Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
How to clear 5 hurdles to AI adoption in marketing analytics
Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach.
Marketing artificial intelligence (AI)
Story-driven marketing campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
Marketing artificial intelligence (AI)
Are marketers trusting AI too much? How to avoid the strategic pitfall
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking.
Marketing artificial intelligence (AI)
AI continues to aid marketers’ quest for authenticity: Report
2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
Social media and influencers: 2025 predictions
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.
4 ways to correct bad data and improve your AI
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics.
Marketing artificial intelligence (AI)
Don’t have the time to implement time-saving AI tools? Here’s what to do.
Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.
Data, AI and advertising: 2025 predictions
How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.
Marketing artificial intelligence (AI)
Salesforce launches Agentforce for Retail
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 9
It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake.
Marketing artificial intelligence (AI)
AI agents: 2025 predictions
AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how.
How AI can combat the ‘paradox of choice’ and improve customer outcomes
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.
Start the new year with an antidote for AI anxiety
Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.
Marketing artificial intelligence (AI)
Delivering large B2B marketing events: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.
How to overcome AI challenges in martech to maximize ROI
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.
Marketing artificial intelligence (AI)
Will AI agents conduct the martech orchestra in 2025?
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.
Marketing artificial intelligence (AI)
Guardrails and governance: How to protect your brand while using AI
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?
Retail media networks continue to grow: 2025 predictions
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures.
Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
Reflect on the impact of AI on 2024 but also consider what comes next in 2025.
Marketing artificial intelligence (AI)
AI transformation: 2025 predictions
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
Customer experience and brand: 2025 predictions
Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and revenue.
Customer experience tools and strategies: 2025 predictions
Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.
Marketing artificial intelligence (AI)
Email content for B2B decision-makers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.
4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
Marketing artificial intelligence (AI)
Why DIY experimentation is critical to AI success
Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 19
Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth.
Marketing artificial intelligence (AI)
How to use AI to find and prioritize untapped market segments
See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy.
Marketing artificial intelligence (AI)
The AI-powered path to smarter marketing
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities.
Creating personas for account-based marketing (ABM): Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How to build personas for ABM campaigns.
Marketing artificial intelligence (AI)
The 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
5 essential priorities for marketers in 2025
Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency.
Marketing artificial intelligence (AI)
AI adoption gap found between executives and entry-level marketers
New studies point to gaps stemming from marketing role and company size. And very few marketers want AI "in the driver's seat" just yet.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 12
U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.
Why 2025 is the year for martech optimization, not expansion
2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.
Marketing artificial intelligence (AI)
The two approaches to AI implementation: Collaboration vs. independence
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
Marketing artificial intelligence (AI)
Why your company needs a brand LLM to thrive
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.
Marketing artificial intelligence (AI)
Adobe Express partners with Box
Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.
Marketing artificial intelligence (AI)
How marketers can succeed with generative engine optimization
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
Improving video to boost sales: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales.