Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into Marketing technology:
CRM and marketing automation: The challenges and benefits of integration
These foundational elements of the martech stack work better together, if you get the integration right.
5 steps to a seamless post-M&A brand integration
Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A.
5 Super Bowl LVIII takeaways for marketers
Who the winners were during the Big Game — on streaming, social media and audience engagement.
Aligning martech with your business strategy: Your blueprint for success
Practical insights for CMOs looking to effectively align martech with business strategy in their organizations.
Increasing email click-throughs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention.
Megan Michuda: Spotlight on the expert
One day she discovered she could understand engineers, leading Megan Michuda to a stellar career in marketing tech for the financial services industry.
Did martech break B2B marketing?
If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology?
Navigating the future of marketing with data
Today's evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns.
HubSpot’s January 2024 releases include email compliance, inbound lead routing and more
A new suite of features across all hubs and tiers improves workflows, engagement and insights.
Greg Kihlstrom: Spotlight on the expert
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
Marketing artificial intelligence (AI)
Why integrations will be critical to AI in 2024
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically.
Combining martech projects: 5 questions to ask
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk.
Marketo’s January 2024 updates include on-demand webinars, email bot filters and more
Get an overview of the latest Marketo updates and understand their impact on your business.
What to do when your martech tools aren’t delivering results
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs.
Sendoso acquires Alyce, as gifting, direct mail platforms consolidate
Remote work presented challenges for direct mail. Can AI make a difference?
Martech activity slows in 2023 with less funding, launches
Martech funding, product launches and M&A sink in 2023 per CabinetM's latest report.
How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays.
Martech set to exceed $215 billion by 2027
The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast.
HubSpot’s December 2023 Releases: The Manager’s Guide
December HubSpot updates included more personalization, better reporting and more AI to make your life easier.
Customer relationship management (CRM)
Real-time vs. batch-based CRM data processing: Key considerations
Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns.
How strategic martech integration drives business growth
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.
Salesforce experts share tips for ensuring a smooth implementation
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.
Marketers fume as Google Ads’ customer service hits ‘all-time low’
Marketers say Google ad reps don't seem to know much about services, can't get routine problems corrected and use scare tactics to sell.
BidsCube teams up with Pixalate to combat ad fraud
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.
Project and workflow management
Microsoft unveils new workflow and analysis tools for Customer Insights
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot.
Milton Hwang: Spotlight on the expert
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
Real-time customer data platforms: The promise and the reality
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences.
How can marketers help make customer data available automatically and fast?
Here's actionable advice on automatically and quickly converting data from a range of channels into data you can use.
5 ‘must-dos’ when reviewing your martech stack
In a time of tighter budgets and 'doing more with less,' a marketing technology review is an essential step for maximizing efficiency and spending.
2024 Predictions: Advertising and digital media
How marketers will adapt with new metrics and harness AI to manage efficient ad budgets. Oh, and there’s an election this year.
10 top marketing podcasts for 2024
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
Marketing artificial intelligence (AI)
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.
Adobe and Figma abandon acquisition plan
Breaking news: the $20 billion acquisition is terminated because of regulatory roadblocks.
HubSpot’s November 2023 releases: The manager’s guide
Learn about HubSpot releases for deal pipeline rules, adding guests to meetings, funnel reporting and more.
The CMO’s guide to aligning martech and business strategy
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth.
Lead generation and marketing automation: How they work together
Marketing automation allows you to maximize the efficiency and results of your lead generation programs.
3 observations from 2023 to help you in 2024
Harness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024.
Key SEO trends for 2024
This new year will be the most exciting and dynamic time to be in SEO.
7 steps to make sure you’re getting everything from your marketing software
Are you constantly upgrading to the tools to add functionality? You may not need to. Here's how to avoid the pitfalls of under-implementation.
The art of martech vendor negotiations
Strategic preparation and emotional awareness are key for negotiating win-win martech deals.