As local media lose budgets, Field Day offers ‘last mile activation’ for brands
The company says it offers local human outreach at scale.
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
The company says it offers local human outreach at scale.
Greg Sterling | Dec 14, 2020 at 12:30 pm ETGuidelines seek disclosure of major ranking factors by Google, Amazon.
Greg Sterling | Dec 8, 2020 at 12:47 pm ETDevelopers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Greg Sterling | Dec 7, 2020 at 2:36 pm ETThe California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
Greg Sterling | Nov 12, 2020 at 9:45 am ETFacebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Greg Sterling | Nov 6, 2020 at 3:16 pm ETIf political polls were so off, might consumer research be equally flawed?
Greg Sterling | Nov 6, 2020 at 9:37 am ETCPRA takes aim at data 'sharing' and not just sales.
Greg Sterling | Nov 4, 2020 at 9:56 am ETCPRA will make California's digital privacy law more like Europe's.
Greg Sterling | Nov 3, 2020 at 5:35 pm ETRestaurants and hotels have been hit especially hard during COVID-19.
Greg Sterling | Oct 29, 2020 at 3:00 pm ETSmartphones will drive the majority of online retail traffic and 42% of sales.
Greg Sterling | Oct 28, 2020 at 3:39 pm ETIts augmented reality for your ears.
Greg Sterling | Oct 26, 2020 at 10:02 am ETIndividualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
Greg Sterling | Oct 23, 2020 at 7:48 am ETGoogle thinks it will win but the DOJ used these arguments successfully before.
Greg Sterling | Oct 21, 2020 at 12:16 pm ETInitiative faces the challenge of gaining publisher and consumer adoption.
Greg Sterling | Oct 14, 2020 at 4:01 pm ETWell-intentioned initiative might be problematic in some cases.
Greg Sterling | Oct 12, 2020 at 10:29 am ETBreaking up these companies will apparently be on the table.
Greg Sterling | Oct 7, 2020 at 1:33 pm ETWith the right incentives, iOS users might be willing to share data.
Greg Sterling | Sep 14, 2020 at 11:59 am ETThe company is positioning itself as an "omnichannel" rather than "location" marketing platform.
Greg Sterling | Sep 10, 2020 at 10:17 am ETMost shoppers are more likely to make an ecommerce purchase if they can return the item in a local store
Greg Sterling | Sep 4, 2020 at 9:47 am ETMost shoppers are more likely to make an ecommerce purchase if they can return the item in a local store
Greg Sterling | Sep 4, 2020 at 9:30 am ET