Why and how to use loss aversion in email marketing (plus 4 examples)
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
Kath Pay is CEO at Holistic Email Marketing and the author of the award-winning Amazon #1 best-seller "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers."
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
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Kath Pay | Aug 31, 2022 at 10:27 am ETThey aren't the same, and if you get it wrong, you'll leave money on the table.
Kath Pay | Aug 5, 2022 at 9:00 am ETPersonalization isn't the goal, it's a tactic to achieve the goal.
Kath Pay | Jul 5, 2022 at 12:52 pm ETRe-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.
Kath Pay | May 31, 2022 at 10:54 am ETWhen it comes to improving your email programs, it's all about the numbers.
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Kath Pay | Mar 30, 2022 at 9:43 am ETIt's important to decide whether a trend presents real opportunity or distraction.
Kath Pay | Feb 18, 2022 at 10:17 am ETTry these steps before giving up on disengaged and inactive email recipients.
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Kath Pay | Oct 8, 2021 at 9:57 am ETAnd how to apply them to your email marketing program.
Kath Pay | Aug 17, 2021 at 9:23 am ETKath Pay explains the four steps you should take to update your email strategy.
Kath Pay | Jun 29, 2021 at 10:29 am ET