Marketers can expand commerce through SMS campaigns and improve text experiences.
Customer Service and Success
MarTech is your source for marketing customer service and success content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- Customer Service and Success: What they are and why marketers should care
- Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
- Customer success gets passionate
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Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.