Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Marketing artificial intelligence (AI)
How AI’s ‘describe and done’ can revolutionize your work
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences.
Marketing artificial intelligence (AI)
3 steps to determine if AI is the answer to your problem
Despite what you may have heard, artificial intelligence can't fix everything. Here's how to tell if it is or isn't what you need.
2024 Predictions: Data and AI on marketers’ minds
B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout.
2024 Predictions: Better customer experience is on the way
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales.
How marketers can mitigate bias in generative AI
Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Dec. 21
Haven't done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it.
10 top marketing podcasts for 2024
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
AI and machine learning in marketing analytics: A revenue-driven approach
Learn about a strategic approach to using AI and ML in your marketing analytics.
Marketing artificial intelligence (AI)
The 5 key pillars of AIOps in marketing
Operationalizing AI doesn't require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity.
Marketing artificial intelligence (AI)
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.
Customer relationship management (CRM)
5 ways CRMs are leveraging AI to automate marketing today
Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more.
Marketing artificial intelligence (AI)
Salesforce updates Einstein 1 Platform with unified business data
Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience.
Marketing artificial intelligence (AI)
New AI-powered martech releases: Dec. 14
Along with this week's releases, upgrades and features is an opportunity to use gen AI to "knit" a sweater and help feed people.
Marketing artificial intelligence (AI)
Integrating marketing with technology: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Integrating marketing with technology efforts.
Marketing artificial intelligence (AI)
MarTech’s generative AI pledge
A guide to MarTech's generative AI policy and the acceptable and unacceptable uses of AI.
Marketing artificial intelligence (AI)
This week in AI-powered martech releases: Dec. 7
Will 2024 be the year we start to see the drawbacks of AI? For marketers that could mean a lot of very convincing forged content.
Marketing artificial intelligence (AI)
GenAI for text and visuals: Marketing’s AI power couple
From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.
AI driving an exponential increase in marketing technology solutions
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence.
AI-powered cold email: A nightmare in the making?
AI can help draft cold emails, but it shouldn't run the show. Learn the right way to blend automation and personalization when prospecting.
Marketing artificial intelligence (AI)
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.
Marketing artificial intelligence (AI)
Third-party data in advertising: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.
Marketing artificial intelligence (AI)
6 ways to use generative AI for your marketing
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy.
Marketing artificial intelligence (AI)
Decode the future of AI and privacy with metadata mastery
In this webinar, learn the strategies for a privacy-centric future.
Marketing artificial intelligence (AI)
The latest in AI-powered marketing technology releases
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15.
Marketing artificial intelligence (AI)
AI is adding to marketers’ responsibilities while diminishing their influence
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don't see this as a value add.
Consumers have high expectations for the use of AI in customer service
A new survey from Infobip shows consumers expecting improved customer service from AI, even though past experiences have not been uniformly good.
Marketing artificial intelligence (AI)
Expanded integration lets Salesforce sell through AWS
The collaboration is expected to also aid AI development and use, as well as more streamlined data management.
Optimization and personalization
How AI can help create bespoke customer experiences
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
Personalization and real-time interaction management: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management.
Marketing artificial intelligence (AI)
OpenAI: The return of the king
Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid?
Salesforce tries to grab AI talent from the OpenAI maelstrom
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform.
Digital events platforms: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms.
Marketing artificial intelligence (AI)
The latest AI-powered marketing tech releases
ChatGPT isn't always enough: After losing the search engine wars to Google's wallet, Microsoft rebrands Bing Chat to CoPilot.
Marketing artificial intelligence (AI)
What marketers really want to know about GenAI
In this webinar, get the answers to questions marketers are eager to ask.
Hiring a marketing technology manager: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager.
Marketing artificial intelligence (AI)
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results.
Marketing artificial intelligence (AI)
How marketers are adopting AI in their work
Chatbots, ad targeting, content marketing and generative AI lead AI use cases for overwhelming majority of marketers.
Marketing artificial intelligence (AI)
A new ChatGPT and more in this week’s AI-powered martech releases
GPT-4 will have access to more up-to-date info, let users create book-length prompts and be better at understanding instructions.
How reducing your carbon footprint can save you money and increase ad impact
Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.
Identity resolution platforms and CDPs: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs.