How to choose the right martech partner: 6 practical tips
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
Gene has been a Martech Healer for over three decades, inventing the future while helping organizations and leaders 'Ride the Crest of Change.' A serial entrepreneur since his first newspaper delivery start-up, Gene developed early innovations in social media networks, digital-out-of-home narrowcasting, and SMS mobile marketing. As the principal at Digital Mindshare LLC, a New York-based strategy and marketing technology consultancy, Gene helps clients optimize their martech investments, ensuring maximum returns and strategic alignment.
Digital experience platform (DXP)
The truth behind MACH-based DXPs: Benefits, risks and key considerations
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
Marketing in the age of the omnipresent consumer
Here's how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
5 steps to reducing martech bloat through API integration
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
3 pointers to navigate the confusing martech marketplace
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
3 ways to make martech simple again
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Why martech integration needs more than technical skills
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
How to ensure the success of your CDP initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
Reinventing the digital experience platform
As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.
How to avoid a marketing technology #Fail
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge.
How to get the most value from any marketing conference
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're there.