From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Why we care. Constant and rapid innovation in technology has created the need for skilled marketing operations specialists who are increasingly demanding – and deserving – a seat at the table where critical marketing decisions are made. We care about the marketing operations (MOPS) community, the people who make marketing work.
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.