Performance Marketing
Adobe Launches Adobe Post To Help You Build Better Social Graphics
Free iPhone app gives anyone the ability to create professional looking social graphics.
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.
Performance Marketing
Facebook Is Testing Ability To Search Within Page Posts
Pilot program is for a small group of US English desktop and mobile users.
Performance Marketing
Amazon Is Reportedly Looking To Launch Its Own Air-Cargo Business
E-commerce giant is negotiating to lease 20 Boeing 767s to avoid shipping delays by third-party carriers, the Seattle Times reports.
Performance Marketing
Pinterest Brings Price Drop Notifications To Buyable Pins
Notifications will now come via app and email for price drops on Buyable Pins.
Customer & Digital Experience
Facebook Opens Live Streaming Video To Brands With Verified Pages
The social network moves closer to being a full-fledged Periscope competitor.
Customer & Digital Experience
Facebook Rolls Out Instant Articles For All Android Users
Facebook says more than 350 publishers worldwide have signed up for the program and more than 100 are publishing daily.
Performance Marketing
Pinterest To Open Promoted Pins For All US Businesses
Self-service ads will be available in January; Pinterest now has more than 1 million active businesses accounts.
Customer & Digital Experience
Facebook Gives Page Owners Tips To Improve Their Video Production
Facebook, which attracts more than 8 billion video views daily, reminds Page admins about tools to help them improve the chances that their videos will get a share of that viewership.
Performance Marketing
Facebook’s Cost Per 10-Second Video View Ad Option Is Now Available Globally
But Facebook still recommends advertisers optimize for total views because its data shows that even very brief views increase recall and brand lift.
Performance Marketing
Facebook Makes Another Accommodation For People With Slower Connections
People with sketchy or no connection to the internet will be shown unviewed stories already loaded in their phones.
Performance Marketing
Facebook’s Year In Review Is Heavy On Heavy News
The US presidential election and the terror attacks in Paris were the most discussed topics on Facebook in 2015.
Performance Marketing
Facebook Bows To Publishers, Will Serve More Ads In Instant Articles
The social network will now allow one ad for every 350 words in the new feature to make sure publishers aren't "leaving money on the table," the Wall Street Journal reports.
Performance Marketing
TV’s Top Twitter Moments Of 2015: Kanye, Super Bowl & The Walking Dead
West's 2020 presidential "announcement" at the MTV VMAs generated 248,000 tweets in a minute, upending the Super Bowl's top tweeted moment.
Performance Marketing
Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce
The moves will add experience to Pinterest's engineering and product teams.
Performance Marketing
Twitter Is Testing Timelines That Are Not Reverse Chronological
Continuing its efforts to attract new users, Twitter is experimenting with juggling timelines. Many power users are not pleased.
Performance Marketing
Twitter Is Now Displaying Fuller Versions Of Photos In Your Web Feed
Images will now appear uncropped on twitter.com, meaning an end to awkward-looking crops. Company also revamps multi-photo display.
Performance Marketing
Shareaholic: Twitter Sharing Drops 11% After Twitter Kills Share Counts
Data shows a significant drop in relative use of tweet buttons in the two weeks after Twitter turned off share count display.
Performance Marketing
Facebook Tweaks News Feed To Serve Only The Best Viral Stories
Update will push down viral stories that people don't want to see, based on surveys of "tens of thousands" of people a day.
Customer & Digital Experience
Facebook Starts Testing Live Video Streaming For The Masses
Edging closer to Periscope, social network gives a small number of US iPhone users ability to live stream. Still no access for business Pages.
Performance Marketing
Could Google’s New Star Feature For Images Challenge Pinterest?
New bookmarking option for Google Images is only available on a personal account level, but there is social sharing potential down the road.