Digital Transformation
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.
Virtual and Augmented Reality
Virtual and augmented reality news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful VR and AR programs.
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Customer & Digital Experience
Metaverse marketers favor virtual reality over NFTs
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Customer & Digital Experience
10 things to consider when using XR for your event
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
Customer & Digital Experience
Infosys acquires oddity to boost metaverse and digital experience capabilities
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Data
Gen Z metaverse users are more trusting and willing to spend
A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences.
Customer & Digital Experience
How the gaming universe is preparing marketers for the metaverse
The first-ever IAB PlayFronts show why gaming could be the future of media in a Web3 era.
Customer & Digital Experience
Metaverse jobs surge as businesses scramble to grow VR presence
A new study shows the exponential growth in metaverse positions.
Customer & Digital Experience
Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
Customer & Digital Experience
Why we care about metaverse activations
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.
Customer & Digital Experience
How brands are joining the metaverse with VR experiences
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
Customer & Digital Experience
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Customer & Digital Experience
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.
Digital Transformation
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
Marketing Operations
What is digital asset management, and how are marketers using these platforms for file and workflow management?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Customer & Digital Experience
Augmented reality marketing expands with new Pinterest Try On for furniture
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Customer & Digital Experience
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
Customer & Digital Experience
Microsoft will acquire Activision Blizzard Inc. for $68.7 billion
Blockbuster video game deal throws new light on in-game ads and metaverse.
Customer & Digital Experience
Marketers: The metaverse is coming
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
Customer & Digital Experience
2022 Predictions: Customer Experience & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Data
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.