The latest AI-powered martech news and releases

Too many marketers treat AI like a vending machine. Enter a prompt, get a finished blog post, campaign strategy, or email sequence. Then comes the disappointment when the output feels generic, flat, or disconnected.

In a recent essay for “The Wall Street Journal,” tech columnist Christopher Mims reported on an experiment that showed the best way to get results from AI is to argue with it.

LLMs are stochastic parrots. that generate the next likely word based on patterns in training data. That makes them useful for speed and structure, but weak at judgment, originality, and strategic thinking. The experiment showed that AI alone was not the problem. The issue was how people interacted with it.

Mims ran a test with AI, humans working with AI, and humans without AI – giving them one hour to make predictions about real-world events, using scenarios drawn from the prediction market platform Polymarket. 

The human groups performed poorly, often relying on instinct or whatever information they had recently seen online. AI models like ChatGPT and Gemini performed better, though they still lagged behind prediction markets. The hybrid teams delivered the most revealing results. Many simply accepted the AI’s answers without questioning them, while others used AI to validate their own assumptions. That confirmation bias led some teams to perform even worse than AI working alone.

However, “in roughly 5% to 10% of [the hybrid] teams, something different emerged. The AI became a sparring partner. The teams pushed back, demanding evidence and interrogating assumptions. When the AI expressed high confidence, the humans questioned it. When the humans felt strongly about an intuition, they asked the AI to come up with a counterargument.”

Those teams did significantly better than any other group, even beating the Polymarket results in some cases.

So, to get the most out of AI, critique its output and have it critique yours.

Here are this week’s AI-powered martech releases and news.

May 14, 2026

Admax Local added a data layer to its platform for franchise management. This technology collects and organizes information to show how locations perform across different regions. Local owners use the interface to see marketing trends and manage digital ads from one place.

AirOps released a tool named Quill that manages brand content for search engines. This software monitors data, updates existing text, and writes new drafts to maintain brand visibility. It uses large language models to track how search systems rank and display information.

ALINE integrated a sales tool named Connect into its software for senior living communities. This product acts as a digital representative that manages outbound communication and schedules tours with potential residents. It uses automation to process lead data and maintain contact through the sales cycle.

Aprimo updated its platform to link digital asset management with marketing budget tracking and task management. The system uses algorithms to organize files and predict how much content costs to produce. This product connects creative work directly to financial data and project timelines.

Artlist introduced a digital assistant that functions as a creative partner for video editors. This tool suggests music, sound effects, and footage based on the specific requirements of a project. It uses machine learning to understand search intent and find media that matches a style.

Automata Studio was started by two engineers to build software and marketing systems using artificial intelligence. The firm creates custom code and campaigns where machine learning handles the repetitive tasks of development. This agency builds digital products that function with automated logic from the start.

Avaya collaborated with avatarin to connect communication software with physical robots. This partnership uses robots and automated systems to interact with people in physical locations through a digital interface. The product combines human workers with autonomous agents to manage customer service tasks.

B2B Marketing started a training program for account-based marketing that focuses on artificial intelligence. This course teaches workers how to move past simple text prompts to build complex marketing strategies. The curriculum explains how to use data models to target specific business accounts.

ContactPoint 360 launched a service that combines automated systems with human workers for customer support. This product uses algorithms to handle basic requests while transferring complex issues to people. The system monitors interactions to determine when a person needs to intervene.

Ignite X released a diagnostic tool called the Credibility Score to measure brand perception. This software analyzes how artificial intelligence engines view and describe specific companies across six categories. It provides data to show if a brand appears as a leader or a risk in automated search results.

ImageKit added a conversational assistant to its digital asset management platform. Users type questions to find specific images or videos instead of searching through folders. The assistant uses image recognition to identify what is inside a file and describe it to the user.

Inbox Monster launched a research tool that provides access to a database of 56 million email messages. Marketers use this data to see what competitors send and how often they send it. The system updates in real time to show current trends in email design and delivery.

Klaviyo grew its partnership with Anthropic to integrate the Claude large language model into its marketing platform. This technology writes email text and suggests improvements for digital campaigns based on customer data. The system analyzes past interactions to predict which words lead to more sales.

NICE expanded its integration with ServiceNow to connect customer service systems. This product uses automated agents to resolve issues across different software platforms without human input. The technology tracks customer history to provide consistent answers in every conversation.

Observe.AI released a digital assistant called Companion to support customer service teams during live calls. This software listens to conversations and provides real-time data or suggestions to the worker. It uses speech recognition to identify the needs of the caller and surface relevant information from company files.

Ooma introduced a suite of tools that manage business phone calls using automation. The software transcribes recordings, summarizes conversations, and identifies the intent of the caller. This system uses data models to route calls to the correct person based on what the caller says.

Quattr launched a software tool that generates landing pages for digital ads. This product creates web pages that match the specific keywords people use in search engines. The system uses algorithms to ensure the page content aligns with both paid ads and organic search results.

Riskmail.io released a programming interface that identifies and blocks temporary email addresses during signups. This tool checks a database of known fake domains to prevent automated bots from creating accounts. The system provides an immediate response to keep mailing lists clean of inactive users.

Semify started a service that optimizes website content for search engines using automation. This product creates and adjusts text to improve how sites rank in search results. The system scales the production of search-optimized content for marketing agencies to provide to their clients.

Shengshu Technology released a tool called Vidu Claw that creates video advertisements from a single text description. This software functions as a digital marketing officer by generating scripts, visuals, and audio. It uses generative models to turn a basic idea into a complete digital video file.

Similarweb partnered with Manus to provide more data for digital marketing tools. This collaboration combines web traffic statistics with automated agents to give companies information on competitor performance. The system uses this data to suggest changes to marketing strategies.

Snapsight unveiled a tool called Remix that records live events and turns them into written documents. This software processes audio and video in real time to create reports, social media posts, and presentation decks. It uses speech-to-text and summarization models to extract key points from speeches.

Sprout Social launched a platform that uses a proprietary agent named Trellis to manage social media data. This tool analyzes conversations across social networks to identify trends and consumer sentiment. The system automates the process of finding insights and suggesting responses to customers.

Sunrise to Noon expanded its search engine optimization services to include artificial intelligence for technical audits. This agency uses data models to find errors on websites and suggest fixes to improve visibility. The service focuses on how search engines read and rank site code.

TrafficGuard released a platform for small businesses to prevent fraudulent clicks on Google ads. This software monitors ad traffic to identify and block bots or competitors who click on ads to drain budgets. The system uses pattern recognition to distinguish between real customers and automated threats.

Visualping introduced a reporting tool that tracks changes on websites over time. This software monitors specific pages and alerts users when text or prices change. The system generates summaries of these updates so users do not have to check the sites manually.

Whop integrated its advertising product with Meta to show ads on Facebook and Instagram. This system allows creators to manage their social media ad spend directly from the Whop dashboard. The software uses data from the store of the creator to target specific audiences on social platforms.

May 7, 2026

Amperity released AI assistants and real-time capabilities to manage customer signals as they occur. The product unifies identity and history into a shared layer of customer context, grounding decisions in current behaviors. AI reasons through intent to recognize customers instantly and trigger personalized recovery journeys during active sessions.

Bluefish launched AI Accuracy to track how AI channels represent brands. The product establishes a verified source of truth called a Brand Vault, which serves as training material for large language models. The system monitors AI responses to identify and score factual mismatches across millions of daily evaluations.

C1 debuted a Headless Identity Infrastructure to unify identity governance and credentials into a single graph. The platform uses a programmable substrate to provide real-time authorization for human users and AI agents. It exposes these primitives through an MCP server to support autonomous agents performing IT and security tasks.

Criteo expanded its integration with OpenAI to enable self-service advertising within ChatGPT. The product connects conversational AI to a cross-channel commerce strategy for brands and agencies. Marketers use the system to surface product recommendations during discovery-driven shopper journeys.

DigiCert announced Content Trust Manager to verify the authenticity of digital media. The product attaches tamper-evident credentials to images and videos to prove content origin and track changes over time. Organizations use the system to distinguish authentic assets from synthetic or AI-generated media.

Genesys partnered with Meta to provide customer engagement through WhatsApp. The product brings voice and messaging together within a single workspace to create a continuous experience. AI helps organizations anticipate customer needs and respond to queries in real time.

HireClix launched JobFlow AEO to place employer content in AI search results. The product uses answer engine optimization to ensure job postings appear in tools like ChatGPT and Perplexity. This service targets the discovery phase of the hiring process, where candidates use AI to research brands.

InMobi acquired MobileAction to increase visibility for iOS app developers. The acquisition adds AI-powered app analytics and growth tools to the existing commerce and advertising platform. Marketers use the product to maximize reach and acquire new users within the mobile ecosystem.

Invoca integrated with ChatGPT ads to connect ad engagement with offline revenue. The product uses AI to analyze phone conversations for intent and outcomes like appointments or confirmed sales. A no-code integration feeds this conversion data back to OpenAI to optimize ad delivery.

KERV.ai introduced the Moment Match Engine to identify engagement points within video content. The platform uses pixel-level image recognition and contextual AI to detect specific objects and scenes. These identified moments serve as activation points for interactive commerce and advertising experiences.

MethodHub launched CoApp to organize content and accelerate publishing. The platform uses AI to manage digital assets and streamline the production of marketing materials. The product supports teams in moving from content creation to distribution across multiple channels.

MSQ DX and Storyblok signed a memorandum of understanding to accelerate digital transformation. The partnership combines strategic consulting with a headless content management system. AI assists in delivering personalized digital experiences for global clients.

NICE collaborated with ServiceNow to advance AI-first customer experiences. The integration connects customer service workflows with conversational AI to resolve queries across different platforms. The product manages interactions to ensure consistency between automated and human-led support.

Parsnipp debuted a search and optimization platform that models buyer interactions. The product uses behavior-driven AI to analyze how real people search for and purchase products. This data helps brands improve their visibility in generative search environments.

Quattr released an AI generator for landing pages to bridge the gap between paid ads and search visibility. The tool creates pages that align with user intent found in AI search results. The product automates the production of web content to match specific campaign goals.

Rakuten Advertising launched Mirai as an optimization agent for affiliate marketing. The AI agent manages campaign performance by identifying high-value partnerships and traffic sources. The tool automates adjustments to maximize returns for advertisers and publishers.

Revelir announced Revelir Insights to analyze customer experience data. The AI analyst reviews enterprise quality assurance records to identify patterns in user feedback. The product provides teams with actionable information to improve service outcomes.

Salsify unveiled SalsifyIQ as an intelligence layer for commerce. The product uses AI to manage product experience data across different retail channels. The tool supports agentic commerce by ensuring product information remains accurate for automated buying systems.

Sendbird launched Agent Steward to provide autonomy in customer experiences. The product allows businesses to deploy AI agents that manage support interactions without constant human intervention. The tool focuses on ownership and control over the brand’s automated communication.

Shout Digital released a content gap tool to increase client visibility. The AI-driven tool identifies topics that competitors cover but the client does not. This information helps brands create content that satisfies the requirements of search and AI results.

Smartly introduced Smartly Incrmntal to measure the actual impact of advertising spend. The product uses AI to conduct incrementality testing across social and digital channels. This data helps marketers understand which ads drive new sales versus those that reach existing customers.

StackAdapt announced a pilot program for ads in ChatGPT. The product allows marketers to place advertising content within conversational AI threads. AI manages the targeting and delivery of these ads to reach high-intent audiences.

Studio 1119 launched two applications for e-commerce platforms. These AI-powered tools assist businesses in managing store operations and customer interactions. The products are scheduled to expand to major platforms by the end of the second quarter.

Toast debuted Toast IQ as part of its spring release for restaurants. The product uses AI to analyze restaurant data and suggest ways to grow revenue. The system assists owners in managing operations and understanding customer dining habits.

Verse AI integrated with VoApps to combine text outreach with direct voicemail. The product uses AI to manage lead engagement through multiple communication channels. The tool delivers messages to consumers without requiring a live phone call.

VisRank launched a free audit tool for SEO and AI search visibility. The product evaluates how a brand appears in traditional search engines and generative AI responses. Users receive a report on their current digital presence and areas for improvement.

XstraStar introduced a full-funnel optimization service for generative engines. The product uses AI to enhance brand visibility throughout the customer journey. The service helps organizations rank higher in the answers provided by AI search tools.

Yellow.ai launched Nexus Vox to provide voice AI for enterprises. The product can clone a brand’s specific voice and operate in 500 different languages. The tool deploys in under a second to manage customer phone calls and voice interactions.

Zefr introduced the Agentic Hub for social media campaigns. The product uses AI to manage cross-platform advertising and ensure brand safety. The tool monitors content to place ads in environments that align with brand standards.zSellify launched an AI platform to assist local businesses with their online presence. The product automates the creation of marketing materials and social media posts. The tool helps small companies reach local customers through digital channels.

April 30, 2026

adMarketplace released a tool that places advertisements within the responses of artificial intelligence search engines. The system uses a machine learning model to match commercial results with the intent of a user query. This product places brand information in front of people who use conversational tools to find products.

ASAPP introduced several software agents into its customer experience platform to handle service tasks. These agents interpret human speech and text to resolve support tickets without a person. The software performs actions across company databases to update records and complete transactions.

Battle SEO started a service that coordinates digital public relations and search optimization for businesses. The platform uses scripts to monitor how local companies appear in artificial intelligence answers. It creates content to improve the ranking of a business within traditional search results and generative engines.

Bloomreach launched an application for the Shopify platform that manages customer interactions through a central system. The software uses a model to track what shoppers view and buy to change the products shown on a website. It updates email and web content in real time to match the history of each user.

Braze added automated features to its platform that coordinate marketing tasks across different channels. The system uses models to choose the best message and time for communication based on user habits. These agents create and adjust campaign steps to meet specific goals set by the user.

CallRail connected its voice software to the HubSpot database to share information during phone calls. The system identifies a caller and shows their history to the staff member on the phone. It records details from the conversation and sends them to the sales record automatically.

Clinch partnered with OpenGlass to show personalized advertisements when a viewer pauses a television show. The technology uses a model to pick an ad that matches the content on the screen. It generates different versions of the ad to fit the location and interests of the viewer.

Creo debuted a tool that edits video content from creators to meet brand rules. The software uses vision models to find and remove parts of a video that do not match company standards. It reduces the time needed for manual reviews and lowers the cost of producing social media advertisements.

D-ID released a tool that changes static videos into interactive sessions. Users talk to a person on the screen, and the software generates a response in real time. The product uses generative models to create speech and movement that matches the conversation.

Dataline launched a software called Wodwo that creates lists of potential customers for advertisers. The system uses models to analyze purchasing data and find groups of people with specific interests. This tool operates as a self-service platform where users pick attributes to build an audience.

Floyi published a framework to audit how well a website covers specific topics for search engines. The system looks at the structure of content to see if it provides enough information for artificial intelligence models to cite it as a source. It provides a report on what a brand should write to improve visibility.

Inogic added solutions to Microsoft Dynamics 365 that predict the future actions of customers. The software uses models to search through documents and find specific answers for sales teams. It suggests the next task for a staff member based on the data in the CRM.

Korcomptenz updated its service to include agents that perform tasks within business resource planning systems. These agents monitor data to find errors and fix them in the software. The system executes workflows for finance and sales teams without human supervision.

Magellan AI and iHeartMedia expanded their partnership to track how broadcast radio ads lead to website visits. The technology identifies when an ad plays and looks for a corresponding increase in online traffic. It provides a dashboard for advertisers to see the impact of their audio campaigns.

Magnite unveiled tools that help media owners manage their ad space using automated agents. The software uses models to predict the value of ad slots and set prices. It carries out trades between buyers and sellers based on the rules defined in the platform.

Ndovesha AI started a platform that produces marketing content using several automated agents. The software writes text, creates images, and schedules posts for digital growth campaigns. It coordinates these tasks through a single interface to manage multiple social media accounts.

Notified released a tool that suggests changes to press releases before they are sent out. The software analyzes the text to see if artificial intelligence engines will likely cite it in search answers. It provides data on how to rewrite sections to reach a wider audience.

Q4 launched a record management system for companies that talk to investors. The software identifies which investors are most likely to buy shares based on their previous activity. It records all meetings and emails to provide a summary of relationships in one place.

Quorum introduced agents that prepare staff for meetings with government officials. The software searches through public records to find the voting history and past statements of a politician. It creates a summary of relevant facts and suggests talking points based on that data.

Redefine ROI started a service that optimizes website content for generative search engines. The company uses a process called Generative Engine Optimization to increase the chance that tools like ChatGPT mention a brand. It identifies the specific words and structures that AI models look for when answering questions.

Simply Contact created a program that trains customer service staff using simulated calls. The software acts as a customer with a problem and listens to the responses of the staff member. It provides feedback on the tone and accuracy of the answers in multiple languages.

Sundial Media Group and Culture Hive Media Group partnered to measure how social trends affect advertising. The system turns cultural data into a signal that changes how ads are placed in real time. It monitors the internet to find topics that are gaining popularity with specific audiences.

Synter launched a platform that coordinates different artificial intelligence agents to work together on a single project. The software assigns tasks to specific models based on their strengths in coding or writing. It tracks the progress of the work and combines the results into a finished product.

Taboola introduced a service called Realize Plus that guarantees a specific business result for advertisers. The system uses models to place ads on websites where people are most likely to take an action like signing up. It only charges the advertiser when a person completes the goal.

The Trade Desk, Pacvue, and Skai connected their systems to measure advertising across 250 retailers. The partnership allows companies to see how their ads on one site lead to sales on another. It provides a central place to manage budgets and see the performance of commerce campaigns.

unitQ launched a platform that monitors customer feedback from several different apps and websites. The software uses models to identify specific problems that users are reporting in real time. It groups these complaints into categories so that a business can see which issues impact revenue the most.

April 23, 2026

AdRoll and PubMatic connected their systems through the Model Context Protocol to fix issues with ad deals. This integration uses automated agents to find and resolve errors in real time. The technology acts on campaign data to suggest changes that keep ads running without manual intervention.

Algolia updated its analytics to show how search and recommendations impact sales. The software uses mathematical models to rank results based on what users actually buy. Retailers see which specific items or categories produce the most revenue within the search interface.

Amplitude created an assistant that answers questions about how to use its data platform. This tool interprets user intent to guide people through complex data analysis tasks. It provides instructions directly inside the product to solve technical problems for the user.

Anthropic released a tool that lets users view and interact with designs directly in the chat interface. This update changes how people build visual content by providing a dedicated space for code and previews. Users write instructions in simple language and the assistant creates the corresponding layout.

Artlist introduced a suite for video creators called Artlist Studio. This software automates parts of the video production process by finding music and footage that match the style of a project. It processes creator inputs to generate assets and organize timelines for media projects.

Atomos announced cloud-based tools for monitoring and editing video during the 2026 NAB Show. The new firmware and hardware connect cameras to central servers for instant file transfers. Production teams view high-resolution streams from remote locations to manage live shoots.

BlueConic launched a series of pre-built workflows for marketing automation. These “Growth Plays” use logic to identify segments of customers who are likely to purchase again. The system triggers messages to these people based on their previous behavior on a website.

Braze added features that automate how marketers build and send messages to customers. These agents predict the best time to send an email or push notification based on individual user habits. The platform creates variations of content to test which version results in more clicks.

Clinch and OpenGlass partnered to put personalized ads on television screens when a viewer pauses a show. The technology identifies the type of content on the screen to show a relevant product. It generates different images and text for each household based on their location or interests.

Cognizant and Google Cloud built a system for retailers to manage customer service moments. The technology uses Gemini models to track inventory and answer shopper questions in physical stores. This platform coordinates data across apps to give store associates information about product availability.

Conductor released AgentStack to monitor how brands appear in AI-generated search results. The software analyzes answers from various large language models to see if they mention a specific company. It provides data that helps teams adjust their website content for better visibility in these AI responses.

Culture Hive Media Group created a score to measure the impact of advertisements on specific groups of people. This system looks at data points to see if a brand message aligns with current social trends. It provides a numerical value to predict if an audience will find an ad relatable.

Demandbase changed its partner program to connect different sales and marketing tools through a single data layer. This update combines account information from multiple sources to create a unified view of a business customer. The platform identifies which accounts are showing interest in buying a product right now.

Fibr AI started a service that changes website landing pages based on where a visitor came from. If a person clicks an ad or follows a link from an AI assistant, the page displays text that matches their specific search. This software adjusts headers and images to increase the chance of a person signing up or buying.

ForeverCRM built a system that responds to leads on social media using both humans and automated scripts. The software monitors comments and messages to provide instant answers to basic questions. Human staff take over the conversation when a potential customer asks for complex details.

GanttPRO added a feature that creates project timelines from a text description. Users type in the goals and dates for a project, and the software builds a Gantt chart automatically. It identifies tasks and dependencies to organize the work schedule in a visual format.

Inogic released updates for Microsoft Dynamics 365 that suggest the next steps for a sales person to take. The software analyzes CRM data to predict which leads will close. It also features a search tool that finds specific information inside uploaded documents.

Innovid launched Hypermode to speed up the process of setting up video ad campaigns. The tool generates thousands of versions of an ad to fit different social media formats and audiences. It replaces the manual work of resizing and editing videos for different platforms.

Iterable introduced Nova Agent to automate the creation of marketing journeys. This tool analyzes customer data to decide which message to send next in a sequence. It adjusts campaign settings in real time to reach goals for user engagement.

Knak made its marketing templates compatible with AI agents through new technical connections. This update allows automated systems to pull brand-approved designs for emails and landing pages. The software ensures that any content created by an AI remains within the company’s style guidelines.

Mobly launched a platform to capture lead information at events and trade shows. The system connects mobile data directly to a company’s sales records to track revenue from field marketing. It records conversations and contact details to notify sales teams of new prospects immediately.

Nylas updated its platform to let developers connect email and calendar data to AI applications. The software provides a way for agents to read and write messages or schedule meetings for a user. It translates data from different email providers into a single format that an AI can understand.

Precisely integrated AI into its EngageOne system to manage how companies communicate with customers. The software verifies that automated messages follow legal and brand rules before they are sent. It creates documents like bills or notices that are personalized for each recipient.

Relynta expanded its CRM to include full workflows for service-based companies. The platform organizes client communication and task management inside a single inbox. It tracks the progress of jobs from the first inquiry to the final payment.

Salesforce and Google Cloud connected their platforms so that AI agents can share data. This partnership allows a system to look at a customer’s history in Salesforce and their files in Google Workspace at the same time. The agents perform tasks like drafting emails or updating records across both services.

Seedtag launched NeuroX to place digital ads based on the context of a webpage. The technology uses models to understand the themes and emotions of an article without using personal tracking data. It selects the best ad to show based on what a person is reading at that moment.

Siteimprove released a tool to track how often a brand appears in answers from AI search engines. The software monitors “answer engines” to see if they provide accurate information about a company. It gives suggestions on how to format website data so that AI models can find it easily.

StackAdapt created a server that allows AI models to access advertising campaign data. This connection lets an assistant like Claude provide insights on how an ad is performing. Marketers ask questions in plain text to get reports or suggestions for their active campaigns.

Subtext updated its SMS platform to give users more ways to manage their text message subscribers. The software includes new tools for organizing different groups of people based on their interests. It tracks how much money is made from specific text message campaigns.

Synup launched a technical integration that lets marketing agencies use AI to manage local business data. The system allows agents to update store hours, addresses, and photos across many websites at once. Agencies use this to automate the repetitive work of maintaining local search listings.

UserTesting put its customer feedback tools inside the Figma design software. This allows designers to see videos of real people using their prototypes while they are still working on them. The AI summarizes the feedback to point out where people are getting confused.

Yelp updated its app to include AI-powered summaries of business reviews. These short texts tell a user what people like or dislike about a restaurant or service provider. The update also includes a new search feature that understands more complex questions about local businesses.

Zendrop started a service that creates video ads for e-commerce products in minutes. The software uses existing product photos and descriptions to generate a video with a person speaking about the item. It provides these videos at a low cost to help small businesses advertise on social media.

Zefr and TikTok expanded their partnership to check if ads appear next to safe content. This technology uses AI to scan videos for specific themes or words that a brand wants to avoid. It now works on more types of ad formats across the social media platform.

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