MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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An incredibly brief guide to shifting marketing offshore
Looking to tap new labor markets for marketing talent? You need to know which tasks can be "lifted and shifted." Here's a recipe for success.
Work in Progress Limits: Getting started with the Agile Marketing Navigator
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Diversity and inclusion in marketing
A new way to find the tech talent you need
Look for skills and potential instead of specific experience.
The only two things that matter in marketing
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
It’s time for CMOs to talk business
CMOs are marketing-minded already. Today they need to be business-minded above all.
10 questions to ask when auditing your email program
It's time to rethink the email marketing audit. Here's your blueprint for the coming year.
Webinar: The key to email marketing success
Maximize marketing spend and email deliverability.
Story Points: Getting started with the Agile Marketing Navigator
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
6 martech contract gotchas to be aware of
Martech contracts can raise thorny issues. Here are some to look out for.
Marketing artificial intelligence (AI)
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Customer Stories: Getting started with the Agile Marketing Navigator
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Project and workflow management
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
Team Improvement: Getting started with the Agile Marketing Navigator
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Webinar: What you need to know to rise above economic and buyer uncertainty
Tune in to this panel to get key findings from MarTech's survey.
Team Showcase: Getting started with the Agile Marketing Navigator
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
How work management tools are connecting marketing teams and processes
Vendors are now creating marketer-centric work management systems.
What are diversity, equity and inclusion, and why do marketers need them?
Diversity drives success, but only if it's in both your content and your organization.
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
The Daily Huddle: Getting started with the Agile Marketing Navigator
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Customer experience for the modern marketer
Get an actionable understanding of customer experience as well as how it differs from digital experience.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Most marketing fails before it starts — here’s how to fix it
The pitfalls to avoid and the higher roads to take for marketing success.
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
Cycle Planning: Getting started with the Agile Marketing Navigator
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
20 ways to make your marketing team more productive
Here are some hacks and ways to build a culture that rewards productivity.
Building a Marketing Backlog: Getting started with the Agile Marketing Navigator
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Rethinking the marketing planning process for an agile world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
Digital asset management (DAM)
We’re implementing DAM! Where do I start?
These few first steps will start your journey off on the right track and set you up for future success.
3 ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach.
Creating a Blueprint: Getting started with the Agile Marketing Navigator
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
How to determine the minimally viable launch: Getting started with the Agile Marketing Navigator
Work as an entire delivery team with your business stakeholders to quickly gain alignment.