Digital Transformation
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.
Virtual and augmented reality news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful VR and AR programs.
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Digital Transformation
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.
Customer & Digital Experience
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Customer & Digital Experience
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
Customer & Digital Experience
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Data
A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences.
Customer & Digital Experience
The first-ever IAB PlayFronts show why gaming could be the future of media in a Web3 era.
Customer & Digital Experience
A new study shows the exponential growth in metaverse positions.
Customer & Digital Experience
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
Customer & Digital Experience
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.
Customer & Digital Experience
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
Customer & Digital Experience
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Customer & Digital Experience
Find out where you can get smart with online training on immersive media for marketing.
Digital Transformation
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
Marketing Operations
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Customer & Digital Experience
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Customer & Digital Experience
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
Customer & Digital Experience
Blockbuster video game deal throws new light on in-game ads and metaverse.
Customer & Digital Experience
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
Customer & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Data
Plus the value of data, what DAMs can do for you, and the CDP marketplace.