Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Who champions martech replacements?
In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
The martech subway system now has an AI line
The 15th annual iteration of the Real Story Group's martech stack vendor map acknowledges the growing importance of generative AI.
Marketo’s July releases: A manager’s guide
Create better visualizations and reduce troubleshooting time with Marketo's latest features.
Marketing attribution & performance management buyer's guide
How to decide if you need a marketing attribution and performance management platform
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
Marketing attribution & performance management buyer's guide
What are marketing attribution and performance management platforms?
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
Jen Bergren: Spotlight on the expert
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
Martech investment declines, but AI companies thrive on funding
The latest trends in martech, including new product announcements, AI investments and M&A activity.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Salesforce announces new Commerce Cloud integrations
Salesforce extends Commerce capabilities across marketing, sales and service channels.
How to use HubSpot’s AI tools in your sales and marketing
MOps leaders can leverage AI tools like HubSpot's Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.
A blueprint for boosting sales and dominating paid and organic campaigns
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
If every company is now a technology company, how should they hire tech talent?
With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa.
The value of integration partnerships: Why finding the right partner matters
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
HubSpot’s June 2023 releases: The manager’s guide
AI Content Assistant tools added, reporting improvements and Payments releases.
Salesforce raising prices next month
Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.
Transform customer experience and drive business results with an optimized tech stack
In this webinar, learn how flexibility in your technology the key to mastering customer experiences.
HubSpot’s May 2023 releases: The manager’s guide
HubSpot releases for prospecting, coaching, AI, approvals, goals and more.
Anita Brearton: Spotlight on the expert
The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI.
Composable CDPs: How do they differ from packaged solutions?
Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.
3 prevailing themes pointing to a martech reset
There’s a low-key reset transpiring across multiple enterprise stacks. Here's how martech leaders can respond.
The innovator’s dilemma: How to future-proof your martech stack
Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape.
MarTechBot: Insights from real-world usage (so far)
As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals.
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."
51% of SMB marketers say they’re stuck with redundant martech
SMBs spend about $43,500 on martech it doesn't need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
5 tips for successfully adding martech to your stack
Following these steps will help you implement and adopt martech successfully, whether it's one or several platforms.
Salesforce summer 2023 release: The business executive’s guide
Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot.
Top book and podcast recommendations for martech professionals
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
3 steps to building a three-star marketing technology function
That's three Michelin restaurant stars, so that's as good as it gets.
Marketers under pressure to cut martech spend
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
HubSpot’s April 2023 releases: The manager’s guide
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
A 5-step guide to retiring martech tools without disrupting operations
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
A practical guide to building a marketing technology stack
Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
The martech space grows as acquisitions decrease
More new product announcements, fewer acquistions and a way to categorize AI offerings in the martech space.
The future of outbound marketing in an omnichannel stack
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here's how it might change.
Scott Brinker unveils 2023 martech landscape
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
HubSpot’s March 2023 releases: The manager’s guide
AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
Why CMOs must cross the technical divide
Here's why today's CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.