Management
Intuit confirms Mailchimp acquisition in huge move for digital marketing industry
The rumors are confirmed. Intuit is adding marketing automation and engagement platform Mailchimp to its portfolio of accounting and finance solutions.
Management
Why we care. Marketing runs on automation, but that doesn’t mean it requires no management. The right people in the right roles with the right skill-sets are essential to making marketing work to fuel the modern growth engine. We care about the implementation, integration and operation of marketing technology.
Management
Why do industry professionals believe agile marketing needs to evolve?
Agile marketers from around the world came together this week to re-visit industry values and data principles of the Agile Marketing Manifesto for brand strategy.
Management
Gartner: Marketing budgets slashed in 2021
In 2021, marketing budget were dramatically cut, but spend on marketing tech held steady.
Management
Proceed with caution: Tuesday’s Daily Brief
Plus, four tools to check for title changes in the SERPs.
Management
Defining your brand: Marketoon of the Week
Finding keys to a brand that everybody can agree on.
Management
Writing customer stories to improve team collaboration
A practical technique to build collaborative team processes on a foundation of customer-centricity.
Management
Real Story on MarTech: Consider supply and demand chains for your marketing content
Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.
Management
Brian Halligan steps down as HubSpot CEO
CCO Yamini Rangan steps into the leadership role. Halligan will continue as Executive Chairman.
Management
Why Kanban is more than a visualization board
It's about developing a problem-solving mind-set, for example when it comes to clogged workflows.
Management
New job? Here are the skills you need to succeed today
How to prepare for and successfully execute a new leadership role.
Management
The pendulum swings to composable stacks: Tuesday’s Daily Brief
One of the leading CMS vendors is changing course as marketing organizations move towards composable martech stacks.
Management
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Management
The Real Story on MarTech: 10 steps to making better vendor selection choices
Selecting better technology really means selecting better-fitting technology. Here's how to do just that.
Management
Work from where: Marketoon of the Week
If companies are in doubt, they should consult their marketers.
Management
Building your marketing team involves art and a science
In searching for marketing professionals to fill key roles, take some time to map out the different operations your team will be carrying out.
Uncategorized
Be part of the change: Tuesday’s Daily Brief
Mediavine is running a PSA on diversity across unsold ad inventory on its network of publishers.
Management
Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks
But many smaller vendors are betting their lives on a single offering.
Management
Crowdsourcing the most important metric in marketing
Think marketers can't agree on their most important metric? Think again.