Account-based Marketing (ABM)
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Marketing Operations
Marketing Operations news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful MOPS (marketing ops).
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Marketing Operations
Real Story on MarTech: Beware of vendor bullying
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
Content Management Systems (CMS)
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Marketing Operations
Real Story on MarTech: Is that vendor a zombie?
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.
Marketing Operations
A marketer’s 2022 guide to Marketo: What it does today
This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
Marketing Operations
A marketer’s glossary to essential agile marketing terms
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
B2B Marketing
RevOps teams struggle with integration and alignment
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring.
Marketing Operations
How to use display ads to build your sales pipeline
Display ads can be help brands improve their sales pipeline with creative, persona-based stratgies.
Marketing Management
Not all B2B and B2C categorizations are alike
From a marketing and marketing operations perspective, the harder you look at the B2C/B2B distinction the fuzzier it seems.
Marketing Operations
What is marketing operations and who are MOps professionals?
Learn what marketing operations is and why it's important.
Marketing Operations
Why brands must embrace responsible marketing practices
Responsible marketing practices are necessary to build customer trust and ensure long-term success.
Marketing Operations
Good morning: A good time to be in marketing ops
It's a great job market and businesses are now taking marketing operations seriously.
Marketing Operations
6 key marketing ops predictions for 2022
Marketing operations is finally having its moment in the spotlight and it's not going to give it up any time soon.
Marketing Operations
6 reasons why marketing operations is foundational to successful campaigns
Brands that neglect marketing ops will find more than a few problemswith their campaigns.
Marketing Operations
How brands can succeed in digital asset management
Assessing your brand's relationship with digital technologies is foundational to campaign success.
Marketing Operations
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Marketing Operations
What the CDP Institute learned from dozens of use cases
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.
Marketing Operations
Does your organization need a headless or hybrid content management system (CMS)?
Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
Marketing Operations
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward.
Marketing Operations
How to build a successful marketing technology roadmap
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations.