Attentive launches text-to-buy solution with Shopify’s Shop Pay
Marketers can expand commerce through SMS campaigns and improve text experiences.
MarTech is your source for marketing customer service and success content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Marketers can expand commerce through SMS campaigns and improve text experiences.
The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
PwC survey finds younger consumers are more likely to switch brands.
Will let consumers exchange messages with company representatives, even if they speak different languages.
UX design strategist Jared Spool explains that experience can't be divorced from product and service.
Diversity drives success, but only if it's in both your content and your organization.
First impression, ease of use are most important to customer satisfaction.
Learn the importance of customer service and customer success to overall business performance.
Here are some hacks and ways to build a culture that rewards productivity.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
McCormick is transforming how product content is created and used across its organization with digital asset management.
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
The top offender is content selling them a product they just purchased.
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Delivering what the customer is looking for can be a recipe for success.
Zendesk shareholder JANA Partners continues its public feud with the CEO and Board.
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.
How do you find the people who aren't at your table?