The latest AI-powered martech news and releases

June 12, 2025

• Ability AI released Ability AI Ads, a web application. This application launches Meta ads for online stores. It pulls data from product URLs and launches ads. The system also optimizes ads.
• AdLift launched Tesseract, an AI-driven platform. Tesseract tracks and amplifies brand presence across LLM powered search platforms. It works with platforms like ChatGPT, Gemini, Google AI Overviews, and Perplexity.
• Adstra made its Conexa Enterprise Identity Platform available in the Databricks Marketplace. This integration gives marketers access to identity and consumer data. It uses Delta Sharing for access.
• AliExpress Business unveiled its Supply Chain Suite. This toolkit supports sourcing content creation and distribution for small and medium-sized enterprises, dropshippers, content creators and group buying organizers. Features include per-piece wholesale pricing, no minimum order quantity requirements and rapid production turnaround.
• Amperity launched Chuck Data, an AI agent for customer data engineering. Chuck Data uses a natural language command interface for customer data tasks. It handles identity resolution via Amperity Stitch, PII tagging, and customer profiling across Unity Catalog. It also supports compliance through PII tagging within Databricks and uses a zero-copy architecture.
• Amplitude debuted Amplitude AI Agents. These agents accomplish specific goals such as improving checkout conversion or increasing feature adoption. An example is the Website Conversion Agent, which monitors performance, analyzes user sessions when conversion drops, and suggests improvements. Another example is the Onboarding Agent, which identifies user hesitation in onboarding and creates in-app guides.
• Basis Technologies announced new capabilities for its advertising automation platform. These include omnichannel reporting, data visualization, paid search activation and task management. Its reporting and insights hub unifies campaign data from various sources and channels. This hub provides cross-channel insights, automated report delivery, real-time dashboards, and customizable reports.
• Dreamhub launched an AI native CRM for B2B SaaS. This CRM uses an AI vertical ontology. It updates itself, executes workflows, and provides predictive AI insights.
• G2 acquired AI capabilities and talent from unSurvey. This addition strengthens G2’s AI capabilities for review collection and custom research. It conducts human-like AI-moderated conversational interviews.
• Hostinger launched Reach, an AI-powered email marketing tool. Hostinger Reach creates newsletter templates. Users describe the email’s purpose and the tool crafts a professional mobile mobile-friendly and accessible template.
• Infobip announced its Conversational Experience Orchestration Platform (CXOP). CXOP uses intelligent AI agents to manage customer journeys across channels like WhatsApp RCS and web chat.
• Insight7 launched its Call Evaluation platform. This platform analyzes video and audio calls at scale. It transcribes, analyzes and surfaces insights, performance metrics and coaching opportunities from conversations.
• Jasper launched Jasper Agents and Jasper Canvas. Jasper Agents are AI operators that execute marketing workflows such as optimization, personalization and research. Jasper Canvas is a workspace for marketing teams to plan, create and manage campaigns.
• Knotch launched AgentC, a managed AI service for marketers. Marketers upload data and outline objectives. AgentC pulls signals, reasons across them and delivers execution ready outputs. Its use cases include optimizing user experience, user interface and creative for discoverability.
• Level AI launched Naviant, an AI virtual agent. Naviant takes actions like modifying orders, updating CRM records and resolving tickets. It understands tone, sentiment and context in real time. It also reviews virtual agent interactions to identify quality insights and coaching opportunities.
• Lucidworks launched AI App Studio within its SaaS Platform. AI App Studio enables businesses to create AI powered customer experiences without writing code. Pre-built AI agents include interactive Q&A, generating dynamic question and answer pairings for products. Other agents create conversational chatboxes, provide generative answers, summarize product reviews, offer recommendations and summarize specifications.
• MadTech launched MadConnect for Agentic Marketing and Advertising. This infrastructure layer supports AI agents operating across platforms. It transforms large language models into intelligent agents that execute marketing tasks, sync audiences, optimize media spend and generate insights.
• Madison Logic announced an expanded Gong integration and Buying Group Identification and Engagement Reporting. The Gong integration features ML SmartReach, which transforms engagement signals into generative AI-powered outreach content for sales teams. The reporting feature tracks and reports on decision-maker engagement across buying committees.
• Marchex’s Marketing Edge is available on the Microsoft Azure Marketplace and AppSource. Marketing Edge provides call tracking attribution and AI conversational analytics. It helps marketers prove return on marketing investment, maximize advertising spend and grow revenue.
• Marketeam.ai unveiled Daniel, a new component of its agentic Integrated Marketing Environment (IME). Daniel uses proprietary language models and pre-trained autonomous AI agents. Daniel plugs into brand channels, tech stacks and human teams. It fetches live performance signals, competitor moves and market shifts to boost conversions and reduce customer acquisition costs.
• Mercury Analytics launched Qual at Scale, a research solution. This solution combines the speed and scale of large audience surveys with the depth of one-on-one interviews. It uses MercuryIQ, an adaptive AI engine that engages participants within a survey. The AI probes deeper with follow-up questions when answers are vague, incomplete or off topic.
• MiQ launched MiQ Sigma, an AI-powered advertising technology. MiQ Sigma unites over 300 data feeds, spanning 700 trillion consumer signals across TV, web and in-store purchases. AI is used across the platform to improve planning, audience development and activation.
• Neurons launched Brand Kit, a feature for marketers. Brand Kit provides AI-powered creative improvement recommendations that follow brand guidelines. Users add brand guidelines to the platform and recommendations follow those rules. 
• Salsify announced FeedbackIQ, an AI-powered capability for its Global Data Synchronization Network (GDSN) product. FeedbackIQ interprets GDSN Confirmation of Information Consistency (CIC) feedback messages. It helps users pinpoint specific attributes needing attention.
• Stensul announced Stensul Email Generator, an enhancement to Stensul AI. Stensul Email Generator automatically assembles an entire email, including content within an approved layout and design, from a campaign brief.
• Taboola announced DeeperDive, a Gen AI answer engine. DeeperDive lives directly on publisher websites and uses their content. It connects readers with trusted sources to explore topics within publisher sites.
• Thunai.ai launched an Agentic AI Orchestration platform. This platform builds and deploys agents to automate workflows, increase engagement and improve operational efficiency. Thunai.ai’s AI Customer Support Agents offer 24/7 availability and instant responses. They also route inquiries to human agents, score calls, troubleshoot with screenshare, assist human agents and automate email inboxes.
• Treasure Data announced five new AI Suites. The Personalization AI Suite delivers real-time digital experiences by combining AI Signals with contextual data. The Engagement AI Suite orchestrates customer interactions across channels. The Creative AI Suite generates brand-compliant content. The Service AI Suite delivers personalized service experiences. The Paid Media AI Suite maximizes return on ad spend with AI-powered ad targeting, budget optimization and performance insights.
• Xnurta announced the Xnurta AI Reporting Agent. This agent reduces report generation time. It analyzes Amazon Sponsored Ads retail metrics and digital shelf data for insights. It generates reports in Word, PDF and PowerPoint formats. It also provides a thinking process behind AI-generated reports.

June 5, 2025

•  CallMiner acquired VOCALLS, a platform that uses AI to manage voice, chat, messaging, and email interactions. CallMiner will combine this with its analytics tools to expand its automation and virtual agent capabilities.
  
•  Uniphore launched a set of AI agents inside its customer data platform. One agent lets users search across platform elements using natural language. Another creates audience segments from plain language prompts. A third answers user questions by pulling from product documentation.
  
•  Bolt Insight added features to its BoltChatAI tool. One feature, Dynamic Personas, processes different research formats to create detailed audience profiles. Another, Meta-Analysis, lets users select previous data sources, ask questions, and receive summaries, charts, or key themes based on a scan of all chosen material.
  
•  Snowplow released Snowplow Signals, a real-time system for customer data processing. It includes a data store for user profiles, populated by a streaming engine for live events and a batch engine for historical data. It also includes a system for triggering real-time actions based on behavior and developer tools like SDKs and templates to build and deploy these features faster.
  
• Conductor released a toolset called Conductor AI. It tracks a brand’s visibility on AI-driven search engines and compares content authority across topics. It generates content based on current trends and predicts content performance. It links related pages automatically and monitors when and how AI tools engage with content.
  
• HeyGen introduced a video editor called AI Studio. It includes voice direction tools that use language prompts to adjust tone and timing. A voice mirroring tool lets users upload a voice recording, which is then replicated by an avatar. Gesture controls link specific words to movements, whether the avatar is AI-generated or based on real footage.
  
• Innervate updated its content platform for social media and closed ad platforms. It includes automation tools for media planning, campaign setup, and audience management. A scheduler automates campaign launches. Design tools produce compliant content at scale by drawing from connected images and product databases. AI agents generate and adjust media, build dynamic ads, and run experiments that adjust content based on user behavior. All results are stored in a visual dashboard.
  
• AdDaptive expanded its advertising platform with several AI-driven modules. A data onboarding tool combines CRM and behavioral data to create audience profiles. A targeting tool prioritizes accounts based on buying potential. A messaging tool sends customized sequences and moves users between audience groups based on rules. An analytics tool tracks performance, integrates external data and updates reporting dashboards in real time.
  
•  Direct Agents introduced Kanopy AI, a platform for managing marketing data. It standardizes metrics and ensures data quality. It connects to major advertising platforms to provide a single view of performance. It uses AI models to answer questions, find trends, and assist decision-making.
  
• Comscore added a new dataset to its reporting tools. It includes usage metrics for 117 AI tools across nine categories, covering desktop and mobile devices.
  
• Iterable introduced a new feature that explains audience segments built into its platform. Marketers can view summaries of how segments were defined and which data was used. The platform checks for logic errors and provides an interface that doesn’t require coding skills.
  
• Gainsight released a product called Atlas that includes AI agents for customer management. One agent analyzes communication and usage data to detect sentiment and risk. Another agent targets customer renewals with automated outreach based on common strategies customer success teams use.
• Algonomy released three tools for retail. Ensemble AI builds complete outfit recommendations using shopper behavior and trends. Social Proof Messaging adds real-time prompts like low stock alerts or popularity tags to influence decisions. Active Content creates personalized marketing content by combining data from different sources and adjusting messages at the time of opening.

May 29, 2025

• Nexxen added generative AI to its Data Platform, including a UI assistant in its Nexxen Discovery insights tool. This update supports users in converting consumer data into audience profiles and campaign planning through automated analysis and interface guidance.
  
• Discuss released Discuss Now, an AI-driven interview tool that manages to collect customer feedback. It includes agents for audience identification, real-time interview execution via audio or video, and summarizing results by extracting key themes and connecting findings to research goals.
  
• CallRail integrated with RingCentral to expand its communication tracking capabilities. The update links marketing attribution data with real-time call context. It aggregates inbound and outbound call information in a single timeline, enabling users to trace lead sources and evaluate campaign impact across channels.
  
• Conforma made its AI content creation platform publicly available, with updates including a mobile-friendly toolbar, faster multimedia output, and an expanded voiceover library with previews. Users can also define brand elements more precisely and manage onboarding and subscriptions with fewer steps.
  
• Read AI launched Sales AGI, which analyzes CRM data from HubSpot and Salesforce to recommend sales actions. The update includes a refreshed HubSpot app with video recordings and integrated search, expanded CRM search functionality, and access to new AI models without additional charges.
  
• Channel Factory introduced Channel Factory Intelligence, which includes the Media Intelligence Hub and a chatbot assistant. These tools centralize campaign performance data, organize cross-platform metrics, and provide automated data analysis to simplify reporting and planning.
  
• Framer released a group of AI-powered design tools for building websites. These include a prompt-based layout generator, an AI coding assistant that builds components based on site style, a vector graphics tool with animation features, and analytics to measure site performance and test content.
  
• Jabra introduced Engage AI Complete, an upgraded version of its call center software. The new version adds transcription, real-time coaching, sentiment analysis, and call summaries to improve call analysis and assist agent interactions during customer conversations.
  
• Topsort launched three products focused on retail media. Toppie is an ad exchange for sponsored listings. Top Optimizer supports testing ad performance using AI, and In-Store Journey brings physical store data into digital retail media systems for unified planning.
  
• Metricool integrated with Adobe Express, enabling users to shift from content creation to performance analysis. The connection supports cross-platform reporting and provides dashboards showing content metrics, including engagement rates and posting trends.
  
• Persado released Marketing Compliance AI, a multi-agent system that evaluates marketing messages for financial institutions. The platform analyzes regulatory compliance, content performance, and brand alignment, drawing from regulations and prior outcomes to inform future messaging.
  
• Quartile introduced the Pro Suite for Amazon advertisers. It integrates Amazon Marketing Cloud audience targeting, real-time market tracking, and a conversational assistant into one system to support more precise campaign management.
  
• Quantified updated its AI sales simulation platform with Conversation Engine 3.0. The new version features quicker deployment, more responsive dialogue, lower latency, and a wider range of emotional expressions in simulated interactions.
  
• Pairzon launched a retail media solution that uses in-store and online transaction data to create predictive audience segments. These segments are activated across digital platforms while following data privacy rules.
  
• Similarweb released AI Agents for marketing and sales use. These agents support SEO strategy development, track keyword trends, prepare sales meeting briefs using live data, and write outreach messages based on real-time insights and customer profiles.
  
• IgniteTech acquired Khoros and is incorporating AI features across the platform. New capabilities include real-time, multi-language customer replies, AI systems to keep community content visible in search, brand monitoring tools, and AI-generated community engagement and sentiment reports.
  
• mxHERO released Mail2Cloud Advanced in North America and EMEA. The platform captures and organizes email data for access via APIs and language models, enabling structured retrieval and integration into AI workflows across the organization.
  
• Cision added new AI features to its CisionOne platform. Updates include a chat assistant for coverage review, keyword-driven search, summary generation, real-time risk scoring for media mentions, and tools for personalized pitch creation based on timing and performance data.
  
• ActiveCampaign introduced Active Intelligence, an AI-driven user interface that automates campaign creation and adapts performance-based strategies. The platform enables marketers to define objectives and generate multi-channel campaigns through AI orchestration.
  
• Rhetorik launched AI Skill Targeting, which builds B2B marketing audiences based on detailed skill-level data rather than job titles. This feature ranks potential buyers and decision-makers based on product relevance and use case compatibility.
  
• TapClicks introduced AI Operator Agents to its automation platform. These no-code agents can generate marketing formulas, clean data, standardize entries, and create performance metrics through simple text prompts. They are available immediately for users without added configuration.

May 22, 2025

• Prodege integrated its Conversational AI into Pollfish, a research management platform. This addition to Pollfish AI Studio provides real-time qualitative research capabilities, allowing users to conduct simultaneous conversations with individuals. This system is designed to provide timely insights.
  
• Invisible Universe launched Invisible Studio, an AI-powered content creation engine for short-form video. The system integrates AI tools for image, voice, and video into a modular system. It enables content creation from concept to publish-ready material by incorporating current AI developments.
  
• OpenX Technologies released Results by OpenX, a suite of AI capabilities. This system uses deep neural networks to identify inventory for advertiser goals.
  
• GRIN launched Gia, an AI solution for creator marketers. Gia is part of the GRIN platform and uses historical data to enhance the creator marketing workflow.
  
• Comcast Advertising introduced an AI creative platform for building TV advertisements. This platform, developed with Waymark, enables the creation of video content for television.
  
• Birdeye launched Brand AI and Industry AI, components of its BirdAI architecture. These custom large language models train AI agents on brand tone, workflows, and internal data for Brand AI. Industry AI incorporates data from businesses and users to provide industry-specific responses.
  
• Strategus launched its Social Signal CTV Targeting solution, in partnership with consumr.ai, using GenAI. This offering processes real-time social signals from platforms such as Meta, Snap, Reddit, TikTok, and X to inform Connected TV campaign planning and activation.
  
• Airtory launched AdCTV, a Connected TV Ad Builder. This platform assists advertisers in creating rich media CTV and display advertisements. It provides features and an interface for creating CTV creatives.
  
• Presearch launched its Presearch Advertiser Dashboard. This dashboard allows advertisers to obtain metrics for user search behavior through Presearch Takeover Advertising (PTA) without tracking users. It provides individualized dashboards for PTA campaigns, displaying metrics such as impressions, clicks, and CTRs.
  
• RegEd released Version 3.0 of its proprietary AI model for its Advertising Review solution. This version detects problematic content. It allows firms to adjust sensitivity thresholds to align with internal standards and review preferences. The AI provides identification of content issues.
  
• Wix.com launched Wixel, an AI-powered visual design platform. This standalone platform assists in visual design, producing results from user input.
  
• Reputation introduced an evolution of its platform, incorporating AI capabilities. This system provides consumer sentiment insights from various channels.
  
• Revenue Analytics launched Aida, an AI Deal Advisor for media companies. Aida customizes pricing for deals using real-time trends and historical data. It provides insights for negotiations, access to data points such as AURs, pacing, and sellout rates, and monitors deal health. It also answers deal-specific pricing questions.
  
• Press Ganey Forsta announced its acquisition of InMoment. The combined capabilities of the two companies aim to provide experience technology, connecting employee, customer, and operational data.
  
• Corsearch launched Corsearch Zeal 2.0, an AI-native platform for combating counterfeiting and online brand abuse. Features include The Cleanliness Score, a real-time metric measuring a brand’s health across online channels. It also incorporates deep semantic detection and comprehensive AI search, using AI trained on cross-brand datasets to identify disguised infringements through image recognition and AI-driven index search.
  
• Qualified unveiled Spotlight, an observation layer for agentic marketing, for its AI SDR Agent, Piper. Spotlight provides a contextual view of Piper’s operations, showing how it processes lead and account information, monitors buyer behavior, and operates within defined goals and guardrails for generating pipeline.
  
• Primetag launched Universe, an AI-powered conversational assistant for influencer marketing professionals. Universe provides information, generates analyses and reports, and assists with tasks such as influencer matching, campaign reporting, identifying brand reputation issues, competitive intelligence, and emerging trend identification.
  
• Celebrus announced the latest version of its platform, which captures customer journeys across channels and provides insights while maintaining compliance. New capabilities include automated mobile data capture for iOS and Android apps, support for H2O users with real-time predictive modeling, and self-service analytics powered by Metabase.
  |
• Docket announced its AI Seller agent, a multi-modal agent for product information, technical support, and solution discovery. This conversational agent allows website visitors to explore products, access technical details, view content, and understand how solutions meet their needs.
  
• Clinch announced an integration of LinkedIn’s Marketing API. This integration within Flight Control, Clinch’s AI-powered omnichannel advertising platform, enables advertisers to author and preview LinkedIn ads, sync campaigns, and access cross-channel insights.
  
• Braze announced expanded personalization features. Canvas Context enables the creation of dynamic variables for communications. RCS enhances SMS with visuals and interactivity in Apple and Google Messages. Banners deliver app and web experiences that refresh each session to prioritize messages and promote offers.
  
• Innovative Solutions announced Darcy, an initiative using its B2B sales AI technology, and the general availability of DarcyIQ. DarcyIQ is an AI revenue acceleration platform for B2B services companies. It automates research, collects requirements, integrates with virtual meeting and CRM platforms, generates presentations, and coaches sales representatives during calls.
  
• Transmission unveiled a dynamic content engine, part of its Propulsion Operating System. This content engine, using human insights and AI, focuses on mid-funnel personalized content strategy and creation for B2B buyers. Core capabilities include AI-powered content auditing, automated generation of persona-based content strategies, LLM-optimized content creation for visibility within AI platforms, and LLM analytics to measure brand performance against competitors.
  
• Antavo launched two new products: a Promotion Engine and an AI-powered Optimizer. The Promotion Engine supports promotional campaigns. The Optimizer measures, analyzes, and optimizes loyalty programs.

May 15, 2025

• Skai released Celeste AI, a generative AI agent built for commerce marketers, and tools that integrate retail and media functions. The Strategic Digital Shelf feature provides real-time data on product availability, search rankings, reviews, and competitor activity. Retail Insights connects media performance with retail metrics such as inventory levels, traffic and repeat purchases. Content Optimization uses AI to identify gaps, suggest keywords, and automate listing updates. Retail Operations applies automation and ticketing to detect and correct catalog issues. Revenue Recovery identifies lost revenue from chargebacks and invoice errors and supports recovery across retail channels.
  
• Revenue Analytics introduced Aida, an AI-based tool for pricing and closing advertising deals. Aida uses historical data and current market trends to recommend customized pricing strategies. It provides sales teams with predictive insights during negotiations and displays real-time data such as average unit rates, pacing, sellout rates and pricing models. The tool includes a visual scoring system to assess deal status and compliance. Users can ask pricing-related questions and receive data-based answers from the assistant.
  
• Corsearch released Zeal 2.0, a platform designed to address online brand abuse and counterfeiting. The system shifts focus from takedown quantity to measuring outcomes related to brand protection. Zeal 2.0 provides brands with visibility into the health of their online channels and includes tools to identify and address threats across platforms. The platform applies AI to detect risks and execute real-time mitigation strategies.
  
• Group RFZ introduced Content Lens, a tool that measures the performance of individual influencer posts within a campaign. It isolates the contribution of each creator and piece of content, providing data that can be used to assess campaign effectiveness and understand audience response.
  
• StarCompliance released an AI-Assisted Marketing Compliance Review system designed to identify regulatory risks in marketing materials. It scans promotional content for compliance issues, suggests disclosures from a predefined library, supports multiple file formats, routes submissions based on regulatory needs, enables in-platform collaboration and maintains an auditable record of revisions.
  
• Endlss launched Endlss Copilot, a platform for managing influencer marketing workflows. To reduce manual coordination, it supports the full campaign process, including influencer discovery, outreach, product fulfillment, tracking and reporting.
  
• Demandbase introduced Agentbase, a suite of AI agents developed with AWS to streamline go-to-market operations. Initial tools include a Filter Agent and an Action Agent, translating data and workflows into user-facing interfaces for faster decision-making.
  
• Perion Network acquired Greenbids, an AI platform that builds custom optimization algorithms for advertising campaigns. It works across platforms such as YouTube, Facebook, Instagram and major demand-side platforms, including Google DV360 and The Trade Desk.
  
• Captiv8 partnered with Perplexity to integrate AI features into its influencer marketing platform. The updates include creator vetting through data analysis, natural language queries for campaign insights, and content risk assessments based on live web data.
  
• Siteimprove released the SEO Intelligence Suite, a unified platform for enterprise SEO. It includes modules for technical SEO auditing, keyword performance monitoring, AI-generated content briefs, and integrated insights across organic and paid search strategies.
  
• FOX Advertising launched OneFOX, a media platform powered by AdRise. It uses AI to analyze behavioral, contextual, and campaign data to tailor ad placements and reporting.
  
• Upscale AI introduced Upscale Studio, a tool for ecommerce brands to produce streaming-ready video ads from existing assets. It supports campaign launches through real-time bidding across connected TV platforms and includes performance tracking and optimization tools.
  
• Optimove introduced Optimove Engage, a platform that uses AI to generate, manage, and adjust marketing content across multiple channels. It includes message analysis tools, content creation capabilities aligned with brand requirements and a centralized interface for content delivery.
  
• 10Web launched the AI Website Builder API, which enables developers to create hosted WordPress websites through text-based prompts. It produces sites that are fully customizable and hosted on WordPress infrastructure.
  
• Freepik released Freepik Enterprise, a subscription service for businesses that allows them to access its AI tools for creating and editing images, videos and other media. It provides unlimited access across large teams and centralized controls for asset and account management.
  
• CallRail introduced new messaging and mobile features to improve response times and lead engagement, including click-to-text functionality, mobile dashboards for call analytics, AI-generated call summaries and follow-up texts based on prior interactions.
  
• VelocityEngine launched a go-to-market platform that converts internal company information into structured campaign strategies. It ingests data such as marketing documents and sales materials, then generates personas, messaging and content briefs to support campaign execution.
  
• Gong partnered with Microsoft to integrate its revenue intelligence platform with Microsoft 365 applications. The integration brings Gong’s customer interaction data into tools like Teams and Outlook and supports the creation of AI agents that automate workflows using Gong data.
  
• Zoho expanded its customer experience platform with new AI functions powered by its engine, Zia. Features include text-based report and workflow creation, no-code customization tools and image-to-design capabilities, all managed through an agent-based system.
  
• Jasper launched Audiences, an expansion of its AI layer Jasper IQ. Combined with brand voice features, Audiences organizes messaging for different customer segments and supports campaign creation across enterprise-scale operations.
  
• Infobip expanded its integration with Oracle, allowing access to its communication services through Oracle Integration. This makes it possible to incorporate omnichannel messaging into existing Oracle-based workflows.
  
• Data Axle released ProfileFuse, a dataset linking business and consumer profiles. It provides multiple activation options and aims to extend customer reach by combining previously separate data sources.
  
• Pega introduced Predictable AI Agents, a suite of tools for managing AI across enterprise workflows. The agents include modules for workflow design, customer interaction, automation, data analysis, and task support. Each module is designed to operate under defined governance parameters through the Pega Blueprint framework.
  
• Sooth launched Eli, an AI system that analyzes emotional and behavioral data. It models decision triggers using a dataset spanning 300 million individuals and delivers evaluations of content, audience segments, and media strategies based on predictive models.
  
• Aarki introduced Encore, a machine learning platform focused on mobile marketing. It builds audience segments using various data sources, supports campaign strategies for user acquisition and retention, updates models in real time, and includes features compatible with SKAN 4.
  
• Lightricks released the LTXV-13B video generation model. This AI tool produces high-fidelity video prototypes at scale, designed for marketers and creatives to iterate on visual content without requiring advanced computing hardware.

May 8, 2025

• Optimizely released an updated version of Opal. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. The platform also includes specialized agents for marketing tasks and agent workflows that coordinate multiple agents either in sequence or concurrently.
• PubMatic launched an updated buyer platform powered by generative AI. The platform streamlines the media buying process through audience and inventory discovery, forecasting, curation, activation and performance optimization. It integrates direct SSP access with AI-based buying tools, providing buyers with detailed visibility into supply paths.
• BlueConic introduced two new generative AI features to its customer data platform. These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making.
• StackAdapt released new email marketing and Data Hub solutions in its advertising platform. Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow.
• Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. The tool blends manual configuration with automated ranking and does not require developer support.
  
• Anura Solutions and InsurAds have partnered to integrate Anura’s fraud detection tools into InsurAds’ ad insurance offering. Advertisers will receive additional safeguards alongside InsurAds’ Marketing Assurance Warrant, which ensures ads reach real users in brand-safe environments.
  
• MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses. The platform includes an AI agent that monitors market trends, competitor activity and customer behavior, delivering monthly reports with proprietary indices covering demand, labor costs and raw materials.
• BuyerTwin introduced a platform that creates AI-based simulations of target buyer personas. These interactive “twins” provide real-time feedback on messaging, website usability and product positioning, helping teams evaluate their strategies as if speaking to their intended audience.
  
• BrandRank.AI launched a platform for monitoring brand presence across AI search engines and language models. It evaluates visibility, identifies content risks and suggests improvements. Features include composite scoring, visibility benchmarking and forthcoming vulnerability metrics.
  
• Eventdex unveiled an AI assistant built into its event management app. The assistant provides voice and chat-based support to event attendees by answering questions about schedules, sessions, booth locations and venue navigation.
  
• MessageGears announced updates to its marketing platform, adding capabilities for segmentation, workflow design and data security. New features include quicker audience segmentation, campaign component previews, version control for dynamic content and restricted data preview access for enhanced control.
  
• Textellent introduced a two-way integration with ActiveCampaign. The feature enables automatic contact synchronization between platforms and logs all SMS activity from Textellent as notes within ActiveCampaign.
  
• Omneky launched Campaign Launcher, a tool that lets marketers create and deploy ads across platforms like Meta, Google and TikTok directly from the Omneky dashboard. Features include AI-generated campaign setup, collaborative creative review and single-dashboard omnichannel deployment.
  
• EmailAnalytics released a Sentiment Analysis feature that evaluates the emotional tone of email communications. The tool scores both incoming and outgoing messages, offering insights into customer sentiment and team communication patterns.
  
• CallMiner updated its AI Assist platform, expanding its agentic AI framework. New Research agents use natural language queries entered through a simplified interface to conduct analysis and return findings from customer interaction data. A Review function lets users select specific interactions for deeper evaluation within the platform. Supervisor agents coordinate tasks among other agents, perform data analysis based on previous interactions, generate reports, and highlight trends or potential risks identified in customer conversations.
  
• Captiv8 partnered with Perplexity to integrate AI-driven features into its influencer marketing platform. The integration uses Perplexity’s Sonar models to support campaign planning, execution, and reporting. These AI tools are embedded within Captiv8’s interface and are designed to automate research and analysis tasks throughout campaign workflows.
  
• Talkdesk launched Talkdesk Express, a customer service solution designed for small businesses. Features include a natural language routing tool that interprets customer queries and prioritizes them for routing (Navigator), a real-time assistant that supplies agents with relevant information and handles post-call summaries (Copilot), a self-service option for handling routine inquiries outside business hours (After Hours and Autopilot), and a voice biometric system that automates caller authentication (Identity).
  
• Meltwater released new AI-driven features, including Mira, a chat-based assistant that performs media monitoring and analysis tasks. Mira interacts through a conversational interface and can handle functions such as compiling news briefings, tracking brand mentions, and monitoring competitor activity. These features aim to simplify repetitive tasks by combining general-purpose AI with domain-specific data.