Does your email copy persuade or sell?
They aren't the same, and if you get it wrong, you'll leave money on the table.
Kath Pay is CEO at Holistic Email Marketing and the author of the award-winning Amazon #1 best-seller "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers."
They aren't the same, and if you get it wrong, you'll leave money on the table.
Kath Pay | Aug 5, 2022 at 9:00 am ETPersonalization isn't the goal, it's a tactic to achieve the goal.
Kath Pay | Jul 5, 2022 at 12:52 pm ETRe-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.
Kath Pay | May 31, 2022 at 10:54 am ETWhen it comes to improving your email programs, it's all about the numbers.
Kath Pay | May 6, 2022 at 10:05 am ETDon't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.
Kath Pay | Mar 30, 2022 at 9:43 am ETIt's important to decide whether a trend presents real opportunity or distraction.
Kath Pay | Feb 18, 2022 at 10:17 am ETTry these steps before giving up on disengaged and inactive email recipients.
Kath Pay | Dec 9, 2021 at 9:44 am ETHow email marketers seized the chance to capitalize on the Facebook/Instagram outage.
Kath Pay | Oct 8, 2021 at 9:57 am ETAnd how to apply them to your email marketing program.
Kath Pay | Aug 17, 2021 at 9:23 am ETKath Pay explains the four steps you should take to update your email strategy.
Kath Pay | Jun 29, 2021 at 10:29 am ET