Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Data clean rooms: What you need to know
Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.
An honest guide to smart martech modernization
Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
5 ways AI can save MOps hours every week
Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.
IAB releases draft digital advertising invoice API specifications
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11.
Why SaaS vendors must shift from transactions to embedded partnerships
Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Optimization and personalization
How to stop wasting money on personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
Drive smarter marketing—with data that leads
See how data standards are helping top brands drive agility, efficiency, and measurable ROI in today’s volatile marketing landscape.
Marketing artificial intelligence (AI)
Marketers have lots of AI, but not enough direction
Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
Why the future of marketing depends on a smarter MOps function
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
Marketing artificial intelligence (AI)
Martech Landscape 2025: Growing, shrinking and reshaping all at once
The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
5 tips for marketers planning to evaluate B2B data vendors
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.
Should creative operations report to creative or MOps?
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams.
AI is moving fast. Can your marketing ops keep up?
See how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities.
Half of ecommerce brands lack the support to scale personalization effectively
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics.
Marketing artificial intelligence (AI)
Are marketers really replacing martech tools with low-cost, AI-generated apps?
What does it mean for SaaS martech vendors when the users have so much control?
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
AI agents will infiltrate your martech stack
Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case.
Marketing artificial intelligence (AI)
How to get the AI training you need to succeed
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!
Data-driven decisions start with effective intake forms
Insights for designing an effective intake process that supports strategic decision-making and operational success.
CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Want to really understand marketing ops? Talk to this guy
Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
Marketing artificial intelligence (AI)
4 marketing ‘jobs to be done’ being transformed by genAI
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.
AI adoption in CX is rising, but implementation challenges remain
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going.
Marketing artificial intelligence (AI)
What is DeepSeek? A boon for marketers and a threat to Big Tech
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Customer relationship management (CRM)
How to apply your lead scoring strategy in HubSpot and Monday.com
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.
4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
How to build a skill development culture for MOps success
Overcome talent shortages and inefficiencies with actionable steps to develop and retain top marketing talent.
Where do martech practitioners sit in organizations?
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.