Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?Danny Goodwin | Apr 6, 2022 at 3:00 pm ET
Customer & Digital Experience
Experimental Twitter Shops lets brands display up to 50 items which users can buyDanny Goodwin | Mar 14, 2022 at 3:00 pm ET
Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.Danny Goodwin | Mar 8, 2022 at 2:43 pm ET
There's sinister talk of "dark patterns" used by Google to track users and improve Google ad performance.Danny Goodwin | Jan 24, 2022 at 2:36 pm ET
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.Danny Goodwin | Jan 19, 2022 at 3:01 pm ET