Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard.
Barry Levine | Mar 15, 2019 at 8:44 am ETThrough integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day, and more.
Barry Levine | Mar 13, 2019 at 2:54 pm ETSome swear by the highly iterative process for creating marketing content. Others say it's not a fit.
Barry Levine | Mar 13, 2019 at 8:30 am ETA new white paper from the company codifies some of its most effective approaches for three industries, across six channels.
Barry Levine | Mar 12, 2019 at 9:41 am ETFor retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants.
Barry Levine | Mar 11, 2019 at 8:55 am ETHeaded by an ex-GM of LiveRamp, the Massachusetts-based firm maintains a co-op of data providers who share their transaction details to improve pricing, labeling and other variables.
Barry Levine | Mar 6, 2019 at 1:16 pm ETAcquisition will add website-based feedback collection to the company’s Voice-of-Customer portfolio.
Barry Levine | Mar 5, 2019 at 3:20 pm ETThe ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a challenge.
Barry Levine | Mar 5, 2019 at 3:13 pm ETThe ecommerce personalization platform now generates insights from product info and other unstructured data.
Barry Levine | Mar 4, 2019 at 5:08 pm ETHow to determine if you need an identity resolution provider and what questions to ask.
Barry Levine | Mar 4, 2019 at 2:30 pm ETThe technology is becoming increasingly important to providing digital marketing’s most complete vision.
Barry Levine | Feb 28, 2019 at 7:01 pm ETThe new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences.
Barry Levine | Feb 27, 2019 at 3:50 pm ETNow, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had.
Barry Levine | Feb 26, 2019 at 5:09 pm ETStartup Kabaq has developed a highly realistic method for presenting food that looks good enough to eat.
Barry Levine | Feb 26, 2019 at 8:29 am ETTwo new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming digital.
Barry Levine | Feb 22, 2019 at 5:56 pm ETFounded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands.
Barry Levine | Feb 21, 2019 at 4:51 pm ETThe report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of influencers.
Barry Levine | Feb 20, 2019 at 5:45 pm ETIts new solution extends the intelligence platform’s ability to see customer journeys across platforms.
Barry Levine | Feb 19, 2019 at 5:09 pm ETThe purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant.
Barry Levine | Feb 18, 2019 at 5:09 pm ETSuch subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.
Barry Levine | Feb 18, 2019 at 2:38 pm ET