Digital Transformation
New solution promises improved data visualization to streamline campaign reporting
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Agency Services
Agency services news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics, and strategies to help you implement successful marketing campaigns.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Performance Marketing
Why we care about marketing agencies
Agencies are an essential part of the marketing and advertising eco-system. There's a cost to their services, of course, but in a number of cases it will be worth it.
Digital Transformation
Good morning: Change is constant
And that's why the MarTech Replacement Survey is so important.
Customer & Digital Experience
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
Digital Transformation
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Digital Transformation
How are digital agencies helping marketers transform in 2022?
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
Customer & Digital Experience
Deloitte acquires content agency Madras Global
The acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.
Marketing Operations
What clients need from your marketing agency today
Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.
Marketing Operations
5 tactics to scale your agency
Here’s how to overcome the most common agency challenges and grow your operations.
Agency Services
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Agency Services
Agency commits to equality in influencer marketing
And sets itself measurable goals.
Agency Services
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program today.
Agency Services
6 reasons why your agency should offer SEO
From mom-and-pop shops to international industry leaders, all businesses can benefit from SEO.
Agency Services
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.
Agency Services
How to win Agency of the Year: Interview with a judge
Past winners of our coveted Agency of the Year awards -- awarded for both SEM and SEO specialties -- have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.
Agency Services
How to find your ideal SEO agency
An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole.
Marketing Management
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing efforts.
Agency Services
The 3 Ps to growing your agency – position, price and pitch
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add […]