Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.Allen Martinez | Mar 15, 2022 at 3:50 pm ET
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.Allen Martinez | Oct 24, 2019 at 11:30 am ET
Add to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it's done.Allen Martinez | Jan 23, 2019 at 8:00 am ET
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.Allen Martinez | Mar 9, 2018 at 4:11 pm ET
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started.Allen Martinez | Feb 8, 2018 at 12:42 pm ET