Marketing artificial intelligence (AI)
ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024
We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
Marketing artificial intelligence (AI)
We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
Alicia Arnold | Apr 11, 2024 at 12:05 pm ETLearn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication.
Alicia Arnold | Feb 26, 2024 at 9:40 am ETBrands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in.
Alicia Arnold | Dec 22, 2023 at 9:30 am ETLearn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections.
Alicia Arnold | Nov 6, 2023 at 11:42 am ETGet an actionable understanding of customer experience as well as how it differs from digital experience.
Alicia Arnold | Jul 12, 2022 at 3:00 pm ET