Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into Marketing technology:
Your AI is not helping if it makes me do the work
Execution that actually ships still happens manually. That gap between intent and outcome is why AI in martech keeps adding work.
Catch up on the November 2025 HubSpot updates
November brought a smaller update cycle and promptly got buried in the holiday madness. Catch yourself up on what was released.
3 roles every marketing leader needs now
Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.
What efficiency-first martech gets wrong about creativity
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas.
Salesforce buys Qualified to accelerate its AI‑driven GTM strategy
Salesforce is adding real‑time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent‑driven GTM workflows.
Customer relationship management (CRM)
Salesforce brings Agentforce Sales to ChatGPT
Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations.
Marketing mix modeling has a usage problem, not a tech problem
Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability.
4 marketing problems AI can actually solve right now
How serious marketing teams are using AI to move faster without cutting corners.
Why choosing a marketing automation platform is harder than it looks
Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter.
The customer funnel is gone, and trust is the new moat
As AI accelerates decisions, brands endure by investing in the human layers of experience that technology can’t generate.
Marketing artificial intelligence (AI)
The AI gold rush is over, and it’s the orchestrators’ time to shine
AI’s 'wow' phase is ending, and 2026 will be all about proving what actually works across the stack.
Why quality management is the partnership martech can’t ignore
Martech sits between business and IT but often misses a powerful partner — quality management. Learn how QA and UAT improve outcomes across the stack.
The Vibe Marketing manifesto
Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.
Stronger targeting starts with aligned personas and ICPs
ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack.
IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance
The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms.
6 under-the-radar martech tools to make your work day easier in 2026
Explore six niche martech tools that solve emerging 2026 challenges — data accuracy, loyalty, AI visibility and smarter media allocation.
Marketing artificial intelligence (AI)
New Salesforce engine aims to make enterprise AI trustworthy
Salesforce has launched a unified data engine that gives enterprise AI agents the context they need to reason clearly instead of guessing blindly.
Why martech teams need diagnostic talent in 2026
Most martech friction comes from misinterpretation. The right talent can distinguish useful complexity from decay and restore team confidence.
Marketing artificial intelligence (AI)
How to level up your AI maturity from tools to transformation
A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands.
Amazon takes aim at data silos and lengthy workflows with Quick Suite
Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches.
The ‘data foundation’ for AI starts paying off for Salesforce
It looks like Agentforce's meaningful contribution to Salesforce's bottom line is on or ahead of schedule.
Winning back customers requires fixing what drove them away
Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it.
Marketing artificial intelligence (AI)
Is your martech evaluation process still stuck in a pre-AI world?
AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability.
Optimization and personalization
The overlooked infrastructure problem holding personalization back
Personalization works only when operations do, powered by verified data, real-time signals and automated workflows.
Salesforce adds observability to Agentforce, aiming to boost AI performance and trust
Salesforce is giving businesses a clearer view into how AI agents perform with new observability tools designed to boost trust, reliability and results at scale.
The three forces that shaped martech in 2025
Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026.
How marketers can spark traveler wanderlust with emotion, authenticity and video
Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings.
Five truths you need to know about martech, and what to do about them
A candid roundtable with martech leaders revealed five uncomfortable truths holding brands back — and the practical steps needed to finally move past them.
Marketing artificial intelligence (AI)
AI Visibility Index: What three months of data reveals
Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility.
October 2025 HubSpot updates include faster files, cleaner data and smarter AI
Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October.
Why your martech still feels like a cost center — and how AI changes that
Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back.
SEO vs. AI Search: Why It’s Not Either/Or
See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.
Marketing artificial intelligence (AI)
Salesforce buys AI startup to boost its enterprise search abilities
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams.
Hightouch enters the fray for agentic AI for marketers
Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster.
How to build a GEO-ready CMS that powers AI search and personalization
GenAI is rewriting the rules of digital content, and only AI-native CMS platforms will keep your brand visible and competitive in a zero-click world.
Digital experience platform (DXP)
How AI could make your next DXP migration actually work
Your last migration crashed and burned. What if you could eliminate the technical bottlenecks that derailed it?
Salesforce acquires Spindle AI to bolster analytics for Agentforce
With businesses drowning in data but starving for insights, Salesforce bets on AI agents that can simulate outcomes for GTM and pricing scenarios.
Digital asset management (DAM)
When shadow DAMs become the real system of record
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Marketing artificial intelligence (AI)
If the AI bubble bursts, marketing could take the first hit
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.