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In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
Looking to tap new labor markets for marketing talent? You need to know which tasks can be "lifted and shifted." Here's a recipe for success.
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.