Practical advice for scaling start-up marketing
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Mike Pastore's latest articles
How Publicis Sapient transformed its marketing organization
You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it.
Ready or not, welcome to the era of the agentic CDP
Trying to navigating the shifts in the CDP market can feel dizzying. Here's what we learned from last week's agentic CDP news.
BlueConic acquires Blueshift as CDPs move from data to action
AI agents that execute on the next best action are all the rage in CDP circles these days.
Managing your marketing content in the age of AI
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility.
Databricks unveils CustomerLake, its agentic CDP
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping.
Salesforce acquires Fin, formerly known as Intercom
Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms.
Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know
Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools.
How events are helping marketers cut through the noise
The noise on digital channels is driving marketers and their customers back to in-person events.
What is martech and marketing technology?
Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals.
What happens to Marketing Cloud as the data layer takes charge at Salesforce?
Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI.
Agentforce needed a content layer, so Salesforce is buying Contentful
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping.
AI won’t save a broken organization
There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it.
What’s the future of AI and RCS in mobile messaging?
Consumers are caught in a battle between volume and relevance when it comes to messages, and AI can either help or hurt the problem.
Publicis buys LiveRamp to build agentic AI capabilities on proprietary data
Data was nice, but high-value, proprietary data you can use to train AI agents is even better.
10 of the most insightful quotes from the May 2026 MarTech Conference
More than soundbites, these 10 quotes reflect the the real-world pressures facing marketing leaders today.
A challenger brand takes on the stacks
Stacks built on best-of-breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way?
Data quality will make or break your lead gen strategy
On the surface, not much has changed about B2B lead generation, but the infrastructure behind the data is more vital than ever.
How to focus marketing on high-impact work
If your marketing team spends too much time on low-effort, mind-numbing work, burnout is only one problem headed your way.
A whole new way to think about TV advertising
TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook.
Lessons from a first-time CMO
The CMO role offers a unique skillset and an equally unique ability to draw scrutiny. We talked to a first-time CMO about what he's learned.
HubSpot rebrands its flagship conference
After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting.
Is Adobe bringing AI-driven automation to Marketo?
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows
What to expect from the next phase of retail media
Rapid growth means some marketers find the retail media landscape a tangled web of platforms and creative specs.
HubSpot moves to outcome-based pricing for some Breeze AI agents
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job.
The agentic web meets the digital ad ecosystem
AI and ML have a number of uses in digital advertising, some of which fly under the radar.
Hightouch streamlines the ad ecosystem with data partnerships
Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP.
Is the era of ‘rip and replace’ over for martech stacks?
The 2025 MarTech Replacement Survey found unprecedented stability after years in which major solutions were replaced at will.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on the release of Agentforce Operations.
Decoding today’s digital experience
Billions of data points tell us that algorithm shifts and fragmented discovery are rewriting the digital playbook.
ActiveCampaign extends its AI capabilities with context and scale
ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required.
Marketo deprecates SEO feature in latest release notes
The February 2026 Marketo Engage release notes cover sunsetting the SEO tool and new AI-powered content features for Email Designer.
The age of the AI shopping agent isn’t here… yet
Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes.
Take the 2026 State of Your Stack Survey
The martech landscape is shifting fast. Share your expertise in the 2026 survey to help the community benchmark AI, data and stack strategy.
AI’s disruption of online commerce is just starting
AI agents might not be taking your list to the store just yet, but AI is still reshaping the world of retail.
Hey B2Bs, don’t pass on connected TV
TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television.
The era of data dominance is over, and it didn’t last very long
Data was the new oil, but context is the new refinery. Because without a refinery, oil is just a smelly, toxic mess that often brings more harm than good.
Mobile marketing with RCS: What you need to know
RCS is a game changer for mobile marketing. Updated with news that Apple and Google are testing cross-platform RCS encryption.
Your technical debt is crushing your bottom line
Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales.