HubSpot: We’re now focusing on being a platform vendor
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.
HubSpot
HubSpot was founded by Brian Halligan and Dharmesh Shah at MIT in 2006. Today, more than 200,000 businesses use the HubSpot CRM. HubSpot’s focus on inbound marketing helped popularize marketing tactics like content marketing and social media marketing, which drive people to a vendor’s website to learn more about its products and services.
What is HubSpot?
HubSpot offers its users customer relationship management (CRM) functions across five “hubs” focused on various roles in the modern revenue organization: Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub and Commerce Hub.
HubSpot customers use these tools for content management, social media marketing, lead generation and management, website analytics, search engine optimization (SEO), live chat, email marketing and customer support.
Why we care about HubSpot
Businesses in both the B2B and B2C sectors use HubSpot. HubSpot offers integrations with numerous applications across the martech ecosystem, allowing the HubSpot platform to sit at the center of many martech stacks.
A thriving community of HubSpot administrators, users and consultants formed around HubSpot’s platform. The community comes together annually at the company’s Inbound event to learn about HubSpot platform features, future enhancements and network with like-minded HubSpot fan and partnerss.
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HubSpot news
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.
MarTech Today: Oglivy’s CTO, Salesforce adds improvements & HubSpot goes offline
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
HubSpot goes offline just hours after announcing upgrades to its enterprise suite
The company issued a mea culpa, blaming the outage on a bug in the confirmation code that's now been fixed.
MarTech Today: HubSpot’s latest video capabilities, Pandora’s location attribution KPIs & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
AdRoll rolls out its account-based marketing platform, adds HubSpot as partner
HubSpot and Marketo customers can leverage CRM data in AdRoll ABM.
Marketing automation tools compared: GetResponse, Marketo and HubSpot
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
Marketing Day: LinkedIn Ads, Facebook Defends 3-Second Video View & HubSpot Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
HubSpot Reports $42.9M In Revenue For Q2 2015 – Up 58% YoY
Company forecasts total revenue to exceed $170M by end of the year.
What Marketing Agencies Can Learn From HubSpot’s Growth
Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and integration.
Marketing Day: HubSpot Announces New Partnerships, Pinterest Expands Ad Solutions & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
HubSpot Announces Integration With 11 Martech Platforms
New partnerships include Slideshare, Bigcommerce, Shopify, Invoca and others. Company also announces loan program for premium agency partners.
HubSpot Q1 $38M Beats Estimates, Average Customer Pays $9.7K Annually
Yesterday CRM and “inbound marketing” platform HubSpot released Q1 2015 Revenue. The company beat analyst consensus estimates with $38.2 million in total revenue, which was almost $3 million more than expected. It was an increase of 58 percent vs. the year ago quarter. Of that $38 million, approximately $35 million was subscription revenue. The remainder was “professional […]
Marketing Day: Pinterest Working On “Buy” Button, Twitter Promoted Video Ads Guide & HubSpot’s 2014 Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
HubSpot 2014 Earnings Report: Revenue Jumped 49% & Customer Count Up 35%
The inbound marketing software company is gaining momentum, but still reporting losses overall.
Marketing Day: What I Wish My CMO Knew About Brand Identity, HubSpot’s IPO & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: HP Enlists Vine Celebrities — And Everyone Else — To Help Kevin #FindRalphHave you seen Kevin’s lost iguana? Well, if HP has its way, you’ll be seeing pleas for help finding […]
HubSpot Is Worth Nearly $1 Billion After Gaining 20% On First Day Of Trading
HubSpot had a good first day on Wall Street. The Massachusetts-based marketing software company is worth about $914 million after its stock closed at $30.10 — 20% higher than the $25 opening price — on the New York Stock Exchange. HubSpot raised $125 million from the IPO, selling 5 million shares at the $25 price […]
Marketing Day: Interview With HubSpot CTO, LinkedIn Retires InMaps Networking Tool & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard Think billboards are boring? Well, this one, which combines elements of event marketing with social media and online video, is […]
VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech
Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog. Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he saw a philosophy shift in how marketing was evolving. His blog […]
Marketing Day: HubSpot’s IPO, Pinterest Analytics Upgrade & Instagram’s Hyperlapse Video App
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: That Ridiculous East Hills Mall Ad Now Has Over 2 Million Views The Dubai Mall claims to hold the title of the world’s most visited shopping mall, having attracted more than […]
HubSpot Files For $100 Million IPO
HubSpot, the Massachusetts-based online marketing software company, has filed paperwork to go public in an IPO that could raise up to $100 million. According to HubSpot’s S-1 document, the company currently has more than 11,000 customers in 70+ countries. HubSpot also reports that it has 719 full-time employees, with its headquarters in Cambridge, Massachusetts, and […]
Get To Know: HubSpot CMO Mike Volpe
In early 2007, Mike Volpe joined HubSpot as the company’s fifth employee. With Volpe serving as chief marketing officer, HubSpot has since grown from 10 to 10,000 customers, expanded from 5 to 650 employees, and raised $100 million in venture capital. Under Volpe’s leadership, HubSpot has won more than 30 marketing awards and has been […]
Google, Moz & Hubspot Are The Most Recognized Marketing Tech Brands In Marketing Land Survey
It wouldn’t be too hard to make a list of the things that Google, Moz and HubSpot have in common: they provide marketing technology products. They have legions of customers and fans. They speak and exhibit at industry conferences. And more. They also have one of the most valuable things any company could hope for, […]