Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
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How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
Nobody knows what a CDP is anymore — and that’s the problem
CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.
Playbook Broken: The innovator’s SEO — Navigating the new age of search
We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.
Salesforce unveils agentic Marketing Cloud Next
The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.
The 14 best HubSpot updates from May 2025
Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you.
Marketing artificial intelligence (AI)
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
Customer relationship management (CRM)
5 simple ways to boost CRM adoption
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
3 steps to align your stack with strategy
What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results.
Marketing artificial intelligence (AI)
Adobe expands its suite of AI agents with Product Support and Data Insights agents
Adobe’s human-centered approach to AI is becoming a reality as new agents roll out.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Here's what's new for Adobe Marketo Engage users from the May 2025 updates.
What’s inside IAB and MRC’s attention measurement guidelines
Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently.
Digital asset management (DAM)
3 must-have new AI features for your DAM
GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.
Salesforce finally bags Informatica to bolster AI push
$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.
Marketing artificial intelligence (AI)
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.
14 HubSpot updates from April 2025 you don’t want to miss
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use.
Why ‘head of marketing’ is the most misunderstood title in startups
Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.
IAB releases draft of updated digital ad terms for public comment
This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has changed.
Have we point solution-ed ourselves into martech madness?
Does having different teams work in disparate applications do more harm than good?
Salesforce introduces new Agentforce pricing models
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
Marketing artificial intelligence (AI)
If your teams aren’t ready for AI, then your tools won’t matter
AI alone won't transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation.
Salesforce announces initiatives to bring trust and governance to AI agents
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters.
Databricks takes aim at marketers with new platform for data and AI
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks.
Amplitude brings marketing and product teams together in one platform
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms.
CMOs brace for cuts as marketing budgets stay flat
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
The number of martech tools is now 15,384
Take a look at the growthj trajectory of the martech space over the past 14 years,
Overcoming fear of better options in martech decisions
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile.
Integration isn’t a martech problem, it’s an organizational one
If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable.
Marketing artificial intelligence (AI)
Martech Landscape 2025: Growing, shrinking and reshaping all at once
The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
Is your CRM lying to you? The hidden costs of dirty B2B data
How inaccurate data sabotages marketing performance — and what you can do about it.
More consolidation among data tools, as Fivetran acquires Census
Vendors touching customer data keep pairing up as data becomes more essential in the AI era.
5 tips for marketers planning to evaluate B2B data vendors
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.