Marketing artificial intelligence (AI)
Automation doesn’t eliminate vague objectives
Your AI tools may be doing exactly what you asked. That doesn't mean they're doing what the business needs.
Contributor
Jaimon Hancock's latest articles
Your most efficient campaigns might be limiting your growth
Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency.
Why every marketer needs a ‘do-not-do’ list
Doing more isn’t always progress. Learn how subtraction can free up time, sharpen focus and boost your marketing impact.
Marketing can’t own the results without a say in the strategy
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
How more tools and tactics hurt marketing performance
Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet.
Marketing artificial intelligence (AI)
The AI-powered path to smarter marketing
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities.
How to secure leadership buy-in for digital marketing initiatives
Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth.
Customer relationship management (CRM)
3 traits of an effective marketing CRM product owner
Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner.