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Virtual and Augmented Reality

Virtual and augmented reality news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful VR and AR programs.

Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!

Digital Transformation

Why we care about AR and VR: A guide for marketers

Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.

Akshat Biyani | May 24, 2022 at 10:30 am ET

Customer & Digital Experience

Metaverse marketers favor virtual reality over NFTs

And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.

Chris Wood | May 17, 2022 at 12:59 pm ET

Customer & Digital Experience

10 things to consider when using XR for your event

Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.

Lisa Peyton | Apr 28, 2022 at 11:31 am ET

Customer & Digital Experience

Infosys acquires oddity to boost metaverse and digital experience capabilities

Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.

Chris Wood | Apr 21, 2022 at 1:53 pm ET

Data

Gen Z metaverse users are more trusting and willing to spend

A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences.

Chris Wood | Apr 19, 2022 at 2:46 pm ET

Customer & Digital Experience

How the gaming universe is preparing marketers for the metaverse

The first-ever IAB PlayFronts show why gaming could be the future of media in a Web3 era.

Chris Wood | Apr 7, 2022 at 4:42 pm ET

Customer & Digital Experience

Metaverse jobs surge as businesses scramble to grow VR presence

A new study shows the exponential growth in metaverse positions.

Chris Wood | Mar 29, 2022 at 2:20 pm ET

Customer & Digital Experience

Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.

Chris Wood | Mar 23, 2022 at 2:54 pm ET

Customer & Digital Experience

Why we care about metaverse activations

Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.

Chris Wood | Mar 22, 2022 at 11:04 am ET

Customer & Digital Experience

How brands are joining the metaverse with VR experiences

Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.

Chris Wood | Mar 10, 2022 at 3:33 pm ET

Customer & Digital Experience

Does your organization need a digital asset management platform?

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.

Pamela Parker | Feb 25, 2022 at 11:19 am ET

Customer & Digital Experience

Become a metaverse marketing maven

Find out where you can get smart with online training on immersive media for marketing.

Lisa Peyton | Feb 24, 2022 at 9:55 am ET

Digital Transformation

What is sales enablement and how do these platforms help bridge the marketing-sales divide?

These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.

Pamela Parker | Feb 18, 2022 at 5:29 pm ET

Marketing Operations

What is digital asset management, and how are marketers using these platforms for file and workflow management?

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.

Pamela Parker | Feb 9, 2022 at 9:08 am ET

Customer & Digital Experience

Augmented reality marketing expands with new Pinterest Try On for furniture

The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.

George Nguyen | Jan 31, 2022 at 3:33 pm ET

Customer & Digital Experience

Snapchat launches augmented reality tool Shopping Lenses

The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.

Chris Wood | Jan 26, 2022 at 2:24 pm ET

Customer & Digital Experience

Microsoft will acquire Activision Blizzard Inc. for $68.7 billion

Blockbuster video game deal throws new light on in-game ads and metaverse.

Chris Wood | Jan 18, 2022 at 4:11 pm ET

Customer & Digital Experience

Marketers: The metaverse is coming

The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.

Kim Davis | Jan 13, 2022 at 12:38 pm ET

Customer & Digital Experience

2022 Predictions: Customer Experience & Digital Experience

And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.

Chris Wood | Dec 27, 2021 at 9:20 am ET

Data

Old school email can still deliver: Wednesday’s Daily Brief

Plus the value of data, what DAMs can do for you, and the CDP marketplace.

Chris Wood | Oct 20, 2021 at 9:37 am ET
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