Performance Marketing
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with GDPR.
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
Performance Marketing
The trade group denies that real-time bidding is incompatible with GDPR.
Robin Kurzer | Feb 21, 2019 at 1:17 pm ETPerformance Marketing
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology.
Robin Kurzer | Feb 21, 2019 at 9:59 am ETPerformance Marketing
The media platform is currently testing the static ad units with Coca-Cola and Charmin.
Robin Kurzer | Feb 20, 2019 at 1:06 pm ETData
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent
Robin Kurzer | Feb 20, 2019 at 12:38 pm ETPerformance Marketing
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page.
Robin Kurzer | Feb 20, 2019 at 8:00 am ETMarketing Operations
The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games.
Robin Kurzer | Feb 20, 2019 at 7:00 am ETPerformance Marketing
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by 2020.
Robin Kurzer | Feb 14, 2019 at 3:52 pm ETPerformance Marketing
The company expects the move to stimulate local demand.
Robin Kurzer | Feb 14, 2019 at 8:00 am ETPerformance Marketing
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds.
Robin Kurzer | Feb 13, 2019 at 3:40 pm ETPerformance Marketing
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
Robin Kurzer | Feb 12, 2019 at 1:17 pm ETCustomer & Digital Experience
The platform has extended its identity resolution capabilities to include OTT and digital TV users.
Robin Kurzer | Feb 11, 2019 at 4:10 pm ETMarketing Operations
The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements.
Robin Kurzer | Feb 11, 2019 at 1:07 pm ETMarketing Management
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Robin Kurzer | Feb 8, 2019 at 3:15 pm ETPerformance Marketing
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions.
Robin Kurzer | Feb 8, 2019 at 1:20 pm ETCustomer & Digital Experience
The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.
Robin Kurzer | Feb 6, 2019 at 2:23 pm ETPerformance Marketing
'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org.
Robin Kurzer | Feb 5, 2019 at 4:28 pm ETLoyalty Marketing
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees.
Robin Kurzer | Feb 5, 2019 at 11:00 am ETPerformance Marketing
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.
Robin Kurzer | Feb 4, 2019 at 5:23 pm ETMarketing Operations
The media company offered up digital inventory to national advertisers only.
Robin Kurzer | Jan 28, 2019 at 4:00 pm ETMarketing Management
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Robin Kurzer | Jan 25, 2019 at 4:00 pm ET