Digital Transformation
Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Digital Transformation
The new feature will launch on YouTube in the U.S. first.
Ginny Marvin | Dec 14, 2020 at 7:00 am ETPerformance Marketing
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 30, 2020 at 9:10 am ETPerformance Marketing
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Ginny Marvin | Nov 24, 2020 at 2:14 pm ETCustomer & Digital Experience
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 23, 2020 at 9:30 am ETPerformance Marketing
Broad match keyword suggestions will start surfacing in Recommendations
Ginny Marvin | Nov 16, 2020 at 3:34 pm ETPerformance Marketing
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 16, 2020 at 9:00 am ETPerformance Marketing
Will Snapchat and Pinterest benefit from advertiser frustrations?
Ginny Marvin | Nov 6, 2020 at 2:59 pm ETCustomer & Digital Experience
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Ginny Marvin | Nov 3, 2020 at 10:02 am ETPerformance Marketing
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 2, 2020 at 10:30 am ETPerformance Marketing
In looking back, we can see where the biggest trends in search (and beyond) are heading.
Ginny Marvin | Oct 23, 2020 at 3:35 pm ETPerformance Marketing
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
Ginny Marvin | Oct 21, 2020 at 6:40 pm ETPerformance Marketing
Facebook continues to expand Shopping capabilities and features across its platforms.
Ginny Marvin | Oct 21, 2020 at 10:13 am ETMarketing Attribution
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Oct 12, 2020 at 10:02 am ETPerformance Marketing
Add brand logo and custom headlines to product targeting ads.
Ginny Marvin | Oct 9, 2020 at 5:21 pm ETPerformance Marketing
The free platform is now open to U.S. small businesses.
Ginny Marvin | Oct 7, 2020 at 1:58 pm ETCustomer & Digital Experience
The new products and features are further indication of Google's machine learning goals.
Ginny Marvin | Oct 7, 2020 at 9:03 am ETPerformance Marketing
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Ginny Marvin | Sep 28, 2020 at 12:16 pm ETPerformance Marketing
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
Ginny Marvin | Sep 15, 2020 at 4:48 am ETDigital Transformation
How to respect user choice and still market in California effectively.
Ginny Marvin | Sep 8, 2020 at 9:30 am ETAdvertising
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
Ginny Marvin | Sep 4, 2020 at 7:05 am ET