Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Dig deeper into marketing technology:
HubSpot’s June releases: The manager’s guide
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
The future of headless web content management
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
6 things martech vendors don’t want you to know
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
Closing your team’s technical gap without hiring
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
My stack is bigger than your stack, so what?
Martech stacks must be judged by effectiveness, not size.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Rethinking the marketing planning process for an agile world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
Digital asset management (DAM)
We’re implementing DAM! Where do I start?
These few first steps will start your journey off on the right track and set you up for future success.
3 ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
CloudShare integrates product experience platform with HubSpot
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.