Performance Marketing
B2B marketers are all-in on ABM: Here’s what they need
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Performance Marketing
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools.
Amy Gesenhues | Jun 12, 2020 at 1:27 pm ETMarketing Management
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.
Amy Gesenhues | Jun 10, 2020 at 2:53 pm ETMarketing Operations
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their buyers.
Amy Gesenhues | Jun 8, 2020 at 3:02 pm ETMarketing Management
A quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | Jun 5, 2020 at 4:33 pm ETCustomer Data Platform (CDP)
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways.
Amy Gesenhues | Jun 4, 2020 at 3:28 pm ETMarketing Management
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
Amy Gesenhues | Jun 2, 2020 at 2:46 pm ETMarketing Management
A quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | May 29, 2020 at 5:34 pm ETMarketing Management
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.
Amy Gesenhues | May 28, 2020 at 3:27 pm ETData
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively enable AI functions.
Amy Gesenhues | May 26, 2020 at 1:36 pm ETMarketing Operations
A quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | May 22, 2020 at 9:23 am ETCustomer & Digital Experience
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level.
Amy Gesenhues | May 22, 2020 at 9:08 am ETMarketing Operations
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams.
Amy Gesenhues | May 20, 2020 at 3:02 pm ETMarketing Management
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today's 2020 MarTech Replacement Survey.
Amy Gesenhues | May 15, 2020 at 3:02 pm ETDigital Transformation
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition.
Amy Gesenhues | May 14, 2020 at 3:22 pm ETMarketing Management
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind.
Amy Gesenhues | May 12, 2020 at 3:26 pm ETMarketing Management
A quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | May 8, 2020 at 4:55 pm ETMarketing Operations
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?
Amy Gesenhues | May 8, 2020 at 3:57 pm ETMarketing Management
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company.
Amy Gesenhues | May 6, 2020 at 12:30 pm ETMarketing Management
A quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | May 5, 2020 at 11:09 am ETMarketing Management
A quick round up of the latest marketing technology news and announcements.
Amy Gesenhues | May 4, 2020 at 1:15 pm ET