The latest AI-powered martech news and releases

An AI just topped Billboard’s Country chart—a win for marketers chasing mass-produced “authenticity,” and a loss for anyone still rooting for art.

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An AI “artist” has the #1 song on Billboard’s Country Digital Song Sales chart this week. That is a good sign for marketers who want mass-produced authenticity, and a bad one for those of us who value art.

“Breaking Rust, an AI-powered country act, debuted at No. 9 on the Emerging Artists chart (dated Nov. 1),” the music publication Billboard said in a story about AI artists last week. “The project, credited to songwriter Aubierre Rivaldo Taylor, has generated 1.6 million official U.S. streams.” 

The AI may not stop there. As The Register pointed out, “It’s not clear whether [Taylor] is even a real person.” 

FYI: Breaking Rust’s songs are indistinguishable, having a uniform tempo and near-identical instrumentation. They are an AI-generated composite trained on bro-country tropes, music mathematically reduced to the lowest common denominator. 

Contemporary country is, sadly, the perfect genre for this. Once the home of rebels and risk-takers like Willie Nelson, Waylon Jennings, Loretta Lynn, Dolly Parton and Johnny Cash, it is now mostly corporate-approved rowdiness periodically interrupted by greats like Miranda Lambert, Chris Stapleton and Sturgill Simpson. (Editor’s note: Con’s dogs are named Willie and Waylon. He’s taking this personally.)

So, marketers take heart, audience-connecting authenticity is just a prompt away. Yee haw.

Here’s a roundup of the latest AI releases for marketing teams large and small.

November 13, 2025

AB Tasty announced the launch of One Platform, a unified solution for client‑side and server‑side experimentation unifying digital, e‑commerce and product teams.

Amplitude unveiled AI Feedback, a capability that analyzes open‑text responses and provides summaries and sentiment data for product teams to prioritize decisions.

Catsy announced the launch of its AI‑powered PIM software featuring a real‑time content generation engine that converts raw product data into full descriptions in seconds.

Consensus announced the launch of AI Video Content, in partnership with Trupeer, which turns basic screen recordings into full‑feature demo videos and guides.

DIRECTV Advertising released DIRECTV Elect, an AI‑powered digital platform built for connected TV political advertising that uses large signal sets to analyze voter sentiment, media behavior and targeting at scale.

Ecer.com announced a new AI strategy as part of its global B2B trade platform, positioning itself as a full‑link mobile ecosystem for international commerce.

FlexClip debuted a suite of AI video editing features, including script‑to‑video generation, voice cloning, and AI avatars, designed to reduce production time.

Innovid launched a suite of AI agents and the Innovid OrchestratorTM, a system that links creative, delivery, measurement and optimization workflows into one architecture.

Jambalaya Marketing announced the launch of its AI Search Optimization (AISO) program designed to position businesses for the era of AI‑driven search platforms.

MarketFully announced the consolidation of its agency brands and the launch of MarketFully.AI, a multilingual content marketing platform for global brands.

MikMak announced new MCP‑powered and AI‑driven innovations to its MikMak 3.0 platform, including conversational insights, commerce bundles, and Creative MAX templates.

Nextdoor introduced AI‑driven ad performance optimization features and new video ad formats within its ad manager, targeting hyperlocal audiences.

Nimble announced the addition of AI email marketing features to its CRM platform, enabling small‑business teams to run campaigns in one system.

Plexus announced the launch of Marketing Wizard, an AI‑powered compliance platform for marketing and legal teams to review content against regulations and internal policies.

PharosIQ introduced the AtlasIQ Intelligence Engine, an AI‑driven platform built to accelerate B2B market engagement using real‑time behavioral data.

Provenonce announced the commercial launch of its AI‑native go‑to‑market platform with semi‑sentient agent‑based architecture for enterprise GTM execution.

Quiq advanced its contact‑center quality‑management solution with a new “Conversation Analyst” agentic AI tool that reviews human and AI agent interactions across voice, chat, SMS and other channels.

Resonance announced the launch of GEO Search, a free tool that provides B2B brands insight into how generative AI models perceive them during buyer research and selection.

Shippeo announced the launch of Shippeo AI, an intelligent layer embedded across its visibility platform that transforms supply‑chain data into real‑time action.

Sitecore announced the launch of SitecoreAI, an AI‑first digital experience platform built to unify content, data and personalization across channels.

Supermetrics announced the launch of Supermetrics AI, a suite of AI‑enabled capabilities embedded within its marketing intelligence platform.

Syndigo announced the launch of the OpenAI Connect and GEO offerings, enabling brands and retailers to publish product data to generative AI platforms and match agentic commerce protocols.

November 6, 2025

firmly launched its Buy Now platform, a unified technology stack that standardizes fragmented commerce protocols and  serves as the trust layer for the emerging agentic commerce ecosystem.

Goldcast launched its Agentic Video Editor, which automatically edits video content, including zooms, scene changes, B-roll, dynamic captions and background music, turning recordings like webinars, interviews and product demos into on-brand video.

Iridio announced new products that use automation and data analytics to fix specific, disconnected workflows in marketing and advertising, including Content Automation, Data-Driven Targeting, Integrated Media Delivery, and Social Marketing.

Jasper announced Jasper Grid, an operating system that gives marketing teams a framework to orchestrate campaigns, automate workflows and maintain brand integrity across every channel, audience and region. 

Jellyfish launched Agent Shopper, a product built to help advertisers understand and optimize for AI-driven shopping behavior. It allows brands to analyze how AI agents research, compare and recommend products, providing insights that guide marketing, content and retail strategy for both human and AI-mediated customers.

Reevo announced its AI-native platform that brings together every GTM motion – from prospect to happy customer – into one operating system that streamlines operations, boosts productivity and helps B2B teams work across every stage of the customer journey without integrations or third-party data feeds.

Supermetrics launched Supermetrics AI, which includes Supermetrics Agents and AI integrations, bringing automation and intelligence directly into marketers’ daily workflows. 

Typeform launched AI-powered workflows that unite form creation, automation and analytics in a single system. It includes Typeform AI, which creates high-performing forms and workflows from a simple chat prompt. 

October 30, 2025

AiOpti launched an AI-powered attribution and measurement solution that connects data, media, and measurement in one unified system.

Aisepedia announced the release of Product Marketing Environment, a platform for B2B teams that unifies research, segmentation, positioning and messaging.

Averi launched Averi Workspace, an AI marketing workspace that consolidates planning, content creation and team workflows into one system.

Confluent released Confluent Intelligence, a product aimed at addressing the “AI context gap.”

Dialpad released its Agentic AI Platform, enabling businesses to build autonomous voice- and text-based agents that understand complex tasks and execute them across systems.

Direct Agents announced the launch of Kanopy AI, a marketing intelligence platform that provides real-time insights from cross-channel data via a natural-language interface.

Grammarly announced a rebrand to Superhuman and introduced the Superhuman Suite, which includes Grammarly, Coda, Superhuman Mail and a new assistant called Superhuman Go.

Lorikeet introduced its Team of Agents platform, which enables multiple AI agents working together (including voice integration) to resolve complex customer issues across channels.

Marketeam.ai announced the development of Markethinking, a reasoning model engineered for autonomous marketing intelligence.

Marketer.co launched agentic AI workflow and business automation services designed to streamline operations, content creation, lead nurturing and overall marketing work.

Semrush (parent company of MarTech publisher Third Door Media) launched Semrush One, a single offering to help brands measure and grow performance across search platforms from Google to ChatGPT, Gemini, Perplexity and other major LLMs.

TapClicks introduced its next-generation AI Agents, embedded assistants within the platform that generate contextual summaries, detect anomalies and forecast campaign performance.

Triton Digital launched AdBuilder AI, a self-service tool for buying audio advertising.

Tealium added AI features for real-time customer engagement by launching Behavioral Insights Agent (alongside features like Attribute Search, AI Documentation and governance controls) within its CDP.

Treasure Data announced AI Suites (including Personalization AI Suite, Engagement AI Suite, Creative AI Suite, Service AI Suite and Paid Media AI Suite) built on its AI Agent Foundry and Diamond Record within its Intelligent CDP.

ZVOX rolled out AI Voice Agents, industry-specific agents capable of holding natural, contextual dialogues for sectors like insurance, banking and warranties.

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About the author

Constantine von Hoffman
Staff
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.