Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
Are synthetic audiences the future of marketing testing?Â
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences.
How to influence Google’s AI Overviews
Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results.
New content strategies for handling AI-powered search
AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.
Are attention spans really getting shorter? How should marketers respond?
The larger issue is today's audiences are more selective about the content they engage with.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 6
What's the hot new trend in tech product names? Agent + anything. It's only a matter of time until AgentAgent hits the market.
Marketing artificial intelligence (AI)
Salesforce & Microsoft square off with new AI sales agents
While the solutions have a lot in common, Salesforce is getting closer to a "real" AI agent and offers more ways to customize.
4 expert-backed ways to get more from HubSpot Breeze AI
The AI features in HubSpot help users save time and deliver better results. Get a hands-on demo and pro tips to putting them to work for your team.
AI agents will infiltrate your martech stack
Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case.
How B2B marketing is becoming a strategic growth driver
From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing.
Why the MQL model is failing B2B marketing and what to use instead
MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.
Marketing artificial intelligence (AI)
How are marketers using AI to create hyper-personalized experiences?
Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: February 27
If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don't understand it either.
Marketing artificial intelligence (AI)
How to get the AI training you need to succeed
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!
When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.
Marketing artificial intelligence (AI)
How to protect your marketing survey against AI bot attacks
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.
Marketing artificial intelligence (AI)
What is the R programming language, and how is it used in marketing?
If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis.
Marketing artificial intelligence (AI)
How to unlock the true potential of AI with adaptive structure
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 20
While vendors keep pushing agentic AI, reliability concerns keep customers pushing back.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Marketing artificial intelligence (AI)
DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.
AI is transforming GTM teams into fiduciary powerhouses
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
Marketing artificial intelligence (AI)
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
Marketing artificial intelligence (AI)
4 marketing ‘jobs to be done’ being transformed by genAI
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
What are the marketing opportunities in ‘Web3’ technologies?
Web3 technologies focus on decentralization and user control over digital assets. Are they of any use to marketers?
AI adoption in CX is rising, but implementation challenges remain
The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?"
Marketing artificial intelligence (AI)
Balancing the human-to-AI mix in B2B marketing
While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.
Marketing artificial intelligence (AI)
How to build consumer trust in the age of AI
Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence.
Salesforce laying off 1,000 during hiring push
Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products,
Marketing artificial intelligence (AI)
GenAI is telling your brand’s story — with or without you
Take control of your narrative, optimize content for AI search and turn genAI into an ally, rather than a threat.
Marketing artificial intelligence (AI)
How to run DeepSeek locally on your computer
Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide.
Has the Super Bowl always been this important to marketers?
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since.
Marketing artificial intelligence (AI)
Is your marketing team AI-ready? 8 steps to strategic AI adoption
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 30
OpenAI accuses DeepSeek of training on ChatGPT's data. Oh, the irony.
Marketing artificial intelligence (AI)
A 3-step guide to unlocking marketing ROI with causal AI
Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success.
Voice agents will change how you think about your brand and your website
You invest hours in images, design and color schemes. But what happens when customers explore your website without ever seeing it?
Marketing artificial intelligence (AI)
Are AI agents a big deal? Or just bots in formal wear?
Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised.
Marketing artificial intelligence (AI)
Chris Penn talks DeepSeek and its big impact on marketers
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.