Customer & Digital Experience
Creativity and innovation should fuel technology choices
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.
Producer and Creative Director Allen Martinez founded Noble Digital agency and has been implementing creative branding and performance campaigns for B2B and B2C startups like: Plated, Fundrise and Telesign as well as larger corporations such as: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz and Wrigley. Martinez has used Noble Digital as a platform to implement what he has learned from years of helping Fortune 500s and has reverse-engineered these powerful frameworks to launch and scale funded startups and growing corporations.
Customer & Digital Experience
Creativity and innovation should fuel technology choices
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.
Customer & Digital Experience
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement.
Performance Marketing
How to be charismatic: Marketing with charm, heart and personality
Add to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it's done.
Marketing Management
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Customer & Digital Experience
Creating the best lead-gen website, step by step
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.
Customer & Digital Experience
Everything a CMO needs to know about video marketing in 2018
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started.