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The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP).
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Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue. This report examines the current market for enterprise sales enablement platforms and the considerations involved in implementing this technology.
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But it is also one of the most complex ways you can communicate with customers and prospects. Through different mail clients, different ISPs, mobile and desktop, etc., many obstacles can get between you and your […]
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In the first part of a two-part story, we look at the importance of visual story-telling in challenging times
But ideas differ on how it will affect the day-to-day working for paid search advertisers
This beta opens up the use of automotive feeds and the API for advertisers
Build a digital experience strategy that puts audience engagement at the heart of your marketing.
Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for it.
How Josh Dzime-Assison helped build a martech stack to support a new reselling model.
Join a panel of experts as they discuss when to prioritize flexibility in a martech stack.
Join Merkle’s media experts to understand what happened in Q4, and how to adjust your strategy going into 2021.
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
MarTech will take place virtually on March 16-17 with a focus on the changing customer.
Digital asset management (DAM)
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say.
Now is the time to ask yourself some critical questions about your ABM Strategy.
A new platform representing the integration of Demandbase and Engagio solutions.
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data points.
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
Join our experts and learn how to connect martech data to reporting tools for improved real-time insights.
But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer success.
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Successful transformation starts with recognizing that technology, however amazing, is fungible. It’s everything else in your organization that matters.
Email marketing remains one of the most important marketing channels for both B2B and B2C.
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.
On Wednesday, August 26 we kicked off the season with perhaps the most influential marketing technologist in the space, Scott Brinker. Sign up to attend.
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant.
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it.
How to address the technical limitations in Shopify to improve your store’s search visibility.
Understanding the potential value of a user is critical to every business.
Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format.
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
Sustainable revenue-generating marketing takes is not a quick fix, it's a full mental shift.