Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
Google Ads announces machine learning-based attribution models in new privacy landscape
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
How Serial 1 leveraged visual intelligence to increase web conversions
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
Can AI threaten human rights?: Friday’s Daily Brief
Plus why pre-2020 customer data, B2C or B2B, is pretty much useless.
Salesforce Service Cloud updated with AI-powered workflows
Recent acquisitions of Slack and Servicetrace appear to be paying off.
Making AI work for workflow management
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
The power of AI can deliver an extraordinary customer experience
Join experts in this webinar to learn how you can get started on the AI/CX journey.
Webinar: Use the power of AI to drive ROI
Artificial intelligence brings the promise of meaningful customer experiences.
The robots are coming (again): Tuesday’s Daily Brief
Salesforce enters the RPA game.
Qubit leverages deep learning for its new CommerceAI solution
E-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Going all-in on AI (soon): Friday’s daily brief
Plus Helen Abramova on the explosion of MOPs-related content
Why marketing attribution and predictive analytics tools are gaining currency: Tuesday’s daily brief
Plus the Instagram browser-based posting rumors
Mailchimp brings AI to the SMB market
New platform enhancements include next best actions and personalized product recommendations.
InVideo’s AI-powered editor automates video creation process
The DIY video editing tool is available via subscription rates from $10 to $30 per month.
New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind mistrust.
Privacy, a year later: How the GDPR has affected AI-powered marketing
GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability.
AI-powered surveys: Hyped or helpful?
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really work.