Marketing artificial intelligence (AI)
AI agents are coming between you and your customers
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.
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Greg Kihlstrom's latest articles
Marketing artificial intelligence (AI)
How to build a marketing team with AI coworkers
Before adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable.
How to stop overpaying for AI complexity
Rule-based, predictive, generative, and agentic systems come with very different costs and risks. Start with the lightest approach that can do the job.
Stop buying AI and start buying capabilities
"AI-powered" hides what a product actually does. A four-part framework makes vendor claims easier to evaluate and compare.
3 direct mail lessons for evaluating agentic commerce
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes.
In agentic commerce, your brand promise must be provable
Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value.
Synthetic research is a promise with a catch
Brands are rushing into AI-driven synthetic insights — but without governance and validation, results can mislead. Balance speed with accuracy.
Marketing artificial intelligence (AI)
AI commoditizes marketing execution and elevates judgment
Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity.
The competition for brand visibility has moved to AI search
High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.
How AI agents shaped the record-breaking 2025 holiday season
Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what marketers should do next.
Marketing artificial intelligence (AI)
When AI agents become the customer
Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
How marketers can spark traveler wanderlust with emotion, authenticity and video
Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings.
Marketing artificial intelligence (AI)
Why agentic AI is the next big shift in CX strategy
Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences.
B2B marketers have a chance to close the small business confidence gap
SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions.
Marketing artificial intelligence (AI)
Agentic AI is about to transform the martech stack — and the way marketers work
AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.
AI can scale ads, but great creatives drive brand impact
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.
Your ecommerce calendar just got a year-round makeover
Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.
Why the future of marketing depends on a smarter MOps function
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
The strategic rise of the marketing analyst in the age of AI
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
How to promote data literacy in your marketing team
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results.
How shared goals and incentives improve marketing results
Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.
How to use post-campaign data to make your marketing better
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.
3 ways to use predictive analytics to make better decisions
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes.
How to avoid pitfalls of data-driven marketing execution
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility.
Mastering data-driven decision-making in the strategy phase
Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns.
Marketing artificial intelligence (AI)
Why brands must bridge the knowledge gap in AI adoption
AI hype is leading to rapid adoption, but what happens when understanding lags behind?
Marketing artificial intelligence (AI)
Ethical considerations for AI adoption in MOps
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
Implementing AI into MOps, from campaign launch to refinement and optimization
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
Marketing artificial intelligence (AI)
Integrating AI into MOps: Aligning your platforms, data and processes
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
Laying the groundwork for AI in MOps: How to get started
A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams.
Customer journey orchestration
Driving growth through data: Optimizing the retention stage
Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts.
Customer journey orchestration
Driving growth through data: Optimizing the purchase stage
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value.
Customer journey orchestration
The power of customer data across the journey: Acquisition
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.
Customer journey orchestration
Continuous improvement and innovation: Successful customer journey operations
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations.
Customer journey orchestration
The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
Customer journey orchestration
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences.
Marketing artificial intelligence (AI)
4 AI categories impacting marketing: Workflow automation and RPA
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes.
Marketing artificial intelligence (AI)
4 AI categories impacting marketing: Personalized customer journeys
Here's why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible.