What’s the state of the enterprise B2B buyer?
AI is changing the way enterprise B2B buyers operate and exacerbating problems around noise and trust in the market.
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Mike Pastore's latest articles
Mobile marketing with RCS: What you need to know
RCS is a game changer for mobile marketing. Updated with data that shows a rise in RCS communications for Black Friday 2025.
Amazon takes aim at data silos and lengthy workflows with Quick Suite
Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches.
The ‘data foundation’ for AI starts paying off for Salesforce
It looks like Agentforce's meaningful contribution to Salesforce's bottom line is on or ahead of schedule.
Why isn’t there more creativity in B2B marketing?
The creator and cast of 'ROI: The Musical' join us to discuss why B2B marketing often lacks creativity.
Conversational AI is growing rapidly, but consumers have a few concerns
Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months.
Hightouch enters the fray for agentic AI for marketers
Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster.
Salesforce acquires Spindle AI to bolster analytics for Agentforce
With businesses drowning in data but starving for insights, Salesforce bets on AI agents that can simulate outcomes for GTM and pricing scenarios.
Data accessibility continues to stall AI adoption
AI won't work if you can't feed it data, and it's going hungry at many organizations.
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
Updated with news that Google is cracking down on non-compliant senders ahead of the holidays.
What comes after ‘data-driven marketing?’
Did you ever think we would see the day when data-driven' marketing would be seen as backwards-looking marketing?
Two-thirds of listeners say podcasts recommendations drive purchase decisions
Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found.
Poor data quality hampering businesses and their AI plans
Pressure to deploy AI is rising. But flawed data means flawed insights, and leaders are calling for a data strategy overhaul.
AI gains influence with shoppers, but search still rules
Consumers say AI predicts needs before they ask, which explains why it carries more influence than friends.
Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back.
How we built an AI ecosystem to amplify our event content
Free and low-cost AI applications helped us atomize and amplify our event content. They can help your team do it too.
Adobe brings AI deeper into content workflows
Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows.
AI is changing the hiring practices of marketing agencies
Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast.
How to make sense of all that marketing data
Anssi Rusi, CEO of Supermetrics, discuses how marketers can survive the wave of data washing over their teams.
Google’s Privacy Sandbox: What you needed to know, before its demise
Given the saga of third-party cookies, Google's shutdown of Privacy Sandbox last week was inevitable..
Marketers say their trust in measurement is stalled
More data doesn’t mean more effective measurement, as multiplying channels and touchpoints lead to more chaos than answers.
Why is Salesforce partnering with the biggest names in AI?
The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise.
Agentic commerce is here, and consumers want it to help find deals
Customers want speed, savings and support. They’ll be turning to AI agents to find it in 2025 and beyond.
Salesforce Marketing Cloud enters the agentic era
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched.
StackAdapt unveils a martech suite combining programmatic, data and email marketing
StackAdapt sees an opportunity to activate data and drive cross-channel impact.
AI is your key to better market research and planning
Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights.
Data infrastructure consolidation continues as Fivetran, dbt Labs merge
M&A in the data ecosystem has some concerned about the future of open-source tools.
Mailchimp delivers new toys for retailers ahead of the holidays
Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help.
Marketing artificial intelligence (AI)
Zeta Global unveils ‘superintelligent,’ natural language AI agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows.
60% of shoppers expect to use AI agents in the next 12 months
Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers?
Content and brand tips for the AI era
Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on new observability tools for Agentforce 360.
Salesforce says social engineering to blame for breaches leading to ransom demands
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.
Marketing artificial intelligence (AI)
Oracle debuts AI agents for CX and revenue teams
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.
What Is Open Semantic Interchange (OSI), and why should marketers care?
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Salesforce announces new initiatives to build trust in AI agents
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.
Marketers say AI aspirations get stuck in ‘pilot purgatory’
Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.
Zeta Global acquires enterprise software business from Marigold
Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move.
ActiveCampaign declares ‘the days of classic marketing automation are over’
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.
10 of the most thought-provoking quotes from the September MarTech Conference
Fire up your marketing brain with the quotes that caught our attention at the September event.