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Marketing Day: Interview With HubSpot CTO, LinkedIn Retires InMaps Networking Tool & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard Think billboards are boring? Well, this one, which combines elements of event marketing with social media and online video, is […]

Amy Gesenhues on September 2, 2014 at 5:01 pm | Reading time: 8 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard
Think billboards are boring? Well, this one, which combines elements of event marketing with social media and online video, is anything but.
Content Marketing: What To Measure Beyond Sales & Leads
Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?
3 Online Website Creator Tools For Your Small Business
If you run a small business ready for its own web site, or if you’re ready to upgrade to a more modern design, you should check out these three easy site-creation services.
Will Apple Payments Resurrect Google Wallet?
Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported Apple deals with credit card issuers American Express, Master Card and Visa in […]
VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech
Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog. Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he saw a philosophy shift in how marketing was evolving. His blog […]
EU Taking Harder Look At $19B Facebook-WhatsApp Deal
European regulators have reportedly sent an unusual “second wave” of questions to a range of companies as part of its antitrust review of the pending Facebook acquisition of WhatsApp. The Wall Street Journal reports the questionnaire is “extremely detailed” and nearly 70 pages long. Facebook asked the EU for the antitrust review to avoid going through the process in individual […]
Why Perfectionists Make Great Content Marketers
Does perfection get in the way of good? Arienne Holland argues that perfectionists make great content marketers. What do you think?
Disappearing Act: LinkedIn Lays Off InMaps Network Visualization Tool
One of the slicker connection features that LinkedIn offered has been quietly discontinued. InMaps was a tool from LinkedIn that allowed users to better visualize their connections that they’ve made on the service. As of this week, InMaps will be retired as the following message is present on the main InMaps page: InMaps allowed uses […]
The First New User Sign-Up Path In 3 Years Arrives On Twitter
Twitter users that are new to the service will be greeted by a brand new sign-up flow, the first change to the user experience in quite awhile. According to Twitter’s Senior Director of Product Management, Christian Oestlien, the refresh took months to complete and has been the first major update in 3 years: According to […]
Richard Branson Asks People to Share #VirginRumors About His New Hotel
To promote his new Virgin Hotel in Chicago, Richard Branson has teamed with Jonathan Goldsmith, better known as Dos Equis’ Most Interesting Man in the World. In a video, Branson shares various rumors about the hotel such as, “I’ve heard the scented shampoo smells like Beyonce’s hair,” “The beds are so springy, they’ve had to […]
The Case For Embracing B2B Social Marketing
If you’ve been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social media.