A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.
About Gene De Libero
Gene has been a Martech Healer for over three decades, inventing the future while helping organizations and leaders 'Ride the Crest of Change.' A serial entrepreneur since his first newspaper delivery start-up, Gene developed early innovations in social media networks, digital-out-of-home narrowcasting, and SMS mobile marketing. As the principal at Digital Mindshare LLC, a New York-based strategy and marketing technology consultancy, Gene helps clients optimize their martech investments, ensuring maximum returns and strategic alignment.
Gene De Libero's latest articles
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process.Gene De Libero | Nov 10, 2023 at 12:23 pm ET
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.Gene De Libero | Aug 23, 2023 at 10:05 am ET
Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success.Gene De Libero | Aug 14, 2023 at 10:00 am ET
Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape.Gene De Libero | Jun 12, 2023 at 9:43 am ET
Discover how to streamline your martech stack, drive real ROI and improve customer experience.Gene De Libero | Mar 29, 2023 at 9:25 am ET
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.Gene De Libero | Mar 20, 2023 at 12:31 pm ET
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.Gene De Libero | Mar 13, 2023 at 11:59 am ET
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.Gene De Libero | Jan 10, 2023 at 10:21 am ET
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.Gene De Libero | Dec 23, 2022 at 9:17 am ET
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.Gene De Libero | Nov 1, 2022 at 9:00 am ET
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.Gene De Libero | Aug 19, 2022 at 11:40 am ET
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're there.Gene De Libero | Sep 10, 2019 at 12:33 pm ET