Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to survive (and learn from) email marketing mistakes
Learn how to deal with mistakes, analyze what went wrong and move forward from errors while maintaining a candid, accountable team culture.
How to make the most of your marketing work management solution
Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity.
Skills-based hiring for modern marketing teams
Modern CMOs must prioritize skills over degrees, building teams skilled in data, technology and creativity for today's dynamic digital landscape.
5 steps to a seamless post-M&A brand integration
Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A.
Marketing artificial intelligence (AI)
Why AI will have the faults of human intelligence
Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations.
Mastering the art of goal setting in marketing operations
Take a dual approach for success, setting top-down and bottom-up goals.
The omnichannel opportunity: A path to seamless experiences
Omnichannel is more than a buzzword. Learn why it matters and how strong leadership can harmonize strategies.
Aligning martech with your business strategy: Your blueprint for success
Practical insights for CMOs looking to effectively align martech with business strategy in their organizations.
How to categorize customer data for actionable insights
Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success.
Owned asset optimization: The key to connecting with financial consumers
Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.
Combining martech projects: 5 questions to ask
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk.
Winning the B2B race from sales to profitability
Growth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.
What to do when your martech tools aren’t delivering results
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs.
The secrets of effective leadership
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry.
How to transform customer experience with AI
Learn how AI is impacting the customer experience by enabling clear messaging, frictionless journeys and personalized interactions at scale.
How to build customer trust through data privacy and security
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust.
Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment.
Marketing artificial intelligence (AI)
Still human: Why consumer closeness matters in an AI-driven world
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models.
How to develop a winning B2B ideal customer profile
Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes.
3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
3 steps to an authentic brand: Identity, intention and implementation
Learn how focusing on identity, intention, and implementation creates brands and careers fueled by purpose, not just promotions.
Data visualization: How to transform analytics data into actionable insights
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization.
Why agencies need to work closely with client RevOps teams
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue.
How strategic martech integration drives business growth
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.
5 secrets of streamlining marketing workflows
Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more.
From efficiency to efficacy: 2024’s B2B marketing revolution
2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea.
3 tips to improve your conference presentations
Before you head out to speak at events in 2024, consider these tips for making your presentation the best it can be.
Optimizing digital experiences: Don’t focus on just one metric
A fast website isn't the only thing that matters to customers. Learn a more holistic approach to improving digital experiences.
4 common pitfalls in failed agile marketing transformations (and how to avoid them)
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies.
3 ways to retain marketing talent — and why it’s important to do so
A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent.
10 top marketing podcasts for 2024
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
6 marketing books to read in 2024
Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works.
Campaign management software: What can it do for you?
Streamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all of your needs.
Marketing artificial intelligence (AI)
The 5 key pillars of AIOps in marketing
Operationalizing AI doesn't require an entirely new tech stack. Learn how to leverage your MOps foundations and simply expand them to enable AI productivity.
The CMO’s guide to aligning martech and business strategy
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth.
3 observations from 2023 to help you in 2024
Harness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024.
7 steps to make sure you’re getting everything from your marketing software
Are you constantly upgrading to the tools to add functionality? You may not need to. Here's how to avoid the pitfalls of under-implementation.
7 ways to end the sales and marketing Catch-22
Sales and marketing have entered a vicious cycle of "more is better" without considering performance. Here’s how to break it.
Top tips for building a successful brand strategy in 2024 and beyond: Part 2
In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings.
Top tips for building a successful brand strategy in 2024 and beyond
Mapping your brand goal to behaviors and emotions is key to building a successful strategy.