HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing
Although the concepts of inbound theory are no longer revolutionary, it's still possible to move the needle on returns with the right kind of attention.
Ben Jacobson is a marketing strategy consultant based in greater Tel Aviv. He specializes in content, email, social media, branding and influencer marketing. Ben’s writing has appeared in publications including The Next Web, ClickZ, the HubSpot blog and Orbit Media.
Although the concepts of inbound theory are no longer revolutionary, it's still possible to move the needle on returns with the right kind of attention.Ben Jacobson | Jan 9, 2019 at 8:05 am ET
It's time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is the only way to generate fresh ideas and keep your marketing authentic.Ben Jacobson | Nov 7, 2017 at 10:58 am ET
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.Ben Jacobson | Oct 17, 2017 at 12:49 pm ET
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition.Ben Jacobson | Aug 29, 2017 at 3:02 pm ET
Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.Ben Jacobson | Jul 5, 2017 at 11:10 am ET
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.Ben Jacobson | Jul 3, 2017 at 10:32 am ET
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy.Ben Jacobson | May 16, 2017 at 10:36 am ET
Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.Ben Jacobson | May 1, 2017 at 10:53 am ET