Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.
How customer data platforms let marketers take action on information gleaned through AI and machine learning.
MarTech Today: The new California Privacy Act, AI-powered speech analytics tools & mid-course correction for location data
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: California lawmakers approve highly contested new data privacy rules, staving off a November ballot initaitve Jun 29, 2018 by Robin Kurzer The legislation echoes GDPR and affords consumers greater control of their […]
The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors.
Marketers shouldn't look for random reasons to use AI, but instead, consider it a tool to solve specific problems.
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.
MarTech Today: Brand Networks’ AI-powered social ad platform, PacketZoom’s new mobile app tools & Instapage’s addition of AMP to its landing page platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Brand Networks lets AI run social ads in its new platform Feb 13, 2018 by Barry Levine Marketers set the budget total and the goals, the Boston-based company said, and the […]
Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers and market testers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Swrve adds support for OTT TV apps Nov 30, 2017 by Barry Levine The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion. Faster, […]
Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.
The user experience consultancy UEGroup is now making its internal testing platform publicly available through this spinoff startup.
MarTech Today: youXtools’ AI-powered user testing, Facebook Messenger’s customer chat plugin & embracing live video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: youXtools launches a user testing platform with AI-powered visual analytics Nov 7, 2017 by Barry Levine The user experience consultancy UEGroup is now making its internal testing platform publicly available through […]
Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs.
Ad tech isn't dead. In fact, thanks to artificial intelligence, it's evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies.
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.
What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses.