Is Google Analytics going away? What marketers need to know
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Allen Martinez has $25 billion dollars of media spend behind his career’s work. He works as a fractional CMO and Chief Strategist at Noble Digital agency, which he founded. Allen knows how data is done and can translate data into meaningful and compelling stories to supercharge brands in the digital age. He has launched and even exited all types of brands – from funded platform startups like: Fundrise and Telesign, to SharkTanks like: Plated and big brands like New Balance, Mutual of Omaha, Coca-Cola, Subway, Nestle, and AT&T to name only a few. Allen continues to leverage Noble Digital as a platform to launch, scale and exit products and brands.
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Allen Martinez | Jun 1, 2022 at 7:56 am ETSlapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Allen Martinez | Mar 15, 2022 at 3:50 pm ETCreativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.
Allen Martinez | Oct 24, 2019 at 11:30 am ETA good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement.
Allen Martinez | May 15, 2019 at 1:31 pm ETAdd to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it's done.
Allen Martinez | Jan 23, 2019 at 8:00 am ETBefore you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.
Allen Martinez | Mar 9, 2018 at 4:11 pm ETContributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started.
Allen Martinez | Feb 8, 2018 at 12:42 pm ET