Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Why assumption-based GTM strategy is facing a powerful reckoning
It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven.
Dashboards don’t win games, coaching does
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.
Why marketers are leaving and what it takes to stay
Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.
Marketing artificial intelligence (AI)
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Marketing artificial intelligence (AI)
The harsh reality of AI in marketing
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
An outcome-driven framework for core martech selection
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
Marketing can’t own the results without a say in the strategy
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
AI can scale ads, but great creatives drive brand impact
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.
6 steps to take a guilt-free vacation from your email program
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.
How to lead marketing through economic uncertainty
Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves.
Marketing artificial intelligence (AI)
Your AI strategy is stuck in the past — here’s how to fix it
Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.
Marketing artificial intelligence (AI)
AI fatigue is real, and it’s costing brands more than engagement
From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.
Marketing artificial intelligence (AI)
AI can’t create meaning — that’s still marketing’s job
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.
CMOs, CEOs and marketers are all struggling with martech data issues
Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.
Marketing artificial intelligence (AI)
Lessons from letting AI vibe code a landing page
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.
Why the best thought leadership doesn’t sound like thought leadership
Influence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view.
The high cost of undervaluing experienced marketing leadership
Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works.
Marketing gains from AI begin with governance
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start.
Your ecommerce calendar just got a year-round makeover
Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.
How strong brands build stronger B2B pipelines
In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.
IAB releases draft digital advertising invoice API specifications
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11.
Why SaaS vendors must shift from transactions to embedded partnerships
Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
The hidden cost of playing defense in marketing
Google, Skype and a $10B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward.
Real persuasion doesn’t require manipulation
Ethical persuasion builds trust. Manipulation destroys it. Learn how to market with empathy, not pressure.
Marketing artificial intelligence (AI)
6 brands taking a stand against AI content
AI images are showing up in an increasing number of advertisements. Consumers are pushing back, and so are these brands.
Why your best marketers might be working for me
Side gigs aren’t just about extra cash — they’re about purpose, recognition and growth. Are your marketers truly fulfilled?
Drive smarter marketing—with data that leads
See how data standards are helping top brands drive agility, efficiency, and measurable ROI in today’s volatile marketing landscape.
Digital asset management (DAM)
3 must-have new AI features for your DAM
GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.
How to do scenario planning the right way
Learn the core principles of this misunderstood strategy — and how to use it to build resilient business plans.
B2B buyers need a reason to believe, not a list of features
B2B buyers don’t want a feature list. They want confidence, clarity and a reason to believe. Here's how to deliver it.
Marketing artificial intelligence (AI)
Marketers have lots of AI, but not enough direction
Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
AI promises a shortcut, but creative teams are taking the scenic route
AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet.
3 ways to turn tariff turmoil into marketing gold
Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times.
Misinformation is exploding, and your brand is next
What you need to know to protect yourself and your company from falling prey to misinformation.
Crumbl’s legal trouble shows the risks of shortcut marketing
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake.
Why the future of marketing depends on a smarter MOps function
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
CMOs brace for cuts as marketing budgets stay flat
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.