Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
How AI enhances multimedia content creation
From automated video editing to writing assistants, explore how AI is transforming multimedia content creation.
Will the EU disrupt AI-powered customer support?
What are the chances that the E.U. will block fully automated customer support? Gartner says it will happen by 2028.
B2B content marketing: Driving success through strategic content creation
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.
Marketing artificial intelligence (AI)
Using data analytics for customer acquisition: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Feb. 15
Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.
Marketing artificial intelligence (AI)
How to do an AI implementation for your marketing team
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
Marketing artificial intelligence (AI)
Why AI will have the faults of human intelligence
Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations.
Marketing artificial intelligence (AI)
Chatbot, please be my Valentine
In a new survey, Infobip finds Americans swiping right for their chatbots.
Drift acquired by sales engagement platform Salesloft
Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft.
Marketing artificial intelligence (AI)
Google expands generative AI capabilities for automatically created assets
Google's generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK.
Increasing email click-throughs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention.
Did martech break B2B marketing?
If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology?
Clinch adds digital audio to dynamic creative campaigns
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Feb. 8
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.
Marketing artificial intelligence (AI)
Why integrations will be critical to AI in 2024
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically.
How agile marketing teams can work with AI
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members.
Marketing artificial intelligence (AI)
How to protect against and benefit from generative AI hallucinations
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
A deep dive into how marketers use MarTechBot
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Feb. 1
This week also has the three most important things marketers need to know about AI, according to MarTechBot.
Marketing artificial intelligence (AI)
Generative AI use explodes for RevOps
Generative AI is just one part of a growing trend towards the automation of business processes.
How to transform customer experience with AI
Learn how AI is impacting the customer experience by enabling clear messaging, frictionless journeys and personalized interactions at scale.
Marketing artificial intelligence (AI)
Using genAI for growing a startup: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using genAI to grow a startup.
Marketing artificial intelligence (AI)
Still human: Why consumer closeness matters in an AI-driven world
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models.
Marketing artificial intelligence (AI)
Paul Roetzer: Looking forward with AI
Here's what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night.
Marketing artificial intelligence (AI)
Publicis Groupe invests heavily in AI capabilities
CoreAI will bring artificial intelligence to a wide range of the group's activities
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Jan. 25
Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company's brands.
ActionIQ to add CXAI suite to its CDP
Enterprise CDP ActionIQ has plans to layer AI-driven solutions across its platform.
Digital asset management (DAM)
3 DAM considerations before adopting genAI
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system.
Marketing artificial intelligence (AI)
Pega launches new AI buddy
GenAI Knowledge Buddy aims to pull together content from siloes across the enterprise using ordinary language prompts.
Marketing artificial intelligence (AI)
How to fight bias in your AI models
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities?
MarTechBot update: Personas, image generation and new prompts
We’ve upgraded MarTechBot to include 10+ custom personas, an image generator and enhanced prompts.
Why can’t AI content generators just follow the rules?
Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Jan. 18
It's not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations.
Marketing artificial intelligence (AI)
Jay Mandel: Looking forward with AI
By all means use AI in your marketing. Use it a lot. But don't let it take the wheel.
MarTechBot personas
Welcome to MarTechBot personas. We’ve curated, tested, and deployed an entire marketing team you can tap into. Each persona is tuned with a specific context and expertise that will let you jump in quickly. For each persona, we’ll provide full transparency into the core prompt and provide you with additional tasks and prompts you can […]
MarTechBot: Product manager
I’ve been “pre-prompted” as a product manager with experience in various industries, ranging from tech startups to established corporations. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January […]
MarTechBot: Marketing manager
I’ve been “pre-prompted” as a Marketing Manager with expertise in content marketing, email campaigns, social media strategy, digital advertising, event/tradeshow marketing, app marketing, and any marketing-related inquiries. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and […]
MarTechBot: Demand / Lead generation expert
I’ve been “pre-prompted” as a marketing demand and lead generation expert. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January 11, 2024): You are a seasoned Demand/Lead Generation […]
MarTechBot: CMO
I’ve been “pre-prompted” as a Chief Marketing Officer with experience working in a variety of B2B and B2C organizations, large and small. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and […]
MarTechBot: Email marketing expert
I’ve been “pre-prompted” as an email marketing expert with expertise in email marketing strategy, copywriting, email design best practices, email authentication (DKIM, SPF, BIMI, and DMARC), or any email marketing-related queries. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]