Marketing artificial intelligence (AI)
Your AI strategy is stuck in the past — here’s how to fix it
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Allen Martinez, Chief AI Brand Strategist who believes that in the age of AI, strategy is the only defensible moat. His process has driven 10× sales growth on $25 billion in media spend and engineered a Shark Tank winner into a $300M exit. Today, he transforms chaotic AI into a companies’ most valuable competitive asset.
Marketing artificial intelligence (AI)
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.
Allen Martinez | Jun 23, 2025 at 9:13 am ETMarketing artificial intelligence (AI)
Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide.
Allen Martinez | Feb 3, 2025 at 10:35 am ETMarketing artificial intelligence (AI)
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
Allen Martinez | Dec 11, 2024 at 10:01 am ETMarketing artificial intelligence (AI)
What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
Allen Martinez | Nov 21, 2024 at 10:26 am ETSlapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Allen Martinez | Jul 31, 2024 at 3:50 pm ETMarketing artificial intelligence (AI)
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
Allen Martinez | Apr 26, 2024 at 9:57 am ETLearn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness.
Allen Martinez | Mar 6, 2023 at 10:29 am ETWhile they both indicate change, innovation and rebranding are remarkably dissimilar. Here's how to decide on a path for your brand.
Allen Martinez | Nov 18, 2022 at 9:59 am ETYour startup most likely doesn't need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first.
Allen Martinez | Oct 14, 2022 at 10:16 am ETSuccess in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers.
Allen Martinez | Sep 26, 2022 at 10:35 am ETUniversal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Allen Martinez | Jun 1, 2022 at 7:56 am ETCreativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.
Allen Martinez | Oct 24, 2019 at 11:30 am ETA good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement.
Allen Martinez | May 15, 2019 at 1:31 pm ETAdd to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it's done.
Allen Martinez | Jan 23, 2019 at 8:00 am ETBefore you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.
Allen Martinez | Mar 9, 2018 at 4:11 pm ETContributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started.
Allen Martinez | Feb 8, 2018 at 12:42 pm ET