MarTech is your source for identity resolution content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the identity resolution buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How data clean rooms might help keep the internet open
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Big Lots’ approach to building an identity roadmap
The retailer discusses identity challenges and how to align teams and technology to overcome them.
LiveIntent launches Identity Enrichment on Salesforce AppExchange
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
Marketers make identity solutions an urgent priority
Email-based identities are seen by marketers and publishers as of limited value.
Webinar: Use a golden record of data to enhance customer experiences
Learn how to deliver highly-personalized experiences with quality data.
Webinar: Deliver highly-personalized experiences with quality data
Tune in for ‘golden record’ use cases to drive consumer engagement and ROI.
Clean rooms expand for advertisers with Neustar and InfoSum collaboration
The partnership allows InfoSum clients access to Neustar Unified Identity.
MediaMath to support Unified ID 2.0
The ID framework developed by The Trade Desk joins MediaMath's identity marketplace.
TransUnion partners with Canvas Worldwide to boost omnichannel CX
A major player in the identity resolution space will make audiences available to a global media agency.
Google delayed third-party cookie deprecation: Why and what’s next?
An independent analyst offers his take on the significance of Google's cookie delay.
Google’s third-party cookie delay: Adtech reacts
The adtech and data world reacts to Google's latest delay on the death of third-party cookies.
Google again delays third-party cookie deprecation
Cookies will now remain in operation on Chrome until late 2024.
5 paths to post-cookie personalized advertising
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles.
Identity and the changing measurement landscape
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.
How unifying customer profiles is paying off for this iconic travel brand
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
24 questions to ask identity resolution vendors during a demo
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Does your organization need an identity resolution platform?
While identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.
InMobi to leverage Infutor’s identity graph data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
What is identity resolution and how are platforms adapting to privacy changes?
Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform.
Is Google Analytics going away? What marketers need to know
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing.
Identity and attribution can give your first-party data strategy a boost
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Neustar brings identity resolution to digital out-of-home with Captivate partnership
New campaign planning capabilities for advertisers on 23,000 U.S. Captivate displays.
MiQ announces post-cookie programmatic package
The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering.
IAB Tech Lab finalizes first addressability solution
Seller Defined Audiences are based on publisher-side first-party data.
Infutor acquired by risk management vendor
Verisk will integrate Infutor with consumer insights platform Jornaya to create Verisk Marketing Solutions.
Adobe Advertising Cloud now supports LiveRamp’s identity solution
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Good morning: How will you reach your audiences?
Plus, please take our quick survey about roles and salaries in marketing.
LiveRamp’s ATS identity solution adopted by Hearst magazines
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.
Identity management in a world without third-party cookies
Successful identity management relies on engaging customer experiences.
Good morning: Are brands tuned out on the addressability crisis?
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
Marketers look to adtech and agencies to solve the addressability problem
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Infutor adds solution to activate CTV campaigns
Infutor will resolve offline attributes to household CTV and other devices to deliver relevant and addressable audiences.
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.