Event marketing
MarTech is your source for event marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our enterprise digital events platform buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Integrate launches app to capture lead data on the move
Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform.
How to craft a winning event strategy: A 7-step framework
Here's how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event's success.
Uncover the ultimate strategy to increase ROI and lead gen
Build your brand and maximize marketing impact with this formula for success.
Discover the ultimate marketing strategy for increased ROI and lead generation
Build your brand and maximize marketing impact with this formula for success.
ARHT rolls out retail hologram experiences
The new CAPSULE touchscreens display life-sized presenters and products, either live or on a video loop.
MarTech’s event marketing experts to follow
Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field.
Roku partners with Best Buy for first-party data
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
33 World Cup marketing statistics you need to know
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here's a story told in statistics.
Bizzabo introduces Klik Experiential for in-person events
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.
30 questions to ask a digital events platform vendor
What you should be asking the DEP vendor can depend on your business use case.
Digital event platform buyer’s guide
How to decide if you need a digital events platform
A guide to determining whether a digital events platform can help your organization.
How to mine data from digital events
Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.
What is a digital events platform and how can it help you?
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Samsung bridges metaverse and real life experiences for Climate Week NYC
Simultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
Marketers likely to return to in-person events in 2023
By the second half of 2023 almost half our survey sample says it's extremely likely they will return to in-person events.
PGA TOUR transforms fan experience, analytics and customer feedback
To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM.
Will in-person events continue to be impacted as COVID constantly reinvents itself?
With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.
How B2B marketers can leverage the metaverse
Why should consumer brands have all the virtual fun?
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
Zoom and Intrado launch new features to improve event experience and management
Goal is to bring the best parts of virtual events to in-person and vice versa.
How Hollywood and streaming series are revolutionizing virtual events
Little Cinema used to design in-person premieres. Now they’re transforming the virtual and hybrid playbook for Hollywood.
Guide to what you missed at the fall 2021 MarTech Conference
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about online and virtual events in our increasingly digital world.
Event agency Freeman will go virtual and hybrid with Hubilo
The strategic partnership with virtual events platform Hubilo will offer alternatives to in-person only events.
NFT experience brought to collegiate fans through NIL and media partnership
LEARFIELD teams up with RECUR NFT platform and CLC’s COMPASS Name Image and Likeness deal management.
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
How to tackle the challenges of running successful hybrid events
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
Marketers are reimagining their event strategies
A new CMO Council report finds the event marketing landscape vastly changed.
How event marketers can use hologram technology for live and hybrid experiences
ARHT Media makes futuristic holograms an attainable option for event marketers.
Splash doubles down on virtual and hybrid events
Once all-in on in-person events, Splash's new product offering bets that virtual and hybrid are here to stay.
ON24 announces new integrations with Drift
Virtual events and conversational marketing are teaming up to deliver cross-channel insights into prospective buyer engagement.
CES and NRF try to stay the course
Two major trade shows are facied with a predicted Omicron surge and continuing travel chaos.
Zoom acquires video production assets from Liminal
The move will bring upgraded professional production to Zoom events.
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
Good morning: Welcome back small-scale meetings?
Hesitancy about large conferences continues, but are one-on-one meetings normal again?
Good morning: The prediction business
Long-term planning requires nerves of steel.
Good morning: Any travel plans?
Will you be traveling to in-person events in 2022?
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year