Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
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HubSpot’s October releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.
G2 launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews.
3 steps that will protect you from martech buyer’s remorse
Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it.
Marketo’s October releases: A manager’s guide
The latest Marketo release includes several enhancements to Dynamic Chat features that will improve user experience.
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
B2B marketing budgets stalled out in 2022
57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts.
5 ways marketing and IT can work better together
What's your relationship with your IT team? Adversarial? Collaborative? Non-existent? Here's how to drive better results with good teamwork.
Genie is a step beyond the Salesforce CDP
Genie represents a rethinking of Salesforce's approach to customer data.
Compare 10 top email marketing platforms
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Is it time to upgrade your email marketing platform?
HubSpot’s September releases: A manager’s guide
HubSpot has new Campaign templates, CRM records improvements, video overlays, SEO and Payments reporting.
Sitecore adds new products to its composable DXP
Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.
Marketers making less use of martech’s expanding capabilities
Only 42% say they are utilizing all the capabilities of their martech stack.
Marketo’s August releases: A manager’s guide
Form stuffing prevention and permission controls are among the functionalities Marketo introduced last month.
The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Digital asset management (DAM)
How to build your DAM foundation
Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor.
Customer relationship management (CRM)
Salesforce unveils features to boost automation for marketing and sales
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
HubSpot’s August releases: A manager’s guide
Learn the latest improvements to CRM records, dashboard and CMS collaboration, reporting comparisons and workflow actions.
Webinar: How to avoid these 8 big email mistakes
Make your email marketing more effective than ever.
Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.