MarTech Today: Jivox’ visual journey maps, HubSpot focuses on being a platform & IAB’s in-app ad SDK hits two billion devices

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Jivox adds visual journey maps, site content to its resume Dec 12, 2018 by Barry Levine Marketers can use the tools to coordinate site and email messages around ad campaigns. How […]

Chat with MarTechBot

Martech Today Feat 6 Uq7pto

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Data orchestration – learn how it works and why it can help you do more with your data
    Dec 12, 2018 by Digital Marketing Depot
    The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike.
  • Here’s your exclusive insider look of SMX West
    Dec 12, 2018 by Chris Sherman
    TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59 p.m. Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Get the must-read newsletter for marketers.