How to promote data literacy in your marketing team
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results.
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results.
Greg Kihlstrom | Jan 23, 2025 at 11:40 am ETBreaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.
Greg Kihlstrom | Dec 13, 2024 at 11:29 am ETUse post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.
Greg Kihlstrom | Nov 8, 2024 at 10:27 am ETDrive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes.
Greg Kihlstrom | Oct 2, 2024 at 10:00 am ETSteer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility.
Greg Kihlstrom | Sep 17, 2024 at 9:54 am ETInsights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns.
Greg Kihlstrom | Aug 7, 2024 at 9:47 am ETMarketing artificial intelligence (AI)
AI hype is leading to rapid adoption, but what happens when understanding lags behind?
Greg Kihlstrom | Jul 29, 2024 at 10:28 am ETMarketing artificial intelligence (AI)
Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
Greg Kihlstrom | Jun 17, 2024 at 10:24 am ETAI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
Greg Kihlstrom | May 22, 2024 at 12:11 pm ETMarketing artificial intelligence (AI)
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
Greg Kihlstrom | Apr 15, 2024 at 10:59 am ETA framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams.
Greg Kihlstrom | Mar 21, 2024 at 12:21 pm ETCustomer journey orchestration
Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts.
Greg Kihlstrom | Feb 21, 2024 at 9:22 am ETCustomer journey orchestration
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value.
Greg Kihlstrom | Jan 11, 2024 at 11:00 am ETCustomer journey orchestration
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.
Greg Kihlstrom | Dec 7, 2023 at 12:39 pm ETCustomer journey orchestration
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations.
Greg Kihlstrom | Nov 13, 2023 at 9:45 am ETCustomer journey orchestration
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
Greg Kihlstrom | Oct 10, 2023 at 9:45 am ETCustomer journey orchestration
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences.
Greg Kihlstrom | Sep 7, 2023 at 11:29 am ETMarketing artificial intelligence (AI)
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes.
Greg Kihlstrom | Aug 2, 2023 at 10:12 am ETMarketing artificial intelligence (AI)
Here's why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible.
Greg Kihlstrom | Jul 17, 2023 at 9:22 am ETMarketing artificial intelligence (AI)
While this area of AI has been around long enough, it shouldn't be a substitute for strategic oversight by humans.
Greg Kihlstrom | Jun 13, 2023 at 11:03 am ETMarketing artificial intelligence (AI)
Here's what you need to know about generative AI in marketing and why it's worth paying attention to.
Greg Kihlstrom | May 19, 2023 at 11:41 am ETAI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Greg Kihlstrom | Mar 30, 2023 at 10:09 am ETLearn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
Greg Kihlstrom | Mar 3, 2023 at 9:53 am ETBeyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Greg Kihlstrom | Feb 2, 2023 at 10:03 am ETHaving an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
Greg Kihlstrom | Jan 30, 2023 at 9:49 am ETWhile “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them.
Greg Kihlstrom | Jan 12, 2023 at 9:49 am ETOptimization and personalization
Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI.
Greg Kihlstrom | Dec 27, 2022 at 9:24 am ETOptimization and personalization
Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model.
Greg Kihlstrom | Dec 20, 2022 at 9:37 am ETOptimization and personalization
Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters.
Greg Kihlstrom | Dec 13, 2022 at 10:11 am ETCustomer journey orchestration
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
Greg Kihlstrom | Oct 7, 2022 at 10:03 am ETCustomer journey orchestration
Here are three processes essential for succeeding with CJO.
Greg Kihlstrom | Sep 30, 2022 at 10:57 am ETCustomer journey orchestration
How to get ready to implement customer journey orchestration. First: think about the people involved.
Greg Kihlstrom | Sep 21, 2022 at 2:05 pm ET