Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
An email automation targeting browsers who don't buy can be an effective tool to bring busy shoppers back for a second look.Kath Pay | Dec 15, 2022 at 10:47 am ET
Goodbye doesn't have to mean "get lost." Here's how to make your email unsubscribe process more user-friendly.Kath Pay | Nov 3, 2022 at 1:05 pm ET
Need to send an "Oops!" email? It's crucial to follow up your error with the right message. Learn from these examples.Kath Pay | Oct 12, 2022 at 10:07 am ET
Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.Kath Pay | May 31, 2022 at 10:54 am ET
Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.Kath Pay | Mar 30, 2022 at 9:43 am ET
Kath Pay explains the four steps you should take to update your email strategy.Kath Pay | Jun 29, 2021 at 10:29 am ET