What happens when sales drives your content
Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach.
Contributor
Jeanne Jennings's latest articles
The email metrics marketers are likely to get wrong
Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance.
Writing for GEO feels like early SEO all over again
The shift from ranking to extraction is subtle but significant. Learn how to make expertise easier to use without turning it into formula.
A practical framework for AI disclosure in marketing
How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t.
What privacy and email laws reveal about today’s compliance risk
From CAN-SPAM to state privacy statutes, federal preemption has been inconsistent. Playing it safe in a patchwork system matters now.
Why today’s AI panic feels like the 1990s internet all over again
The AI debate echoes 1990s internet fears. See what marketers learned last time and how transparency, ethics and readiness can guide this new era.
Do you know who’s on your email list?
Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership.
Who’s advocating for your email subscribers?
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips.
‘Set it and forget it’ is how automated email ROI dies
Automated email campaigns need care to keep earning. A quick audit can turn a forgotten send into a top performer.
Marketing artificial intelligence (AI)
3 tips for getting your team started with AI
Still stuck fiddling with AI tools? Ditch the overwhelm. This guide shows how simple habits can turn AI into your team’s biggest productivity win.
Marketing artificial intelligence (AI)
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Why your emails still miss the inbox even if you’re ‘in compliance’
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.
Your emails belong in Promotions — and that’s a good thing
Stuck in the five stages of inbox grief? Learn why the Promotions tab might be your secret weapon for email marketing success.
The biggest email newsletter mistake B2B companies keep making
If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts results.
An email automation blueprint for smarter customer journeys
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.
Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.
Applying scientific method to performance
Learn how to build and test hypotheses to bolster a scientific approach to performance testing.
Use conversion rate as your key email marketing metric
Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance.
Marketing artificial intelligence (AI)
3 marketing use cases for generative AI that aren’t copywriting
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.
3 ways to optimize your marketing automation beyond technology
Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.