Performance Marketing
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with GDPR.
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
Performance Marketing
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology.
Performance Marketing
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and Charmin.
Data
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent
Performance Marketing
Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page.
Marketing Operations
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games.
Performance Marketing
Tappx teams with Pixalate for industry-first OTT fraud solution
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by 2020.
Performance Marketing
ZypMedia teams with Telaria to bring OTT inventory to local advertisers
The company expects the move to stimulate local demand.
Performance Marketing
Agencies, brands see big potential for OTT, cross-device measurement in 2019
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds.
Performance Marketing
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
Customer & Digital Experience
LiveRamp gives advertisers a way to target users across all of their CTV interactions
The platform has extended its identity resolution capabilities to include OTT and digital TV users.
Marketing Operations
IAB names direct-to-consumer brand to board seat for first time
The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements.
Marketing Management
The MarTech Minute: Aprimo teams up with Episerver, R2.ai now available as an SaaS, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Performance Marketing
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions.
Customer & Digital Experience
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.
Performance Marketing
Why ARF thinks marketers should reconsider their personalization strategy
'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org.
Loyalty Marketing
Digital agencies are hiring, focusing on retention in 2019
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees.
Performance Marketing
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.
Marketing Operations
CBS packaging Super Bowl LIII digital stream spots with linear
The media company offered up digital inventory to national advertisers only.
Marketing Management
The MarTech Minute: Freshworks’ messaging tools, new personalization for Instapage, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.