Google: Audience focus, content quality are still the keys to SEO
Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
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Danny Goodwin's latest articles
Google Search document leak reveals inner workings of ranking algorithm
documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.
ChatGPT expected to announce search feature Monday
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
How Google harms search advertisers in 20 slides
DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial.
Marketing artificial intelligence (AI)
Google launches new AI-powered features for Performance Max campaigns
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.
Google SGE a top threat to brand and product search terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Report: Generative AI violates copyrights of news publishers
News publishers are concerned AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
New YouTube ad package helps brands capture cultural, sports moments
The AI-powered campaign type lets brands serve ads alongside 'the most relevant and engaging' video content on YouTube.
AI boost? Bing’s market share is down 6 months after launch
Microsoft disputes the data but it's clear AI hasn't turned its Bing into the Google-slayer the company hoped for.
3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
Does a Twitter Professional Account add value for brands?
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Twitter tests ecommerce waters with new feature for in-app purchases
Experimental Twitter Shops lets brands display up to 50 items which users can buy
Chief accountant of SE ranking and her two children killed in Ukraine
Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.
Attorneys general sue Google over location marketing practices
There's sinister talk of "dark patterns" used by Google to track users and improve Google ad performance.
Google and marketing industry predictably hostile to proposed surveillance advertising ban
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.