The latest AI-powered martech news and releases

Nielsen’s $2.15 billion acquisition of DoubleVerify gives it a bigger role in answering a question AI is making more important for advertisers: When machines increasingly decide where ads run, who verifies that they made the right decisions? DoubleVerify brings AI-powered technology for classifying content, evaluating media quality, and keeping ads away from unsuitable environments, while Nielsen brings audience data and measurement across TV, CTV, digital, social, and mobile. The companies expect the deal to close in the first quarter of 2027.

The combination becomes more significant as AI moves deeper into campaign planning, buying, and optimization. DoubleVerify’s technology includes Verified Streaming TV, which uses AI content classification to help advertisers identify premium environments, and Do Not Air, which helps prevent ads from appearing alongside unsuitable content. Combined with Nielsen’s audience and measurement data, those capabilities could give advertisers another layer to check whether increasingly automated media decisions deliver the audiences, placements, and outcomes they were supposed to.

The catch is that AI-powered verification still depends on access to reliable data and transparent methodologies. Nielsen and DoubleVerify can combine more signals, but neither can independently verify information that Google, Meta, Amazon, and other platforms don’t provide. The deal also puts DoubleVerify, which built its business as an independent verifier, inside a major measurement company. As AI makes more advertising decisions without direct human involvement, advertisers will need greater visibility into both the algorithms that make those decisions and the systems that judge whether they got them right.

Here are this week’s other AI-powered martech releases and news:

August 13, 2026

6sense launched product updates that route revenue data directly into external artificial intelligence software. The updates integrate B2B intent signals, account stages, and buying predictions into agents such as Claude, ChatGPT, and Agentforce.

Acclaro launched Acclaro Augmented Translation, an enterprise localization platform that translates multilingual content. The platform applies machine translation models, artificial intelligence post-editing tools, and predictive quality estimation alongside human linguist reviews.

AdRoll expanded its ad management platform through a ChatGPT advertising pilot. The platform injects sponsored ad placements below generative artificial intelligence chat responses to reach users during product discovery sessions.

Ahrefs launched Letaido, a shared marketing workspace that automates multi-step marketing tasks and competitor tracking. The system uses artificial intelligence agents to perform search engine optimization research, conduct content audits, and track prompts across language models.

BionicVO launched an audio production platform that generates commercial voice recordings. The system applies voice-cloning algorithms to licensed performances by professional human voice actors.

Brightspot launched Esca Automations, a workflow automation engine for content management. The engine applies agentic artificial intelligence to translate text, tag digital assets, and route review cycles across software applications.

Cloudflare released the AEO Visibility Dashboard as part of its Answer Engine Optimization suite to monitor brand citations. The tool uses network-level web-crawling signals to calculate how often artificial intelligence assistants recommend specific businesses in user queries.

Convertr launched Convertr Govern, a software module that enforces compliance standards on incoming B2B lead records. The tool applies customer-defined account-level rules to validate, enrich, and audit contact data entering CRMs and artificial intelligence processing pipelines.

Direct Online Marketing introduced Agentic Engine Optimization services to restructure client web properties. The agency applies technical optimizations, semantic data markup, and structured machine-readable files so artificial intelligence agents can read, evaluate, and execute actions on websites.

Ecer.com updated its B2B trade platform to automate international buyer communications. The platform applies real-time multilingual natural language translation and automated Q&A systems to process inquiries across time zones.

Epoch launched EpochX, an event measurement platform that tracks business pipeline metrics. The platform applies artificial intelligence models to link corporate event participation data directly to CRM revenue outcomes.

Fluency updated its agentic advertising platform to execute search, social, and programmatic ad campaigns across multiple markets. The software applies artificial intelligence agents to generate ad creative, monitor budget pacing, and adjust spend based on user-defined governance rules.

Guideline partnered with the agency Tinuiti to provide market intelligence for media-buying performance analysis. The technology evaluates transaction data to benchmark agency media costs against broader market spend without relying on modeled estimates.

Infometry launched INFOFISCUS Conversa for Retail, a conversational analytics tool that processes retail business data. The tool applies natural language processing to answer plain-text business questions, analyze performance anomalies, and generate operational recommendations.

Marketing Architects partnered with Media Consulting Group to optimize the procurement of television advertising inventory. The firm applies its proprietary artificial intelligence algorithm, Annika, to evaluate supply signals and execute automated television ad buys.

Marketing Evolution launched the Substrate, a marketing performance platform that measures customer acquisition channels. The platform applies data reconstruction algorithms to recreate incomplete user journeys and evaluate ad spend without tracking cookies.

rankingCoach partnered with Extendify to distribute a search engine optimization plugin for WordPress site owners. The software applies artificial intelligence models to generate localized marketing recommendations, content suggestions, and search optimizations.

Ryan Doser released the AI SEO System, an audit product that evaluates website visibility in search engines. The product applies structured instruction files to artificial intelligence agents to audit site readability, indexation status, and source citation rates.

Upwave launched AI Campaign Insights Sessions to deliver real-time ad-measurement insights. The system applies a specialized conversational artificial intelligence agent, Bayes, to answer user queries regarding campaign metrics, methodology, and audience targets.

UserTesting launched Advanced Targeting to streamline participant recruitment for research studies. The platform applies participant-matching algorithms to connect researchers directly with specialized B2B and consumer panels.

Viral Hub Marketing launched Bisket, an operating system for managing influencer advertising campaigns. The software applies matching algorithms to evaluate campaign briefs and identify relevant content creator profiles.

Viral Nation launched AI Discovery, a generative engine optimization service that manages online brand visibility. The service applies social intelligence analysis, prompt mapping, and content structuring to monitor how artificial intelligence platforms cite brands in generated answers.

Wix launched Symphony by Wix, a standalone multi-agent platform for small business operations. The platform applies a central artificial intelligence agent to direct specialized task agents that execute workflows, track business analytics, and flag actions for approval.

Wunderkind integrated its identity resolution technology with Cordial’s cross-channel messaging platform. The solution applies artificial intelligence decisioning to identify anonymous web traffic, evaluate visitor intent, and trigger personalized marketing messages.

Zig.ai introduced Enterprise Forward Deployment, an embedded engineering service that builds unified revenue data layers. The service places technical engineers on-site to organize sales data into a knowledge graph that feeds automated artificial-intelligence revenue agents.

August 6, 2026

Adwerx integrated its automated digital advertising platform with Canva to turn user design files into active ad campaigns across digital channels, social media, and streaming television. Machine learning algorithms automate ad placement, target specific audience segments, and adjust campaign budgets across connected channels.

AI Bulk Listing Generator launched a web platform that generates product listings from uploaded spreadsheets for e-commerce platforms such as Shopify and Amazon. Large language models process structured product data to write titles, descriptions, bullet points, and search engine metadata in bulk.

AI Visibility released a free tracking tool that measures how often AI assistants recommend specific brands in response to user queries. The system prompts major large language models like ChatGPT and Gemini, analyzes brand mentions, identifies cited sources, and audits website accessibility for automated web crawlers.

Bloomberg Vault introduced updated communications surveillance models for risk monitoring and regulatory compliance in financial institutions. Machine learning algorithms process voice recordings, chat messages, and emails to identify potential market manipulation, insider trading, and compliance violations.

Duda expanded its website builder platform with tools for agencies to create websites, Custom Widgets, and web applications through a conversational interface. AI processes natural-language prompts and uploads brief documents to draft site layouts, generate code, and automate search engine optimization settings.

EZ Texting launched Model Context Protocol servers to connect its text messaging platform directly to conversational AI tools such as ChatGPT and Claude. The system processes plain-language user prompts to send text campaigns, fetch performance metrics, and update contact lists without requiring manual dashboard navigation.

Glara integrated its AI search tracking platform with the Centra e-commerce engine to monitor product visibility across multiple currencies and regional storefronts. The software evaluates product recommendations in AI search engines, generates structured content corrections for missing items, and links product views to checkout conversions.

GrayHair Software launched the GH Direct Mail IQ platform to track direct mail campaigns and measure offline advertising revenue alongside digital channels. Machine learning algorithms optimize delivery emails for postal promotions, monitor real-time quick-response code scans, and match transaction records against postal tracking data to evaluate campaign returns.

Grocery TV partnered with location intelligence firm Esri to add behavioral and psychographic audience data to its in-store retail digital display network. Predictive machine learning models analyze store locations alongside consumer datasets to match digital advertisements to specific shopper habits and purchase intentions.

Jellyfish introduced an advertising optimization feature within its Share of Model platform to manage brand visibility inside AI engine outputs. Algorithmic models evaluate brand placement across platforms like ChatGPT, adjust digital ad spend across connected marketing channels, and track changes in brand recommendation frequency.

Markable launched an AI video editor and a three-dimensional product collage generator for content creators on social media channels. Machine learning models edit video background graphics, generate voiceover scripts, modify visual elements, and assemble shoppable product images from raw media files.

Minty launched an application for Shopify merchants that presents targeted cashback offers during online shopping sessions and inside AI chat applications like ChatGPT. GenAI models match purchase intent with merchant promotional offers and track non-converting store traffic to trigger follow-up outreach via text or email.

Mod Op introduced ORION, an internal technology platform that connects agency workflows and client data into custom software systems. The platform deploys specialized software agents to automate creative workflows, monitor brand representation across search algorithms, and build custom applications for enterprise operations.

Monetate acquired Simon AI to connect website personalization tools with unified customer data across digital channels. AI agents analyze real-time inventory updates, weather data, and customer interaction histories to select product recommendations and schedule individual promotional campaigns.

MyAds.Guru launched a Google Business Profile management dashboard that automates local online marketing tasks for small businesses. Natural language processing models generate local updates, draft personalized review replies using company data, answer recurring customer questions, and track local search rankings across geographic grids.

Onclusive released GEO Analytics in the United States to monitor how generative search platforms represent brands to prospective buyers. Machine learning tools evaluate answer summaries from search models, detect shifts in public perception, rank the influence of source citations, and group reference material into distinct media categories.

Pattern expanded its e-commerce advertising platform to run product ad campaigns directly inside ChatGPT. Machine learning algorithms analyze product catalog data and consumer purchase signals across online marketplaces to automate campaign creation and adjust ad budgets across connected digital channels.

Power Digital unveiled a growth marketing framework built around connected software systems called Iris, Omega, and Creative Affinity. Specialized software agents analyze historical transaction records, run campaign optimizations based on performance data, and evaluate creative assets to forecast advertising performance.

SCAM AI launched Halo, an application that detects synthetic media manipulation during live video calls. Neural networks running locally on user devices analyze facial motion, lighting parameters, and audio signals in real time to flag deepfake alterations.

Social Strategy1 and OrchardLink launched Catalyst, an automated sales agent that conducts customer conversations using Rich Communication Services text messaging. Natural language processing models answer product inquiries, show product images inside text threads, qualify prospective buyers, and schedule meetings with sales representatives.

Stensul launched Dynamic Content Assembly to connect personalization logic with enterprise email creation workflows. Machine learning integrations give conversational artificial intelligence tools direct access to approved email components, brand guidelines, and accessibility tests while keeping human review controls intact.

Tellagence launched Tellagence Discover, a contextual intelligence platform that analyzes customer discussions across social media, forums, and reviews. A research-validated artificial intelligence framework evaluates unstructured text data to identify underlying customer motivations, group related conversation topics, and explain shifts in public discourse.

vivenu launched a suite of artificial intelligence features and a specialized assistant for event organizers using its primary ticketing platform. Natural language processing models analyze ticket sales data, create target customer groups, generate email campaign copy, and format executive reports using live database records.

WarmySender integrated Model Context Protocol servers to run sales outreach campaigns across email, LinkedIn, and Instagram through natural language prompts. Software agents query a database of business contacts, execute multichannel messaging sequences, verify recipient email addresses, and adjust sending rates within predefined safety thresholds.

July 30, 2026

Algolia launched Agent Studio to help online store owners create digital shopping assistants. The system uses machine learning models to search store inventories, process customer reviews, and answer buyer questions with verified product information.

CallRail integrated its Voice Assist software with the Clio practice management system. The tool uses natural language processing during phone calls to retrieve contact records automatically and schedule client appointments on shared calendars.

Channel Factory launched AI Slop Detection to classify digital video content across a five-tier quality scale. The software analyzes images, audio tracks, and spoken words to flag automated, low-quality media before advertisers place bid offers.

Directree launched GEO Monitor to measure how software products rank inside conversational search engine answers. The platform sends automated prompts to large language models weekly to record which brands appear in search responses and which web sources the models cite.

Dstillery and Canvas Worldwide created DS-1 to manage live digital ad campaigns. The system applies predictive algorithms to campaign data, continuously adjusting audience targeting during media delivery.

GrowthLoop created Engagement Suite to execute multi-channel marketing actions directly from enterprise data platforms. The application applies artificial intelligence to user behavioral data to build target audiences, generate message content, and trigger promotional campaigns.

Guideline launched its Ad Intelligence MCP Server to connect global advertising spend data to autonomous digital agents. The tool relies on generative models to fetch historical spending metrics and answer user queries about market trends.

Instinctools launched Vibe Code Audit and Cleanup services to refine software programs created with automated coding assistants. Software engineers test the generated source code, resolve errors, and restructure complex programming logic.

Interbrand and Clootrack partnered to launch an operating platform for monitoring brand perception. The tool applies machine learning algorithms to consumer feedback to identify patterns in public opinion and guide executive branding strategy.

Liquid Interactive launched a software application that builds interactive, visual digital experiences. The tool uses image-generation models to transform static photo libraries into movable digital environments.

MarketBridge and Meltwater partnered to combine corporate sales metrics with public web insights. The combined software uses predictive analytics to score business leads and direct sales teams toward high-priority accounts.

Mod Op unveiled ORION as an operational system for managing agency workflows. The platform applies custom-built language models to client data to generate ad copy, predict campaign performance, and audit media visibility.

Nielsen launched Ad Intel AI to consolidate unstructured advertising data across global channels. The product uses machine learning algorithms to process ad content, calculate spending metrics, and standardize competitor performance reports.

OpenSurvey updated DataSpace to automatically conduct digital market research. The platform deploys software agents to design consumer questionnaires, collect response data, and summarize findings into structured reports.

Parsnipp launched Smart LLM Ads to insert promotional material directly into conversational search answers. The advertising engine analyzes user prompts to place paid messaging inside generated text responses.

Pattern expanded its ad-buying network to include paid positions inside conversational search platforms. The engine uses targeting algorithms to place dynamic advertisements next to responses generated by conversational models.

Pepper launched its GEO platform to track corporate mentions within generative search engine results. The software analyzes text responses from online query models to pinpoint missing brand references and benchmark industry presence.

Progress Software introduced built-in AI tools for its web content management platform. The software uses automated agents to translate web text into foreign languages, generate page descriptions, and reformat content for digital publishing.

PropellerAds updated the Niko AI software agent to manage digital advertising campaigns. The program uses machine learning to generate ad assets, run split tests, and reallocate advertising budgets to top-performing placements.

SEO Image launched a website evaluation tool that measures web page compatibility with generative search engines. The application processes website text and site structures to flag technical flaws and score how clearly content communicates topic authority to automated query engines.

Sensor Tower collaborated with Google Ads to transfer social media creative assets into multi-platform ad channels. The system uses machine learning tools to evaluate existing creative performance and adapt visual components for video campaigns.

StackAdapt launched Ivy Studio to serve as a production hub for digital advertising assets. The system applies generative tools to raw text prompts to output image variations, audio voiceovers, and dynamic ad formats.

Targence launched a monitoring service that tracks business profiles generated by search algorithms. The tool uses natural language processing to audit online model outputs and correct inaccurate business descriptions.

Teck NOC launched a monitoring service to track how corporate brands appear in algorithmic search results. The platform uses text parsing to check AI-generated answers, cataloging where brand names appear in synthetic responses.

Text-Based AI Is Just the Start / Liquid Interactive launched Liquid Photos to create visual media interfaces. The program relies on generative image models to convert static picture galleries into interactive 3D assets.

Uniqode launched Una as an interactive management assistant for QR code marketing campaigns. The software processes user prompts to construct campaign landing pages, generate tracking codes, and summarize viewer interaction metrics.

Verve expanded its digital ad platform to deliver interactive ad formats built for mobile devices. The software uses real-time generative models to customize visual ad elements based on user context and location.

July 23, 2026

Adlo launched a self-serve programmatic advertising platform that places digital ads across publisher networks. Adlo Studio applies generative AI to convert single-text briefs into formatted banner, video, and audio ads with matching brand designs.

Altudo launched FastLane, a software delivery system for building and modernizing Sitecore websites. The system deploys specialized AI agents that scan existing websites, identify reusable design patterns, generate base code, and automate content migration.

Brunner acquired AdSkate, an advertising analytics platform, to add predictive creative insights to its marketing suite. Machine learning models evaluate visual elements, text, and audience segments across ad creative to identify specific drivers of ad performance.

Certinia acquired Moonnox to automate administrative workflows for professional services teams. The platform deploys AI agents that process unstructured conversation data from workplace apps, alongside enterprise records, to automatically generate statements of work, proposals, and project plans.

Constant Contact launched its “Great Needs Great” platform update to automate marketing campaigns across email and social media channels. Machine learning models trained on historical campaign data transform single text prompts into tailored email designs, written copy, contact segments, and social media schedules.

CrunchJunkie launched a marketing reporting tool that measures brand presence across conversational search engines and attributes website conversions. Natural language tools monitor how platforms like ChatGPT, Gemini, and Perplexity answer queries about specific brands and connect those interactions to customer conversion data.

CTM launched a native OpenAI Ads integration and an in-platform setup agent named AskCTM. The system attributes phone calls generated by ChatGPT ads to specific campaigns, while the AskCTM conversational agent guides users through software configuration using text prompts.

Decart launched Lucy 2.5, a generative video model available through an application programming interface. The model applies real-time neural processing to insert digital products, modify visual effects, and perform virtual product try-ons on live video streams from text prompts.

DemandScience launched an updated version of Ionic, an intelligence layer designed for business-to-business marketing teams. Machine learning algorithms analyze buyer-intent signals and market activity to score sales opportunities and automate the distribution of target campaigns.

FirstHive launched Eddie, an autonomous decision engine built into its customer data platform. The system uses vertical machine learning models and identity resolution algorithms to analyze unified customer records, determine next marketing actions, and execute campaigns across channels.

FreeCast updated its Zer0Gap CTV advertising platform with audience analysis tools. Predictive AI models process consumer behavioral, household, and demographic data to evaluate advertising opportunities against ideal customer profiles before media placement occurs.

GenOptima launched a Generative Engine Optimization service that manages brand visibility inside artificial intelligence search platforms. The infrastructure deploys specialized software agents to audit brand information, train large language models on corporate data, and track brand citations across conversational search platforms.

GetWhys launched a marketing content validation platform designed for business go-to-market teams. Natural language algorithms analyze draft copy and match text against a database of buyer interviews, providing real-time evidence and validation scores inside existing workflow applications.

Grow Predictably launched an online Generative Engine Optimization audit tool that evaluates webpage readiness for artificial intelligence search engines. Algorithmic analysis measures web page URLs across five structural factors, scoring how effectively platforms like ChatGPT and Perplexity extract and cite content.

Ironmark launched Ignition AI, a distributed marketing platform designed for multi-location enterprises and franchise networks. An embedded conversational AI assistant named Ask Iggy translates raw marketing campaign data into plain-language performance reports and location-specific marketing recommendations.

KIM C&C launched Sentinel Beta, an ecommerce customer support system that pairs automated service tools with human oversight. Generative AI algorithms draft customer inquiry responses, compile interaction summaries, and route complex tickets to human support staff.

Omni Channel Solutions launched OMNI 360, a framework that measures brand discoverability across artificial intelligence search engines. Proprietary evaluation algorithms analyze digital signals to produce a benchmark score reflecting how accurately conversational engines perceive and recommend a brand.

Otter.ai launched Live Assist, a real-time call coaching agent for enterprise users. The software applies natural language processing to listen to live meeting audio, match speech against uploaded sales playbooks, and display private guidance cards with suggested questions and responses during the call.

Reputation Resolutions expanded its online reputation management services to cover conversational search environments. The firm deploys tracking software that scans generative platforms like ChatGPT and Google AI Overviews to identify brand representations and correct inaccurate AI-generated summaries.

Saleoid launched a modular CRM platform designed for small businesses. Conversational machine learning tools transcribe customer communications, highlight priority leads, suggest follow-up schedules, and process natural language text commands for administrative tasks.

Scaffold launched a creative automation platform designed to preserve individual artistic voice during content production. Machine learning models learn a creator’s specific writing or design style to generate preliminary work drafts that mirror the user’s personal stylistic rules.

SeeResponse launched an Answer Engine Optimization service practice to increase corporate visibility inside artificial intelligence search platforms. The agency restructures website data schema and aligns entity references so conversational models accurately cite and recommend client brands in generated answers.

SEO Image launched a website audit tool that measures standard search engine optimization alongside artificial intelligence search visibility. Diagnostic algorithms evaluate on-page text clarity, site architecture, and content authority to score how effectively conversational search engines interpret the website.

Tenon expanded its marketing automation capabilities natively into the ServiceNow platform to unify enterprise customer messaging. The software uses native machine learning models and shared operational data to trigger automated email and SMS campaigns in response to real-time customer service and sales events.

Triggers launched the Brand Instinct Monitor, a brand health measurement platform that tracks subconscious consumer associations. Implicit testing algorithms analyze verbal and visual signals to measure non-conscious brand memory networks and predict consumer purchase choices.

Verve launched Orbit, a publisher growth solution that directs mobile reader traffic to digital media properties. The platform processes on-site search data and large language model signals through machine learning algorithms to identify reader intent and serve targeted content within mobile applications.

VisualAI launched discoverGPT, a product discovery platform for e-commerce merchants and AI shopping agents. The platform applies multimodal machine learning models to power site search through natural language, process visual image queries, clean product catalog data, and render virtual product try-ons.

Watchfire added an artificial intelligence content generator to its Ignite OPx digital signage management platform. Generative image and text models create custom background graphics, promotional visual assets, and display copy directly from plain-language user prompts.

Webflow launched Model Context Protocol server version 2.0 to add governance controls to artificial intelligence website management. The software applies brand voice rules, design system restrictions, and permission boundaries to direct how external conversational AI agents edit, build, and publish website content.

Whop launched Whop CLI, a command-line interface providing access to the company’s full business management API. Natural language translation algorithms convert plain-text commands from users or autonomous software agents into executable code that creates checkout links, manages products, and runs ad campaigns.

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