The hidden costs of martech sprawl and how to overcome them
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle.
Gene has been a Martech Healer for over three decades, inventing the future while helping organizations and leaders 'Ride the Crest of Change.' A serial entrepreneur since his first newspaper delivery start-up, Gene developed early innovations in social media networks, digital-out-of-home narrowcasting, and SMS mobile marketing. As the principal at Digital Mindshare LLC, a New York-based strategy and marketing technology consultancy, Gene helps clients optimize their martech investments, ensuring maximum returns and strategic alignment.
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle.
Gene De Libero | Feb 3, 2025 at 1:43 pm ETShrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.
Gene De Libero | Jan 14, 2025 at 9:45 am ETCut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value.
Gene De Libero | Dec 4, 2024 at 10:15 am ETAI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.
Gene De Libero | Nov 12, 2024 at 1:05 pm ETDeliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most.
Gene De Libero | Oct 11, 2024 at 10:03 am ETKey strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse.
Gene De Libero | Sep 18, 2024 at 11:03 am ET20% of your tools drive 80% of your results, but how do you determine which tools they are?
Gene De Libero | Aug 14, 2024 at 1:16 pm ETUnravel the complexities of your martech stack by identifying the tools driving most of your marketing success.
Gene De Libero | Aug 8, 2024 at 10:23 am ETThe martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals.
Gene De Libero | Jul 3, 2024 at 10:33 am ETStrategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration.
Gene De Libero | Jun 20, 2024 at 10:00 am ETEffort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.
Gene De Libero | Apr 29, 2024 at 9:53 am ETExplore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth.
Gene De Libero | Apr 12, 2024 at 12:31 pm ETModern CMOs must prioritize skills over degrees, building teams skilled in data, technology and creativity for today's dynamic digital landscape.
Gene De Libero | Feb 19, 2024 at 10:21 am ETPractical insights for CMOs looking to effectively align martech with business strategy in their organizations.
Gene De Libero | Feb 13, 2024 at 11:18 am ETExplore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.
Gene De Libero | Jan 18, 2024 at 12:26 pm ETLearn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth.
Gene De Libero | Dec 14, 2023 at 1:06 pm ETA practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.
Gene De Libero | Nov 17, 2023 at 9:21 am ETContent management systems (CMS)
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process.
Gene De Libero | Nov 10, 2023 at 12:23 pm ETPersonalization is more than martech; it's the future of consumer engagement. Amid challenges, the goal remains — genuine human connections.
Gene De Libero | Oct 30, 2023 at 9:19 am ETA comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.
Gene De Libero | Aug 23, 2023 at 10:05 am ETIs it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success.
Gene De Libero | Aug 14, 2023 at 10:00 am ETUnderstand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape.
Gene De Libero | Jun 12, 2023 at 9:43 am ETEnhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
Gene De Libero | Apr 12, 2023 at 8:56 am ETDiscover how to streamline your martech stack, drive real ROI and improve customer experience.
Gene De Libero | Mar 29, 2023 at 9:25 am ETSelecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
Gene De Libero | Mar 20, 2023 at 12:31 pm ETDigital experience platform (DXP)
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
Gene De Libero | Mar 13, 2023 at 11:59 am ETHere's how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
Gene De Libero | Mar 1, 2023 at 12:33 pm ETHaving too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
Gene De Libero | Jan 10, 2023 at 10:21 am ETBuying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
Gene De Libero | Dec 23, 2022 at 9:17 am ETIs it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?
Gene De Libero | Nov 22, 2022 at 11:29 am ETFind out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
Gene De Libero | Nov 1, 2022 at 9:00 am ETWant to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Gene De Libero | Sep 23, 2022 at 10:00 am ETIn addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
Gene De Libero | Aug 19, 2022 at 11:40 am ETHow to be sure you're in the driver's seat, not the vendor.
Gene De Libero | Jun 22, 2022 at 9:16 am ETBefore you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
Gene De Libero | Apr 22, 2022 at 10:15 am ETDo it right and you increase your chances of successful digital transformation.
Gene De Libero | Mar 14, 2022 at 9:39 am ETAs the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.
Gene De Libero | Feb 15, 2022 at 2:07 pm ETSome vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge.
Gene De Libero | Sep 24, 2019 at 12:00 pm ETDo your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're there.
Gene De Libero | Sep 10, 2019 at 12:33 pm ET