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Marketing Management

MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is marketing work management and how do these platforms support agile marketing?
  • Does your organization need a marketing work management platform?
  • Here’s how startups and small companies should build their marketing stacks
  • 20 ways to make your marketing team more productive
  • Five human issues that can wreck a technology implementation

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Marketing Management

You’re interested in ABM but what will it cost?

How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars.

The ABM Agency | Apr 26, 2022 at 8:35 am ET

Data

Master the art of agile research to iterate, innovate and grow

In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.

Cynthia Ramsaran | Apr 25, 2022 at 5:39 pm ET

Customer & Digital Experience

Improve the customer journey experience with these proven steps

In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.

Cynthia Ramsaran | Apr 22, 2022 at 1:36 pm ET

Marketing Management

What agile marketing teams need from their leaders

By making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.

Stacey Ackerman | Apr 21, 2022 at 11:49 am ET

Data

5 proven ways to boost conversion rates in 2022

In this webinar, find new ways to engage with buyers and build relationships with top tier accounts.

Cynthia Ramsaran | Apr 13, 2022 at 4:01 pm ET

Marketing Management

4 steps to ranking higher on Google with hub and spoke content marketing

Boost keyword rankings and increase traffic with this tried and true strategy.

Cynthia Ramsaran | Apr 12, 2022 at 5:46 pm ET

Marketing Management

How marketers embrace agile ways of working

At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders.

Stacey Ackerman | Apr 8, 2022 at 12:51 pm ET

Data

Top data and analytics trends for the digital-first marketer

In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide.

Cynthia Ramsaran | Apr 7, 2022 at 4:32 pm ET

Marketing Management

How do you prioritize measurement in a privacy-first world?

Listen in on the challenges and solutions to help you get ready for a cookieless future.

Cynthia Ramsaran | Apr 6, 2022 at 2:59 pm ET

Customer & Digital Experience

Get started on achieving real-time customer engagement at scale

In this webinar, learn the steps Shutterfly took toward real-time CX.

Cynthia Ramsaran | Apr 5, 2022 at 5:00 pm ET

Marketing Management

A new way of marketing planning: At the last responsible moment

Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.

Stacey Ackerman | Apr 1, 2022 at 10:53 am ET

Email Marketing

7 common problems that derail A/B/n email testing success

Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.

Kath Pay | Mar 30, 2022 at 9:43 am ET

Marketing Management

Why doing less is more in agile marketing

Build a culture of doing less and providing more value.

Stacey Ackerman | Mar 28, 2022 at 9:43 am ET

Marketing Management

Europe moves to end dominance of Big Tech

The Digital Markets Act will place restrictions on operations of the biggest tech "gatekeeper" companies and may force changes to their business models.

Kim Davis | Mar 25, 2022 at 1:35 pm ET

Marketing Management

Measurement in a cookieless world: Are you ready for what’s next?

In this webinar, learn about the challenges and solutions to help you get ready for a cookieless future.

Cynthia Ramsaran | Mar 25, 2022 at 10:29 am ET

Marketing Management

InMobi releases independent ad mediation platform

Let publishers own and manage their data and review advertising spend. end-to-end.

Constantine von Hoffman | Mar 23, 2022 at 12:04 pm ET

Marketing Management

7 leadership behaviors for marketing agility

Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.

Stacey Ackerman | Mar 22, 2022 at 2:58 pm ET

Marketing Management

8 email best practices for 2022 to drive growth

In this Salesforce webinar, learn how you can drive more engagement and save time.

Cynthia Ramsaran | Mar 22, 2022 at 2:46 pm ET

Marketing Management

The Trade Desk launches certified service partner program for SMBs

Goodway Group is first to join as partner.

Chris Wood | Mar 22, 2022 at 2:38 pm ET

Marketing Management

How marketers can measure success

Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.

William Terdoslavich | Mar 22, 2022 at 9:52 am ET
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