5 ways AI can save MOps hours every week

Marketing operations (MOps) professionals are the unsung heroes of the marketing world. They wear so many hats, and it feels like they get new ones daily. Whether it’s campaign management, data analysis or coordinating across departments, there’s a lot to juggle. 

But with the rise of AI, there’s hope. AI can take some heavy lifting off your plate, especially the time-consuming tasks that eat up your day. Here are some tips on how AI can help you get more done without going crazy.

1. Use AI to uncover the story in your data 

We all know that data is one of the most significant responsibilities in a marketing ops role. You’ve got numbers from campaigns, leads, conversions, churn, you name it. But, as a MOps pro, one of the toughest parts is turning that data into something meaningful for the rest of your team (especially those C-level folks who don’t have time to sift through endless spreadsheets).

AI solution

Instead of just creating another fancy chart, use AI to help you uncover the story behind the data and translate the numbers into a story that’s actionable for your stakeholders.

Example: Let’s say you have campaign performance data. Instead of sending a report full of charts, use AI to help craft a concise, easy-to-read narrative that explains:

• What’s working.
• What isn’t.
• Most importantly, what to do next. 

The story is what matters, not just the data points.

Tip: Ask AI, “What does this data mean for the business?” It’ll help frame the numbers in a way that addresses the C-level priorities: revenue growth, cost efficiency, customer engagement, etc.

2. Use AI as a critical eye for your campaign workflows

Campaign workflows often feel like a maze of if/then statements and branching logic. You’ve got multiple stakeholders, triggers and processes all at play and sometimes it’s easy to miss a crucial detail or make a mistake that could wreck the campaign.

AI solution

Use AI to verify the logic of your workflow. With all the intricate steps in a campaign, it’s hard to keep track of everything, but AI can help you catch any gaps or errors that could lead to issues later.

Example: You’ve built a campaign workflow with various triggers, automations and follow-ups. Ask AI to review the logic: 

• Did you miss any steps? 
• Are there any potential roadblocks that could delay the campaign? 

AI can even suggest improvements and optimizations based on past performance data.

Tip: Set up AI to double-check the process and workflow before you begin building it out. It’s like having an extra set of eyes on your campaign, and it will give you more confidence before you launch.

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization

3. Let AI do the heavy lifting when searching for new tools

Ah, the dreaded task of tool comparison. Your boss just decided you need a new CDP, analytics platform or content tool. You now have to scour the web, ask your network, dig through endless reviews and then write a comparison matrix that takes hours to compile.

AI solution

Have AI do all the research for you. You can provide it with your parameters (e.g., budget, company size and use case), and it will give you a list of tools with pros and cons and a comparison matrix.

Example: Tell AI what you need, “I’m looking for a CDP for a mid-sized B2B company with a budget of $X.” It will then generate a list of recommendations based on the best options that fit your criteria.

Tip: Let AI create a side-by-side comparison of tools with pros, cons, features, pricing and case studies so you can easily share it with your team. Save time and skip the research phase entirely.

4. Automate your task management and prioritization

You’ve got a full plate. Tasks are constantly coming at you, and it’s hard to manage everything, especially when your team needs constant updates. It can be tough to prioritize and communicate what you’re working on.

AI solution

Dump all your tasks into an AI-powered tool and let it create a visual plan for you. AI can automatically sort tasks based on deadlines, urgency and impact, so you don’t have to prioritize everything yourself manually. It’ll also help you communicate your workload to stakeholders.

Use tools like ClickUp, Asana or Trello with AI integrations. You can list your tasks and AI will create a priority order for your day. It can even break your list down by stakeholder, so you can see what’s IT-related, marketing-related or revenue-focused.

Tip: AI can even send automated updates to stakeholders, letting them know the status of your tasks or if you’re at capacity. This way, everyone knows where things stand and you can avoid overcommitting.

Dig deeper: 9 features your marketing team needs in its project management tool

5. Use AI to summarize help docs and troubleshooting guides

MOps pros spend a ton of time troubleshooting. Whether it’s a bug in the system, a glitch in the workflow or trying to figure out how to use a new platform. We’ve all been there, digging through help articles, watching tutorials or going down a rabbit hole in search of a solution.

AI solution

Have AI summarize help docs and find the specific solution you need. Instead of wasting time reading through documentation pages, upload it into an AI tool and ask it to search for the answer you’re looking for.

Example: If you’re troubleshooting an integration between your CRM and marketing platform, upload the help docs into AI and ask, “Where does it explain how to fix this error code?” The AI will pull out the exact section you need, saving you hours of digging.

Tip: For common troubleshooting issues, you can create an FAQ within your AI platform that automatically pulls up answers based on your team’s most frequent questions.

AI won’t replace you, it’ll make you unstoppable

MOps professionals are juggling a lot. While AI won’t do your job for you, it can make you a more efficient, strategic force.

The goal is to use AI as a smart assistant, taking the mundane and time-consuming tasks off your plate so you can focus on the big picture. It’s time to use these tools to free up more of your time and tackle the strategic challenges that move the needle.

Dig deeper: Why the future of marketing depends on a smarter MOps function