Content everywhere: Winning attention in a fragmented marketing landscape
Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts.
Staff
Mike Pastore's latest articles
HubSpot adds spending controls and flexible billing as AI usage grows
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.
In B2B, influencer marketing takes on a different look
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.
Beyond the opt-in: Engineering consent for better marketing
Compliance pressure is real, but privacy controls can power better personalization. Join us at the MarTech Conference to turn opt-ins into your best first-party data asset.
The CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Marketing artificial intelligence (AI)
The state of AI in marketing: Q4 2026
Examining where AI stands in Q4 2026 reveals a key gap: moving beyond basic tools requires systemic change to unlock real business value.
Classic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.
Treasure AI takes on two martech headaches at once
Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.
B2B marketing attribution is messy. Can it be fixed?
Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen.
Marketing artificial intelligence (AI)
Braze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
AI search is changing ecommerce forever
The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age
Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.
Does anyone understand the CDP market anymore?
The CDP space re-invented itself in the past three years through AI agents and M&A. BlueConic CEO Melissa Murray Bailey helps us sort it out.
FTC puts personalized pricing practices on notice
The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices.
Your next CMO will come from marketing operations
The CMO role is evolving, from creative to technical, and it may have finally found a C-suite ally in the CIO.
10 Salesforce Winter ’27 updates marketers need to know
From Agentforce campaign creation to cleaner reporting, these are the Winter ’27 changes with the biggest impact on marketing teams.
What’s next in content operations? Agents (what else?)
Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems.
Integrate buys CaliberMind and hopes to close the B2B demand gen loop
Is the problem connecting marketing, pipeline, and revenue? Or is it the crazy ways businesses buy, which no technology can fix?
StackAdapt rethinks DSPs for the post-dashboard world
Juggling endless dashboards drains your time. StackAdapt wants AI agents to transform ad workflows into real outcomes.
Practical advice for scaling start-up marketing
Don't take your start-up marketing advice from LinkedIn. We're talking to someone who's been there and done that.
How Publicis Sapient transformed its marketing organization
You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it.
Ready or not, welcome to the era of the agentic CDP
Trying to navigating the shifts in the CDP market can feel dizzying. Here's what we learned from last week's agentic CDP news.
BlueConic acquires Blueshift as CDPs move from data to action
AI agents that execute on the next best action are all the rage in CDP circles these days.
Managing your marketing content in the age of AI
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility.
Databricks unveils CustomerLake, its agentic CDP
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping.
Salesforce acquires Fin, formerly known as Intercom
Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms.
Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know
Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools.
How events are helping marketers cut through the noise
The noise on digital channels is driving marketers and their customers back to in-person events.
What is martech and marketing technology?
Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals.
What happens to Marketing Cloud as the data layer takes charge at Salesforce?
Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI.
Agentforce needed a content layer, so Salesforce is buying Contentful
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping.
AI won’t save a broken organization
There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it.
What’s the future of AI and RCS in mobile messaging?
Consumers are caught in a battle between volume and relevance when it comes to messages, and AI can either help or hurt the problem.
Publicis buys LiveRamp to build agentic AI capabilities on proprietary data
Data was nice, but high-value, proprietary data you can use to train AI agents is even better.
10 of the most insightful quotes from the May 2026 MarTech Conference
More than soundbites, these 10 quotes reflect the the real-world pressures facing marketing leaders today.
A challenger brand takes on the stacks
Stacks built on best-of-breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way?
Data quality will make or break your lead gen strategy
On the surface, not much has changed about B2B lead generation, but the infrastructure behind the data is more vital than ever.
How to focus marketing on high-impact work
If your marketing team spends too much time on low-effort, mind-numbing work, burnout is only one problem headed your way.
A whole new way to think about TV advertising
TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook.