A guide to visual storytelling
In the first part of a two-part story, we look at the importance of visual story-telling in challenging times
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Marketing Technology's latest articles
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
But ideas differ on how it will affect the day-to-day working for paid search advertisers
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for advertisers
Beyond the Webinar: Engaging experiences your audience will love
Build a digital experience strategy that puts audience engagement at the heart of your marketing.
Synthetic data: More than just make-believe
Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for it.
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling model.
Bend without breaking: Flexibility in your martech stack
Join a panel of experts as they discuss when to prioritize flexibility in a martech stack.
Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
Join Merkle’s media experts to understand what happened in Q4, and how to adjust your strategy going into 2021.
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
Looking Forward to MarTech 2021! Submit Your Session Ideas Now
MarTech will take place virtually on March 16-17 with a focus on the changing customer.
Digital asset management (DAM)
MarTech Live Replay: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say.
MarTech Live Replay: Operationalizing ABM
Now is the time to ask yourself some critical questions about your ABM Strategy.
Demandbase launches Demandbase One
A new platform representing the integration of Demandbase and Engagio solutions.
Replay: Experts make case for the importance of marketing operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
How to make your data sing
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data points.
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
Essential Data Connectivity: IT Hacks for Your Martech Stack
Join our experts and learn how to connect martech data to reporting tools for improved real-time insights.
Stackie winners get creative, highlight how martech maps with customer journeys, more
But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer success.
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
It’s not just tech: Organization design is at the heart of digital transformation
Successful transformation starts with recognizing that technology, however amazing, is fungible. It’s everything else in your organization that matters.
MarTech Live replay: Why email is key to multichannel strategy
Email marketing remains one of the most important marketing channels for both B2B and B2C.
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.
Watch the replay: Innovating your martech stack
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.
Watch the replay: MarTech Live kicks off first season with focus on how marketing technologists work
On Wednesday, August 26 we kicked off the season with perhaps the most influential marketing technologist in the space, Scott Brinker. Sign up to attend.
Here’s an alternative to cookies for user tracking
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant.
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it.
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search visibility.
Impact of in-house Lifetime Value model based on learnings from Lyft
Understanding the potential value of a user is critical to every business.
Soapbox: What if I told you PDF’s biggest moment is yet to come?
Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format.
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
Soapbox: Martech is the diet pills of B2B
Sustainable revenue-generating marketing takes is not a quick fix, it's a full mental shift.
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.
5 tips to help you make smarter martech investments
Here are some insider tips for media buyers to help you navigate through the noise of martech vendors.
How evolving risks and consumer distrust will shape digital marketing in 2020
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year.
Soapbox: AI will help marketers focus on being human again
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers.
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.