Discover the secret weapon for marketers battling rising multichannel costs
Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI.
Benjamin Bloom | Oct 29, 2025 at 8:20 am ETOptimization and personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
Benjamin Bloom | Jun 2, 2025 at 2:15 pm ETMarketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency.
Benjamin Bloom | Feb 26, 2024 at 10:03 am ET