Does your email copy persuade or sell?
They aren't the same, and if you get it wrong, you'll leave money on the table.
Kath Pay is CEO at Holistic Email Marketing and the author of the award-winning Amazon #1 best-seller "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers."
8 major email marketing mistakes and how to avoid them
Personalization isn't the goal, it's a tactic to achieve the goal.
Lapsed customers aren’t the same as unengaged subscribers
Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
7 common problems that derail A/B/n email testing success
Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.
Don’t let innovation overcome email common sense
It's important to decide whether a trend presents real opportunity or distraction.
Design emails for 4 personality types to win back customers
Try these steps before giving up on disengaged and inactive email recipients.
Facebook’s failure highlights why email reigns
How email marketers seized the chance to capitalize on the Facebook/Instagram outage.
5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program.
Good riddance, open rate: How Apple’s change will make you a better email marketer
Kath Pay explains the four steps you should take to update your email strategy.