ChatGPT growing as a traffic referrer, reshaping search behavior, report says
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo - SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.
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Danny Goodwin | Jan 14, 2025 at 1:54 pm ETMarketing artificial intelligence (AI)
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
Danny Goodwin | Oct 31, 2024 at 5:06 pm ETMarketing artificial intelligence (AI)
So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news.
Danny Goodwin | Aug 19, 2024 at 1:31 pm ETCould Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
Danny Goodwin | Aug 14, 2024 at 9:53 am ETSearchGPT is OpenAI's long-expected prototype search engine. Here's what it looks like.
Danny Goodwin | Jul 29, 2024 at 10:35 am ETTips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
Danny Goodwin | Jun 10, 2024 at 1:01 pm ETdocuments reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.
Danny Goodwin | May 28, 2024 at 1:16 pm ETChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
Danny Goodwin | May 10, 2024 at 10:35 am ETDOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial.
Danny Goodwin | May 8, 2024 at 10:06 am ETMarketing artificial intelligence (AI)
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.
Danny Goodwin | May 1, 2024 at 11:54 am ETAmong the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Danny Goodwin | Mar 25, 2024 at 12:56 pm ETNews publishers are concerned AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
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Danny Goodwin | Oct 16, 2023 at 2:34 pm ETMicrosoft disputes the data but it's clear AI hasn't turned its Bing into the Google-slayer the company hoped for.
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Danny Goodwin | May 26, 2022 at 1:43 pm ETPromising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Danny Goodwin | Apr 6, 2022 at 3:00 pm ETExperimental Twitter Shops lets brands display up to 50 items which users can buy
Danny Goodwin | Mar 14, 2022 at 3:00 pm ETTatiana Perebeinis was among four people killed in a Russian attack at the weekend.
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Danny Goodwin | Jan 24, 2022 at 2:36 pm ETLegislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
Danny Goodwin | Jan 19, 2022 at 3:01 pm ET