The MarTech Minute: HubSpot Video released in templates, funding news
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
HubSpot Video is live in templates and sequences. The HubSpot Video icon is now live in HubSpot’s templates and sequence tools, giving brands and marketers the ability to incorporate video into their campaigns. Video embedding is available to paid users in Sales Hub Professional & Enterprise and Service Hub Professional & Enterprise.
RedPoint Global raises $13.5 million in equity. Led by Camden Partners, this latest investment is expected to be used to accelerate strategic partnerships and fuel geographic expansion in key industry verticals. “As businesses have access to more customer data than ever before, they are faced with a huge challenge and opportunity,” said Nicholas Einstein, chief research officer of The Relevancy Group. “Brands have made attempts at using data to personalize and improve the customer experience, but most are unable to view the data holistically, access it in real-time or take meaningful action on it. RedPoint Global is capitalizing on this pressing market need, offering data-first, open garden solutions that help innovative brands small and large deliver top-notch customer experiences.”
Cryptocurrency ASK creator launches e-commerce marketplace. Permission.io has launched its Permission Marketplace, an e-commerce platform for merchants to compensate consumers for their time and data directly with ASK. Consumers who use the platform are served interruption-free shopping and earn ASK for purchases made on the platform. They are also compensated for each ad they view, review they share and for other platform interactions.
Acquia receives majority investment from Vista Equity Partners. Acquia announced that it has signed a definitive agreement to receive a majority investment from enterprise investment firm Vista Equity Partners (“Vista”). Through the partnership, Vista will provide Acquia with operational expertise to help accelerate the company’s growth trajectory as it continues to scale. The news follows Acquia’s recent strategic acquisitions of Mautic and Cohesion which have expanded the company’s offerings.
E-commerce fulfillment specialist raises $23 million in funding. Deliverr Inc. announced that it has raised a $23 million funding round, with the goal of hiring more engineers and other staff as it scales up its fast fulfillment programs for online retailers. The Series B funding round was led by Singapore-based logistics real-estate provider GLP with participation from venture firm 8VC, which led a $7.1 million Series A round last year.
Marketers on the Move
In a LinkedIn post last week, Steve Lucas shared news of his departure from Adobe one year after its acquisition of Marketo. Lucas served as CEO of Marketo for three years after being hired for the role following Vista Equity’s purchase of the company in 2016. Lucas joined Adobe’s senior leadership team following the acquisition.
Email content platform Movable Ink has announced several key management hires. Andrea Mignolo has been promoted to vice president of product and design. She was previously responsible for product UX and will now be focused on product strategy, creative direction and development. Email marketing veteran Stuart Barker has been named vice president of EMEA. He will be tasked with driving Movable Ink’s expansion strategy, sales, account management and partners in EMEA. Barker previously served as a senior executive at Emarsys. Deen King-Smith was also named senior director of new ventures. Smith brings his experience from Microsoft as a product veteran as well as a background as an engineer.