Allen Martinez

Producer and Creative Director Allen Martinez founded Noble Digital agency and has been implementing creative branding and performance campaigns for B2B and B2C startups like: Plated, Fundrise and Telesign as well as larger corporations such as: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz and Wrigley. Martinez has used Noble Digital as a platform to implement what he has learned from years of helping Fortune 500s and has reverse-engineered these powerful frameworks to launch and scale funded startups and growing corporations.

Customer & Digital Experience

Creating the best lead-gen website, step by step

Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.