Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance.
About Paul Roetzer
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of Marketing Score and Marketing Agency Insider.
Paul Roetzer's latest articles
Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and integration.Paul Roetzer | May 27, 2015 at 1:16 pm ET
As the rate of change within marketing accelerates, brands will either lead or be left behind. Columnist Paul Roetzer posits that marketing talent, not technology, will determine the winners and losers.Paul Roetzer | Apr 1, 2015 at 10:55 am ET
The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future. While this likely means job loss in some areas, it opens up a world of opportunity for marketers and brands to […]Paul Roetzer | Mar 4, 2015 at 12:30 pm ET
While some marketers struggle to keep up with a rapidly changing industry, contributor Paul Roetzer tells us that others are re-imagining what’s possible for their careers and companies.Paul Roetzer | Feb 4, 2015 at 9:00 am ET