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Agency Services

Agency services news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics, and strategies to help you implement successful marketing campaigns.

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Digital Transformation

New solution promises improved data visualization to streamline campaign reporting

New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.

Kim Davis | Jun 9, 2022 at 10:12 am ET

Performance Marketing

Why we care about marketing agencies

Agencies are an essential part of the marketing and advertising eco-system. There's a cost to their services, of course, but in a number of cases it will be worth it.

Akshat Biyani | May 31, 2022 at 12:27 pm ET

Digital Transformation

Good morning: Change is constant

And that's why the MarTech Replacement Survey is so important.

Chris Wood | May 6, 2022 at 9:36 am ET

Customer & Digital Experience

Setting client expectations with a thorough preliminary SEO analysis

Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.

SE Ranking | Apr 22, 2022 at 7:00 am ET

Digital Transformation

‘Tech for Good’ offers a PR package to minority-led start-ups

Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.

Kim Davis | Mar 10, 2022 at 1:39 pm ET

Digital Transformation

How are digital agencies helping marketers transform in 2022?

Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.

Chris Wood | Jan 21, 2022 at 3:05 pm ET

Customer & Digital Experience

Deloitte acquires content agency Madras Global

The acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.

Chris Wood | Nov 29, 2021 at 2:25 pm ET

Marketing Operations

What clients need from your marketing agency today

Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.

CallRail | Sep 21, 2021 at 7:00 am ET

Marketing Operations

5 tactics to scale your agency

Here’s how to overcome the most common agency challenges and grow your operations.

Sponsored Content: Vendasta | Aug 5, 2021 at 7:00 am ET

Agency Services

Marketing work management: the forgotten essential

MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.

Pamela Parker | Jul 22, 2021 at 3:39 pm ET

Agency Services

Agency commits to equality in influencer marketing

And sets itself measurable goals.

Rodric Bradford | Aug 13, 2020 at 3:09 pm ET

Agency Services

How the Paycheck Protection Program can save your agency, and your clients

The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program today.

Steven Hammer | Apr 3, 2020 at 8:02 am ET

Agency Services

6 reasons why your agency should offer SEO

From mom-and-pop shops to international industry leaders, all businesses can benefit from SEO.

Digital Marketing Depot | Mar 2, 2020 at 3:00 pm ET

Agency Services

An agency veteran goes in-house to help build and lead a new PPC team

T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.

Ginny Marvin | Feb 18, 2020 at 9:21 am ET

Agency Services

How to win Agency of the Year: Interview with a judge

Past winners of our coveted Agency of the Year awards -- awarded for both SEM and SEO specialties -- have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.

Katie Jordan | Jan 30, 2020 at 4:22 pm ET

Agency Services

How to find your ideal SEO agency

An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole.

Michael Transon | Oct 24, 2019 at 2:53 pm ET

Marketing Management

Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise

Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing efforts.

Jennifer Cannon | Oct 17, 2019 at 2:45 pm ET

Agency Services

The 3 Ps to growing your agency – position, price and pitch

Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add […]

Digital Marketing Depot | May 23, 2019 at 1:15 pm ET

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