Unifying the C-suite: A roadmap for CMO-CTO partnerships
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.
Contributor
Gene De Libero's latest articles
Content management systems (CMS)
Destination Drupal 10: A CMO’s roadmap for upgrade success
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process.
The CMO’s practical guide to personalization
Personalization is more than martech; it's the future of consumer engagement. Amid challenges, the goal remains — genuine human connections.
The martech revolution: Making deeper customer connections in a digital world
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.
Balancing generalists and specialists: An essential strategy for marketing success
Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success.
The innovator’s dilemma: How to future-proof your martech stack
Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape.
How to align B2B sales and marketing teams
Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience.
How to choose the right martech partner: 6 practical tips
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
Digital experience platform (DXP)
The truth behind MACH-based DXPs: Benefits, risks and key considerations
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
Marketing in the age of the omnipresent consumer
Here's how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
5 steps to reducing martech bloat through API integration
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
3 pointers to navigate the confusing martech marketplace
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
3 ways to make martech simple again
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Why martech integration needs more than technical skills
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
How to ensure the success of your CDP initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
Reinventing the digital experience platform
As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.
How to avoid a marketing technology #Fail
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge.
How to get the most value from any marketing conference
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're there.