Marketing Day: HubSpot’s IPO, Pinterest Analytics Upgrade & Instagram’s Hyperlapse Video App
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: That Ridiculous East Hills Mall Ad Now Has Over 2 Million Views The Dubai Mall claims to hold the title of the world’s most visited shopping mall, having attracted more than […]
Amy Gesenhues on August 26, 2014 at 5:10 pm | Reading time: 10 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- That Ridiculous East Hills Mall Ad Now Has Over 2 Million Views
The Dubai Mall claims to hold the title of the world’s most visited shopping mall, having attracted more than 75 million visitors in 2013. But what about the world’s most viewed shopping mall ad? While we can’t locate hard data on that metric, we can say that East Hills Mall video that went viral last week just might […] - New: You Can Now Import Google+ Videos To YouTube
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the latter. Users that have merged their YouTube channel with Google+ will find a new import option in the upper right corner on the YouTube upload page. Clicking the “import” button brings up […] - Apple iAD Introduces Ad Units Designed For Brands, Expands To Two More Countries
Apple announced two new ad formats are now supported in the company’s mobile ad platform, iAd. Pre-roll video and full-screen interstitial banner ads with units designed for in-app viewing. Additionally, the company has expanded the iAd network to Russia and Switzerland, bringing the total number of countries in-network to 16. When iAd first launched, it […] - Instagram Releases Hyperlapse, An iOS App To Help You Shoot Video Like Scorsese
Instagram is about to get more cinematic. Today the photo-sharing network released Hyperlapse for Instagram, a new standalone iOS app that gives users the ability to create tracking shots and time-lapse video. The free app features built-in stabilization technology that enables effects previously only possible with professional equipment. Available only for iOS devices — an […] - Report: Screens, Carrier Networks And Staff Drive Smartphone Sales
Kantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large consumer panel, the report highlights the phone features and resources that buyers value and consult in their purchase process. Despite being a commodity, 64 percent of smartphone owners still purchase their mobile devices in-stores; 24 percent buy online. However […] - “Yahoo Recommend” Brings Stream Ads To Third-Party Sites
Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored posts. Unlike other recommendation engines like Outbrain, which also promote content on other sites, the product, dubbed Yahoo Recommends, only promotes content on the publisher’s own site along with Yahoo’s stream ads. Publishers receive a cut […] - Have You Done These 5 App Store Optimizations?
App Store Optimization is the new Search Engine Optimization. Try these suggestions from contributor Ashley Kemper and get off to a great start. - Twitter Expands Ads To 12 More Non-US Markets
Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine. According to the company advertising on Twitter will now be available in 35 countries across the “EMEA” region (Europe, Middle East […] - Ready For Strangers Shopping Your Site For The Holidays?
The holiday season means big sales — and often, a whole new audience to market to. Have you adjusted your strategy accordingly? - Bizible Launches Cross-Channel Analytics For B2B Marketers
One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn into revenue. Marketing analytics firm, Bizible, is expanding its focus from paid search performance to full cross-channel reporting with the aim of giving marketers that clear view into how their efforts impact revenue generation. Launching […] - Pinterest Launches Analytics Upgrade; It’s Available Today To All Business Accounts
Pinterest is still taking a slow-play approach to advertising, but it clearly recognizes the value of commerce and the businesses that use its network to reach customers. Today, the San Francisco-based company is releasing an updated version of Pinterest Analytics and making it available globally, in all 31 of the languages Pinterest supports. The service […] - B2B Marketers: Why Organic Content Is Your Weapon Of Choice
Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete. That purchase process starts with search and continues with content. Fast-forward to 2014: B2Bs are embracing content as a primary form of marketing, and they’re seeing stellar results from the organic search channel. […] - HubSpot Files For $100 Million IPO
HubSpot, the Massachusetts-based online marketing software company, has filed paperwork to go public in an IPO that could raise up to $100 million. According to HubSpot’s S-1 document, the company currently has more than 11,000 customers in 70+ countries. HubSpot also reports that it has 719 full-time employees, with its headquarters in Cambridge, Massachusetts, and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Tests New Search Results Design & Top Navigation
- Google Image Search Bug Leads To Duplicate Russian Auto Accident Images In Search Results
- Bid Management Science Explained
- How To Prove The Value Of SEO Without Drowning In Data
- New Google Easter Egg For SEO Geeks: Server Status 418, I’m A Teapot
- Bing Quietly Rolls Out App Linking, Connecting Search Results To App
- Google Search Offers Up Multiple Travel Options To Help Users Avoid Traffic Complications
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing: Holiday Action Items, www.practicalecommerce.com
Analytics
- Applying Predictive Analytics to Marketing Challenges, www.conversationagent.com
- Retail Analytics Market Worth $4.40 Billion by 2019, finance.yahoo.com
Blogs & Blogging
- 3 Types of Editorial Calendar to Manage Your Business Blog, dannybrown.me
- An Elegant Way To Keep Track of Your Blog Ideas, pushingsocial.com
- How To Make Every Piece Of Blogging Advice More Effective, www.bloggingwizard.com
- LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform, www.techwyse.com
Business Issues
- Google Acquires Video and Special-Effects Startup Zync, Wall Street Journal
- Millward Brown Accelerates Digital Strategy with Acquisition of InsightExpress, www.millwardbrown.com
- OneSpot Announces Availability of Support for Facebook Newsfeed and FBX Retargeting as Part of Content Advertising Platform, www.onespot.com
Content Marketing
- 3 Ways to Create Amazing Interactive Content, www.convinceandconvert.com
- 7 Harsh Truths That Should Guide Your Content Marketing Journey, authoritylabs.com
- 7 Retail Brands That Will Inspire You to Up Your Content Game, contently.com
- Buffer’s Guide to Creating Amazing Content, www.searchenginejournal.com
- Content Marketing Goes Experiential, blog.visual.ly
- Discover The Power Within You: Storytelling and Content Marketing, www.jeffbullas.com
- Do Content Marketers Need To Have Writing Skills?, www.b2bmarketinginsider.com
- Earn A Customer For Life With Post-Sales Content Marketing, relevance.com
- How to Get Started With Visual Content Marketing, www.socialmediaexaminer.com
- How to Write Smart Content on Days You’re Feeling Dumb & Distracted, www.problogger.net
- The 5 People You’ll Meet at a Content Marketing Conference, contently.com
- The business case for content marketing consistency, www.businessesgrow.com
- Where do you begin in Content Marketing? Answer: Know your Buyers, fearlesscompetitor.com
Conversion Optimization
- 3 Frameworks To Help Prioritize & Conduct Your Conversion Testing, conversionxl.com
- 5 Crucial Call Handling Tips for Increased Sales & Conversions, www.revenews.com
Copywriting, Design & Usability
- Make Your Ads SING like Sondheim: Creative Lessons from Lyrical Genius, www.aimclearblog.com
- Five Signs That Your Website Needs Revamping, www.marketingprofs.com
- Mega menu design trends in ecommerce: 2011 vs. 2014, econsultancy.com
- Reimagining Your Website As A Tool For Customer Retention, usabilitygeek.com
- These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails, unbounce.com
Display & Contextual Advertising
- Display retargeting 101: a handy guide to the buzziest ads on the internet, econsultancy.com
- Facebook Planning Display Ad Network to Compete Against Google’s DoubleClick, www.thesempost.com
Domaining
- .Website Gets Over 630 Sunrise Domain Registration; 2nd Highest Of Any New gTLD, www.thedomains.com
- How 22 end users are (or aren’t!) using domain names they bought this year, domainnamewire.com
- Why I Respond Quickly to Inquiries and Offers, DomainInvesting.com
- Why your new TLDs won’t work well with domain parking (yet), domainnamewire.com
Ecommerce
- Feedzai rolls out fraud scoring tool for ecommerce platforms, www.internetretailer.com
- Gaming the System for Internet Retailers, www.dmnews.com
- Shoppers all over the world are buying more online, www.internetretailer.com
- Should You Split Test Your Pricing Strategy?, www.conversionvoodoo.com
- Using Ecommerce Text Messages in 2014, www.practicalecommerce.com
Email Marketing
- Concerns Ahead for Email Marketing, www.dailyconversions.com
- Email is Dead…Think Again!, blog.movableink.com
- Grow Your Email List with Facebook Mobile, blogs.constantcontact.com
- Increasing Your Email Subscribers with OptinMonster, www.searchenginejournal.com
- Take Back Control of Your Email Inbox Without Breaking a Sweat, online.wsj.com
- What I Learned From Growing My Email List 3,418% (Nearly 200k) in Just 11 Days, www.smartpassiveincome.com
- Why Your Email Campaign Tracking Might Be Wrong, www.blastam.com
General Internet Marketing
- Benchmarking your Organization’s Maturity, www.cardinalpath.com
- Integrating Search, Social Media and Email Marketing, www.toprankblog.com
Mobile/Local Marketing
- Brands ramp up mobile efforts to reach students on campus, www.mobilecommercedaily.com
- Defining customer experience and support in the new app economy, www.mobilecommercedaily.com
- How You Can Create A Mobile Friendly Online Store, www.searchenginepeople.com
- Hyperlocal Chat App Yik Yak Bets Big On Anonymity, streetfightmag.com
- Media Managers Can Scale Their Mobile App Ads, www.adknowledge.com
- The Growing Importance of Online Reviews, www.searchenginepeople.com
Reputation Management
- How to Respond to Online Brand and Reputation Attacks, www.socialmediaexplorer.com
Social Media
- 25 Vital Facebook Stats for Social Media Marketers, www.mashbout.com
- 5 Simple Tips to Instagram Success, blogs.constantcontact.com
- 5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC], www.mediabistro.com
- 7 Simple Twitter Marketing Tips to Improve Your Results, www.socialmediaexaminer.com
- A-Z: The Pinterest Marketing Dictionary, blog.tailwindapp.com
- Back to School Targeting on Facebook: Attracting the Right Customers, www.nanigans.com
- Being Active on Social Media does NOT make you a Marketing Company!, fearlesscompetitor.com
- Bigger Facebook Ad Images: How to Prepare Yourself, www.komarketingassociates.com
- Customer-Retention Solution Optimove Adds Auto-Management of Facebook Custom Audiences, allfacebook.com
- Free Social Media Reporting Tools, www.koozai.com
- Here’s How You Generate More Leads with Social Media, www.marketingtechblog.com
- How Brands Can Tap China’s Unique Social Media Culture, adage.com
- How to Create a Facebook Contest, zacjohnson.com
- How to Save Six Hours a Week on Social Media, blog.bufferapp.com
- How to Use Facebook Dark Posts, www.ducttapemarketing.com
- Is This Secretly the Reason Your Facebook Reach Has Been Tanking?, lkrsocialmedia.com
- The most popular TV shows on Facebook, Twitter, and Reddit, qz.com
- The Social Media Return On Investment You’re Not Measuring, www.marketingtechblog.com
- Top 20 LinkedIn Tips from the Experts, upcity.com
- Turn Facebook Fans into Customers, blog.getresponse.com
- Why These 4 Financial Companies Are Winning At Social Media, www.koozai.com
- Why You Need an Editorial Calendar for Social, blog.marketo.com
Video
- Americans Spend 33 Minutes a Day Watching Video on Smartphones, www.reelseo.com
- Google’s Jon Klaff Affirms the Next Big Leap in Video Advertising: Igniting Customer Passion, www.reelseo.com
- The end of Vine as we know it?, digiday.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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