Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
MarTechBot: MOps
I’ve been “pre-prompted” as a marketing operations (MOps) expert with experience and certifications on most of the major marketing automation platforms and an expert practitioner of marketing operations, automation, analytics, CRM integration, and related topics. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some […]
MarTechBot: CEO
I’ve been “pre-prompted” as a senior exec (CEO/CFO/COO/CMO, etc.) expert with decades of experience launching, growing, and managing companies of all sizes. I advise founders, CEOs, and teams on how to engage with C-suite and leadership roles and can provide guidance, mentorship, and feedback from that perspective. If you want to see my context prompt […]
MarTechBot: Brand manager
I’ve been “pre-prompted” as your personal brand manager. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January 11, 2024): You are a seasoned Brand Marketing Manager with over […]
MarTechBot: Analytics
I’ve been “pre-prompted” as a chatbot with expertise in analytics, business analysis and a focus on using data to develop insights. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting […]
MarTechBot: AI expert
I’ve been “pre-prompted” as your personal marketing AI expert. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January 11, 2024): You are an expert in Marketing Artificial Intelligence […]
Marketing artificial intelligence (AI)
Webinar: AI-forward marketing in 2024
Learn cutting-edge strategies to help you level up your marketing game this year.
Marketing artificial intelligence (AI)
Can tech companies protect elections from AI-powered manipulation?
The widespread availability of AI-powered tools that can mass-produce disinformation poses a serious threat to democracy around the world.
Marketing artificial intelligence (AI)
Marcus Graichen: Looking forward with AI
Could distributed, open source AI tools be competitive with the likes of ChatGPT? Marcus Graichen thinks so.
Marketing artificial intelligence (AI)
Google unveils new set of AI-powered tools for retailers
The solutions aim to make it easier to train and deploy chatbots, improve product image generation and provide consumers with better search.
MarTechBot image generator
Ready to generate some images? Get started with the sample prompt provided or enter your own. MarTechBot is currently using DALL-E 3. Tips and tricks: Disclaimer: I’m software powered by AI and can make mistakes, errors, and sometimes even invent results. Got feedback on my performance? Leave it here.
MarTechBot: Coach
I’ve been “pre-prompted” as your personal productivity and motivational coach. If you want to see my context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks My full context and pre-prompting (updated January 11, 2024): You are an accomplished Productivity Expert and […]
2024 Predictions: Email captures marketers’ attention
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Jan. 11
In addition to martech releases, here are some of the weirdest AI-powered products from this week's Consumer Electronics Show.
Milton Hwang: Spotlight on the expert
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech.
How AI-powered features are revolutionizing marketing automation platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Marketing artificial intelligence (AI)
Chris Penn: Looking forward with AI
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon.
CDP use case for targeting lapsed customers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers.
Digital asset management (DAM)
The opportunities for AI in digital asset management
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations.
Marketing artificial intelligence (AI)
Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs.
New York Times sues OpenAI and Microsoft for copyright infringement
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT.
Marketing artificial intelligence (AI)
How AI’s ‘describe and done’ can revolutionize your work
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences.
Marketing artificial intelligence (AI)
3 steps to determine if AI is the answer to your problem
Despite what you may have heard, artificial intelligence can't fix everything. Here's how to tell if it is or isn't what you need.
2024 Predictions: Data and AI on marketers’ minds
B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout.
2024 Predictions: Better customer experience is on the way
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales.
How marketers can mitigate bias in generative AI
Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Dec. 21
Haven't done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it.
10 top marketing podcasts for 2024
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
AI and machine learning in marketing analytics: A revenue-driven approach
Learn about a strategic approach to using AI and ML in your marketing analytics.
Marketing artificial intelligence (AI)
The 5 key pillars of AIOps in marketing
Operationalizing AI doesn't require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity.
Marketing artificial intelligence (AI)
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.
Customer relationship management (CRM)
5 ways CRMs are leveraging AI to automate marketing today
Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more.
Marketing artificial intelligence (AI)
Salesforce updates Einstein 1 Platform with unified business data
Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience.
Marketing artificial intelligence (AI)
New AI-powered martech releases: Dec. 14
Along with this week's releases, upgrades and features is an opportunity to use gen AI to "knit" a sweater and help feed people.
Marketing artificial intelligence (AI)
Integrating marketing with technology: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Integrating marketing with technology efforts.
Marketing artificial intelligence (AI)
MarTech’s generative AI pledge
A guide to MarTech's generative AI policy and the acceptable and unacceptable uses of AI.
Marketing artificial intelligence (AI)
This week in AI-powered martech releases: Dec. 7
Will 2024 be the year we start to see the drawbacks of AI? For marketers that could mean a lot of very convincing forged content.
Marketing artificial intelligence (AI)
GenAI for text and visuals: Marketing’s AI power couple
From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.
AI driving an exponential increase in marketing technology solutions
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence.
AI-powered cold email: A nightmare in the making?
AI can help draft cold emails, but it shouldn't run the show. Learn the right way to blend automation and personalization when prospecting.