Management
SaaS buyers: The process is frustrating
SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process.
Management
Why we care. Marketing runs on automation, but that doesn’t mean it requires no management. The right people in the right roles with the right skill-sets are essential to making marketing work to fuel the modern growth engine. We care about the implementation, integration and operation of marketing technology.
Management
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
Management
Google News transparency policy, OOH is back: Wednesday’s Daily Brief
Plus, the Agile Marketing Manifesto will be refreshed.
Management
When presenting, less is more: Thursday’s daily brief
Plus Mindtickle's conversation intelligence for sales and the renewed interest in driving in-store traffic.
Management
The Real Story on MarTech: Apply design thinking to select the right vendor
Put design thinking at the center of your marktech evaluation and acquisition strategy.
Management
YouTube to show ads on non-monetized videos: Monday’s daily brief
Plus, do you miss your old office?
Management
How agile marketers can work with other teams to improve customer experience
Get teams working together, like Three (or Four) Amigos.
Management
Surefire ways to improve your presentations: Thursday’s daily brief
Plus, the 2021 Stackies are open for submissions.
Management
Real Story on MarTech: The new stack
The case for concentrating key capabilities in the lower, foundational part of your stack
Management
Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
Management
When testing, look at the big picture
Optimizing for MQLs, for example, can have big implications for downstream processes
Management
How marketers manage their work today: Monday’s daily brief
Please take our new survey on work management
Management
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.
Management
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with you.
Management
How Smartly.io is overcompensating for its carbon emissions
By partnering with Compensate, the adtech platform is reducing its overall carbon footprint
Management
HubSpot Operations Hub, Outbrain IPO: Thursday’s daily brief
Plus, what do event attendees want from your presentation?
Management
The pros and cons of specializing in specific martech products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?
