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Marketing Technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- The latest jobs in martech (updated frequently!)
- MarTech Replacement Survey: Who are the champions?
- Five human issues that can wreck a technology implementation
- Closing your team’s technical gap without hiring
- My stack is bigger than your stack, so what?
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Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
6 things martech vendors don’t want you to know
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Closing your team’s technical gap without hiring
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
My stack is bigger than your stack, so what?
Martech stacks must be judged by effectiveness, not size.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Rethinking the marketing planning process for an agile world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
We’re implementing DAM! Where do I start?
These few first steps will start your journey off on the right track and set you up for future success.
Three ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
The new identity landscape: A marketer’s guide
What marketers can do now to navigate the big privacy reset.
The formula for calculating martech ROI
There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack.
So you think you’re a martech genius?
Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!