Why we care about marketing automation
Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow.
Danni White draws on over 15 years of experience as a marketer, writer, and content strategist in both B2B and B2C industries. Over the past decade, she has worked with agencies, startups, and digital publications to create content that matters to audiences and converts. She is the founder of DW Creative Consulting Agency where she works with clients to create, manage, and optimize content for optimal business impact.
Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow.Danni White | Apr 21, 2023 at 9:42 am ET
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