The B2B CEO’s social media checklist
Gain insights on transforming social media from a tactical afterthought to a strategic revenue driver for B2Bs.
Gain insights on transforming social media from a tactical afterthought to a strategic revenue driver for B2Bs.
Scott Gillum | Mar 12, 2024 at 11:30 am ETEvery year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI.
Scott Gillum | Mar 7, 2024 at 11:36 am ETMarketing artificial intelligence (AI)
Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations.
Scott Gillum | Feb 15, 2024 at 9:30 am ETMaybe one step in the right direction would be ensuring that AI content generators properly cite their sources.
Scott Gillum | Jan 19, 2024 at 11:37 am ETSales and marketing have entered a vicious cycle of "more is better" without considering performance. Here’s how to break it.
Scott Gillum | Dec 11, 2023 at 11:07 am ETInvestment is slowing, budgets are shrinking and generative AI threatens disruption. Here's why 2024 may be a shakeup year for martech.
Scott Gillum | Nov 9, 2023 at 1:55 pm ETExplore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.”
Scott Gillum | Oct 11, 2023 at 10:06 am ETLearn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
Scott Gillum | Sep 21, 2023 at 11:04 am ETMarketing artificial intelligence (AI)
Or is it artificial intelligence minus human intelligence = failure?
Scott Gillum | Jun 28, 2023 at 10:22 am ETTo succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started.
Scott Gillum | Jun 7, 2023 at 9:51 am ETAI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.
Scott Gillum | May 16, 2023 at 9:52 am ET