New-school paid social creative needs old-school teamwork to succeed
Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on social.
Susan Wenograd is VP of marketing strategy at Aimclear, a holistic digital marketing agency. She has spent 14 years in the industry, with the last 10 primarily focused on paid media and all it entails. She's also had extensive experience in email marketing and content creation in leadership roles for both agency and in-house, managing multiple millions of dollars in the span of her career. She speaks internationally on marketing strategy, and blogs frequently for industry publications.
Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on social.Susan Wenograd | Feb 13, 2019 at 8:00 am ET
Advertisers need to remember constant reevaluation of their methods is crucial in today's environment.Susan Wenograd | Jan 2, 2019 at 8:15 am ET
Promoted Posts are now available on Reddit's Android and iOS apps.Susan Wenograd | Apr 25, 2018 at 5:22 pm ET
New optimization option aims to reach trip-takers in the early stages of consideration.Susan Wenograd | Mar 6, 2018 at 11:43 am ET
Publishers also now have a metric showing ad session length.Susan Wenograd | Jan 11, 2018 at 1:31 pm ET
The 2018 date follows a warning of ad-blocking enforcement issued in June.Susan Wenograd | Dec 19, 2017 at 7:35 pm ET
The new features reframe the focus on understanding user journeys.Susan Wenograd | Dec 14, 2017 at 3:47 pm ET
Video advertising is set to roll out to all advertisers by the first half of 2018.Susan Wenograd | Oct 12, 2017 at 5:22 pm ET
Real-time content scanning delivers relevant ad placement options based on user engagement data.Susan Wenograd | Oct 5, 2017 at 8:00 am ET
Director Mix can create huge numbers of ads tailored to custom audiences based on actions taken on other Google services.Susan Wenograd | Sep 26, 2017 at 9:09 am ET
HubSpot and Marketo customers can leverage CRM data in AdRoll ABM.Susan Wenograd | Sep 11, 2017 at 1:34 pm ET