Marketing Operations
Real Story on MarTech: Is that vendor a zombie?
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.
Marketing Operations
Marketing Operations news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful MOPS (marketing ops).
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Marketing Operations
A marketer’s 2022 guide to Marketo: What it does today
This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
Marketing Operations
A marketer’s glossary to essential agile marketing terms
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
B2B Marketing
RevOps teams struggle with integration and alignment
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring.
Marketing Operations
How to use display ads to build your sales pipeline
Display ads can be help brands improve their sales pipeline with creative, persona-based stratgies.
Marketing Management
Not all B2B and B2C categorizations are alike
From a marketing and marketing operations perspective, the harder you look at the B2C/B2B distinction the fuzzier it seems.
Marketing Operations
What is marketing operations and who are MOPs professionals?
Learn what marketing operations is and why it's important.
Marketing Operations
Why brands must embrace responsible marketing practices
Responsible marketing practices are necessary to build customer trust and ensure long-term success.
Marketing Operations
Good morning: A good time to be in marketing ops
It's a great job market and businesses are now taking marketing operations seriously.
Marketing Operations
6 key marketing ops predictions for 2022
Marketing operations is finally having its moment in the spotlight and it's not going to give it up any time soon.
Marketing Operations
6 reasons why marketing operations is foundational to successful campaigns
Brands that neglect marketing ops will find more than a few problemswith their campaigns.
Marketing Operations
How brands can succeed in digital asset management
Assessing your brand's relationship with digital technologies is foundational to campaign success.
Marketing Operations
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Marketing Operations
What the CDP Institute learned from dozens of use cases
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.
Marketing Operations
Does your organization need a headless or hybrid content management system (CMS)?
Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
Marketing Operations
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward.
Marketing Operations
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Marketing Operations
How to build a successful marketing technology roadmap
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations.
Marketing Operations
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Marketing Operations
Good morning: Back to basics with MOPs
Facing a crunch or a slowdown, getting back to basics can make a lot of sense.