Performance Marketing
Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Performance Marketing
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day, and more.
Customer & Digital Experience
Developers love Agile, but is it right for content marketing?
Some swear by the highly iterative process for creating marketing content. Others say it's not a fit.
Marketing Operations
Persado shares word-choice lessons from its AI-authoring platform
A new white paper from the company codifies some of its most effective approaches for three industries, across six channels.
Performance Marketing
In-store apps are now rated like products, Forrester report finds
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants.
Data
How startup Highland Math aims to improve the data market
Headed by an ex-GM of LiveRamp, the Massachusetts-based firm maintains a co-op of data providers who share their transaction details to improve pricing, labeling and other variables.
Marketing Operations
SurveyMonkey buys Usabilla
Acquisition will add website-based feedback collection to the company’s Voice-of-Customer portfolio.
Data
Marketers less concerned about data tech, IAB annual report finds
The ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a challenge.
Performance Marketing
RichRelevance adds deep learning so new products can get recommended
The e-commerce personalization platform now generates insights from product info and other unstructured data.
Marketing Operations
MarTech Today research: Guide to picking an identity resolution platform
How to determine if you need an identity resolution provider and what questions to ask.
Marketing Operations
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
The technology is becoming increasingly important to providing digital marketing’s most complete vision.
Marketing Operations
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
The technology is becoming increasingly important to providing digital marketing’s most complete vision.
Performance Marketing
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences.
Performance Marketing
LiveRamp makes its IdentityLink available for RTB
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had.
Customer & Digital Experience
How AR is whetting restaurant patrons’ appetites
Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to eat.
Marketing Operations
Why marketers need to help manage digital transformations
Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming digital.
Performance Marketing
Eyelevel.ai launches contextual ad platform for chatbots
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands.
Performance Marketing
Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of influencers.
Data
Singular can now track ROI across channels, with deterministic attribution
Its new solution extends the intelligence platform’s ability to see customer journeys across platforms.
Performance Marketing
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant.