The next wave of marketing automation is taking aim at Marketo
Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied on for decades.
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Moni Oloyede's latest articles
3 ways marketing automation platforms are being reinvented
The MAP once moved leads toward sales. Three emerging models now center customer context and what happens next.
When AI runs the workflows, what happens to MOps?
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact.
A 15-minute AI workflow to clean campaign data
Fix inconsistent names, titles and company fields using AI and a spreadsheet, improve personalization and segmentation before you launch.
How to turn everyday marketing campaigns into market research
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations.
7 tips for building a B2B social presence that actually works
Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up.
Your nurture strategy is lazy marketing
Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that drives engagement and conversion.
A 3-step copywriting formula that makes buyers take action
Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.
5 ways AI can save MOps hours every week
Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.
5 tactics to make your B2B content hit harder and stick longer
Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and practical how‑tos.
5 ways to get your B2B buyers to care in 2025
In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care.
5 content killers that ruin results — and how to fix them
Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results.
3 critical steps for creating content that converts
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs.
4 tips for increasing conversions along the buyer’s journey
Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that.