Performance Marketing
B2B marketers are all-in on ABM: Here’s what they need
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Marketing Management
Despite budget cuts, CMOs still bullish on marketing automation investments
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.
Marketing Operations
Sales tech gets a second look as sales enablement moves to the marketing org
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their buyers.
Marketing Management
MarTech Minute: AppsFlyer partners with Facebook, Acast opens up ad marketplace
A quick round up of the latest marketing technology news and announcements.
Customer Data Platform (CDP)
How a CDP can help reduce ad spend, drive revenue and build trust with customers
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways.
Marketing Management
To be more agile, it’s time MOPs teams get comfortable saying ‘No’
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
Marketing Management
MarTech Minute: Criteo’s Retail Media ad platform, Agilify Training’s virtual Scrum Master course
A quick round up of the latest marketing technology news and announcements.
Marketing Management
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.
Data
Putting AI to work across your customer data strategy
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively enable AI functions.
Marketing Operations
MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences
A quick round up of the latest marketing technology news and announcements.
Customer & Digital Experience
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level.
Marketing Operations
Marketers still struggle to build a unified source of data
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams.
Marketing Management
Before you rip and replace another martech tool, it may be time to build a roadmap
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today's 2020 MarTech Replacement Survey.
Digital Transformation
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition.
Marketing Management
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind.
Marketing Management
MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen
A quick round up of the latest marketing technology news and announcements.
Marketing Operations
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?
Marketing Management
Not just martech: Vendors go all-in on professional services to speed digital transformation
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company.
Marketing Management
MarTech Minute: Shopify releases new POS features geared toward SMBs
A quick round up of the latest marketing technology news and announcements.
Marketing Management
MarTech Minute: Vision Critical’s new customer insights app, LOGIQ releases Kubernetes solution
A quick round up of the latest marketing technology news and announcements.