Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Why customer service determines the ROI of your marketing spend
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses.
Marketing artificial intelligence (AI)
How to design marketing organizations for AI learning and scale
Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale.
Trust can’t be automated, and that’s why it matters
In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale.
The brand moments algorithms will never understand
Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value them.
How to demonstrate marketing ROI in a way the C-suite trusts
Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and predictability.
Marketing leaders need peers, not playbooks
In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help.
No means no, even when the system refuses to listen
Data-driven marketing can see disengagement clearly, yet keeps pushing. Silence is a signal. Treating it otherwise damages trust.
Why customer experience is the ultimate growth strategy in 2026
CX is no longer a set of touchpoints. Learn how data, AI and org alignment reshape experience design and execution.
How smart leaders use marketing metrics to navigate uncertainty
Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market.
Why GTM control breaks and how it’s rebuilt
When signals multiply and decisions arrive early, control becomes a systems problem. Adaptive GTM teams must rebalance instead of react.
How CMOs should think about discovery in an AI-first world
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months.
A marketer’s guide to what strategy is and isn’t
Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability.
Marketing artificial intelligence (AI)
AI governance without strategy is setting marketing teams up to fail
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value.
Why AI visibility is now a C-suite mandate
AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority.
Marketing artificial intelligence (AI)
The most useful AI tool might already be in your browser
The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow.
AI is paying off for B2B marketing. For B2B marketers? Not so much.
82% of B2B marketers say AI skills haven't helped their paycheck, and 70% are upskilling on their own time and their own dime.
Marketing artificial intelligence (AI)
Bad processes don’t get better with automation
AI-powered automation reflects your process discipline and data quality. Without controls, it turns flawed assumptions into trusted mistakes.
Why AI is the most unpredictable cost in the martech stack
AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams can regain visibility and control.
How six thinking hats can improve martech decision making
A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make better decisions.
Peter Drucker warned us. Positionless Marketing is the answer
In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.
How to tell if you have too many tools in your stack
Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised.
When martech requires a sprint — and when it demands a marathon
Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention.
Why CreativeOps and MOps can’t survive independently
Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.
Customer relationship management (CRM)
A 5-step blueprint for CRM naming conventions
Turn inconsistent asset names into a system that improves searchability, reporting and day-to-day execution across teams.
Marketing artificial intelligence (AI)
The rise of vibe marketing and what it means for marketers
Vibe marketing is using AI and no-code tools to turn plain-English ideas into live campaigns faster than traditional teams and stacks can keep up.
3 brand mistakes that AI will keep amplifying in 2026
Reactive crisis response, neglected executive narratives and reckless AI adoption continue to haunt brands as genAI recirculates past controversies.
Your AI is not helping if it makes me do the work
Execution that actually ships still happens manually. That gap between intent and outcome is why AI in martech keeps adding work.
Omnicom’s mega-merger doubles down on media — at creativity’s expense
The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives momentum.
3 roles every marketing leader needs now
Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.
What efficiency-first martech gets wrong about creativity
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas.
The future of GTM starts with causal clarity
Linear GTM models can’t explain stalled buyer decisioning or collapsing performance. A causal GTM logic layer is emerging to restore clarity and control.
How CreativeOps keeps AI-driven content from stalling
More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned.
Marketing mix modeling has a usage problem, not a tech problem
Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability.
Why approved web pages still don’t go live and how AI bridges the gap
AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects.
Marketing artificial intelligence (AI)
The 5 levels of AI decision control every marketing team needs
A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing performance.
5 marketing lessons hiding inside Disney’s merchandising engine
Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion.
Marketing artificial intelligence (AI)
4 steps to building real AI skills without waiting on leadership
Leadership may expect AI adoption without a roadmap. Here’s a four-step framework for marketers to build practical AI skills and scale impact.
Marketing artificial intelligence (AI)
How to speed up AI adoption and turn hype into results
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity.
Why martech teams need diagnostic talent in 2026
Most martech friction comes from misinterpretation. The right talent can distinguish useful complexity from decay and restore team confidence.
Think different: The Positionless Marketing manifesto
Assembly-line methods put marketers in a box. Technology removed it - marketers haven't noticed.