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Marketing Technology

MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • The latest jobs in martech (updated frequently!)
  • MarTech Replacement Survey: Who are the champions?
  • Five human issues that can wreck a technology implementation
  • Closing your team’s technical gap without hiring
  • My stack is bigger than your stack, so what?

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Marketing Operations

The future of headless web content management

A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.

Tony Byrne | Jul 8, 2022 at 9:03 am ET

Digital Transformation

Five human issues that can wreck a technology implementation

Vendors, stakeholders, users and even you can cause you a lot of problems.

Steve Petersen | Jul 7, 2022 at 8:58 am ET

Marketing Operations

6 things martech vendors don’t want you to know

Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.

Darrell Alfonso | Jul 6, 2022 at 9:00 am ET

Marketing Management

How to turn the great buyer resignation into B2B career opportunities

The B2B buying process has gone primarily digital - most B2B sellers and teams have not.

Scott Vaughan | Jun 28, 2022 at 4:07 pm ET

Digital Transformation

Closing your team’s technical gap without hiring

Instead of hiring someone to support marketing automation, find a software solution anyone can use.

Ruben Ugarte | Jun 28, 2022 at 10:27 am ET

Performance Marketing

Google, NBCUniversal duking it out to be Netflix adtech provider

Both companies offer a lot of expertise, but ads could further alienate viewers.

Nicole Farley | Jun 27, 2022 at 1:18 pm ET

Digital Transformation

My stack is bigger than your stack, so what?

Martech stacks must be judged by effectiveness, not size.

Anita Brearton | Jun 27, 2022 at 10:29 am ET

Performance Marketing

Email: An early check in before the holiday madness begins

It isn't too early to put key things in place so that when the holidays arrive, you'll be ready. 

Ryan Phelan | Jun 24, 2022 at 9:03 am ET

Marketing Management

Rethinking the marketing planning process for an agile world

How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.

Giannina Rachetta | Jun 23, 2022 at 10:39 am ET

Customer & Digital Experience

5 steps to martech stack success

How to be sure you're in the driver's seat, not the vendor.

Gene De Libero | Jun 22, 2022 at 9:16 am ET

Marketing Management

We’re implementing DAM! Where do I start?

These few first steps will start your journey off on the right track and set you up for future success.

Rachel Edwards | Jun 21, 2022 at 12:12 pm ET

Marketing Management

Three ways to organize your martech stack

Some common ways to organize your martech stack and the unique benefits of each approach.

Megan Michuda | Jun 17, 2022 at 9:10 am ET

Performance Marketing

Does your marketing team need an SEO platform?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

Pamela Parker | Jun 15, 2022 at 9:29 am ET

Marketing Management

5 enduring trends in martech

Top five predictions for what will remain unchanged about marketing technology in the next ten years.

Tony Byrne | Jun 15, 2022 at 7:18 am ET

Marketing Management

MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact

A close look at two key groups in our 2022 MarTech Salary and Career Survey.

Chris Wood | Jun 14, 2022 at 11:10 am ET

Marketing Management

MarTech Salary and Career Survey shows big rewards for knowing marketing and machines

Marketing and marketing operations are hot career options.

Kim Davis | Jun 13, 2022 at 1:01 pm ET

Marketing Automation

HubSpot brings popular enterprise features to pro-level customers in its latest release

Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.

Jen Bergren | Jun 10, 2022 at 10:55 am ET

Data

The new identity landscape: A marketer’s guide

What marketers can do now to navigate the big privacy reset.

Ken Zachmann | Jun 8, 2022 at 11:02 am ET

Marketing Operations

The formula for calculating martech ROI

There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack.

Anita Brearton | Jun 7, 2022 at 12:14 pm ET

Customer & Digital Experience

So you think you’re a martech genius?

Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!

Henry Powderly | Jun 3, 2022 at 10:00 am ET
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