Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Mobile apps see a surge in consumer use and spending
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use.
Marketing artificial intelligence (AI)
How advertisers can leverage AI and automation at scale
Striking the balance between AI and human oversight, for brand safety, strategy and performance.
Marketing artificial intelligence (AI)
AI in marketing: How to balance automation and the human touch
Don't let AI-driven technology replace authenticity. Balance efficiency, scalability and genuine human connection in your marketing efforts.
Amazon Prime Big Deal Days sales hold steady for other retailers too
Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases.
Digital experience platform (DXP)
Introducing Optimizely One: An OS for marketing
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer.
Marketing artificial intelligence (AI)
How to stay visible as AI transforms SEO
How much does SEO matter now that chatbots can give answers? What does this mean for businesses, and how should you prepare?
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
A deep dive into writing prompts for generative AI to create an email campaign brief.
Marketing artificial intelligence (AI)
Meta launches genAI features for ads
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version.
How Icelandair used programmatic to increase bookings
Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales.
Best of the Bot: Identifying the latest trends in digital marketing
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Marketing artificial intelligence (AI)
Martech is automating its way into a talent crisis
AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences.
Marketing artificial intelligence (AI)
The ethics of AI-powered marketing technology
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Marketing artificial intelligence (AI)
Working with text generators: A marketer’s guide to AI
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Marketing artificial intelligence (AI)
How the rise of AI makes people more important in marketing
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
Marketing artificial intelligence (AI)
Marketing AI blueprint unveiled at The MarTech Conference
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
New report shows enterprise email marketers embrace AI
More than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it.
Why you’re not getting credit for your marketing efforts — and how AI can help
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
Rethinking content governance in the era of generative AI
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
Marketing artificial intelligence (AI)
What could disrupt the future of generative AI?
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Marketing artificial intelligence (AI)
What does the future hold for genAI? The Gartner Hype Cycle
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
How to use AI personality profiling for B2B engagement
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
3 ways marketing automation drives cross-functional alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Diversity and inclusion in marketing
Why women must have a voice at the AI table
Equality by design is the right approach, for women and other marginalized groups.
AI for all: How anyone can create AI solutions
Why wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
Movable Ink introduces Universal Data Activation for cross-channel personalization
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
Marketing artificial intelligence (AI)
Oracle announces Guided Campaigns and boosts customer service with genAI
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
Google launches AI tool for YouTube ad optimization
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.
Marketing artificial intelligence (AI)
CMOs more likely to be responsible for AI, less likely to understand it
CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.
Marketing artificial intelligence (AI)
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.
Marketing artificial intelligence (AI)
SAS embraces generative AI for marketing
SAS is the latest major vendor to begin rolling out genAI for marketing. It's emphasizing safe use too.
Marketing artificial intelligence (AI)
How to decide which generative AI tools fit your organization
Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization.
Marketing artificial intelligence (AI)
Salesforce unveils Einstein Copilot, a chatbot for all its apps
Users can ask questions in natural language, so they don't need having to know how to navigate the software to get the information they need.
Marketing artificial intelligence (AI)
The rise of generative AI: A marketer’s guide to textual and visual AI content
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
HubSpot and Salesforce weren't the only companies with new AI implementations this week. Here's a roundup of the others.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
Marketing artificial intelligence (AI)
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements.