How to use B2B PR to shape what AI recommends
AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Shama Hyder is the Founder & CEO of Zen Media, an international keynote speaker, and a bestselling author. Fast Company calls her a "millennial master of the universe" and a "zen master of marketing." She's a Forbes and Inc. 30 under 30 alum, and LinkedIn has called her a Top Voice in Marketing four years in a row. Shama was recognized as a top 100 entrepreneur under the age of 30 by The White House and a top 100 entrepreneur under the age of 35 by the United Nations. Zen Media is a PR and marketing agency serving tech-driven b2b companies around the globe. Shama has been a media correspondent for Fox Business, MSNBC, Bloomberg, CNBC and she's one of the world’s leading experts on marketing and PR in the digital age.
AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it.
Shama Hyder | May 29, 2026 at 9:02 am ETLinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves.
Shama Hyder | Apr 23, 2026 at 10:25 am ETSmall UX tweaks can remove major purchase barriers. Create a seamless checkout experience that keeps customers coming back.
Shama Hyder | Mar 25, 2026 at 8:32 am ETTraditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category.
Shama Hyder | Feb 26, 2026 at 8:26 am ETMarketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses.
Shama Hyder | Feb 11, 2026 at 9:15 am ETAI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most.
Shama Hyder | Jan 9, 2026 at 8:40 am ETOptimization and personalization
Personalization works only when operations do, powered by verified data, real-time signals and automated workflows.
Shama Hyder | Nov 21, 2025 at 8:34 am ETAs Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge.
Shama Hyder | Oct 17, 2025 at 9:11 am ETManufacturers are losing deals to faster competitors, and AI is the only way to close the gap between marketing promises and operational delivery.
Shama Hyder | Sep 17, 2025 at 8:54 am ETStop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster.
Shama Hyder | Aug 12, 2025 at 9:06 am ETOptimization and personalization
AI is analyzing decades of manufacturers' customer data to create customer experiences precisely tailored to their different needs.
Shama Hyder | Jul 22, 2025 at 8:24 am ETInfluence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view.
Shama Hyder | Jun 16, 2025 at 9:11 am ETEconomic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times.
Shama Hyder | May 19, 2025 at 9:00 am ETLegacy sectors are finding their digital voice and building cross-generational teams to drive the future of work.
Shama Hyder | Apr 28, 2025 at 9:00 am ETWhen budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages.
Shama Hyder | Mar 12, 2025 at 11:48 am ETRestoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin.
Shama Hyder | Feb 12, 2025 at 2:05 pm ETCreate unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.
Shama Hyder | Jan 22, 2025 at 11:03 am ETGen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.
Shama Hyder | Dec 18, 2024 at 11:39 am ETFrom high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions.
Shama Hyder | Nov 25, 2024 at 11:41 am ETBuilding brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation.
Shama Hyder | Oct 15, 2024 at 10:45 am ETAI's role in B2B marketing isn't universal. Learn where human expertise trumps automation in content, design and regulated industries.
Shama Hyder | Sep 19, 2024 at 10:09 am ETCities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling.
Shama Hyder | Aug 9, 2024 at 10:08 am ETMarketing artificial intelligence (AI)
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
Shama Hyder | Jul 23, 2024 at 2:17 pm ET83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards.
Shama Hyder | Jul 1, 2024 at 10:16 am ETUnderstand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.
Shama Hyder | May 17, 2024 at 12:07 pm ETGet actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
Shama Hyder | Apr 2, 2024 at 9:29 am ETConnecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience.
Shama Hyder | Feb 27, 2024 at 11:49 am ETData drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust.
Shama Hyder | Jan 30, 2024 at 10:05 am ETThis holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life.
Shama Hyder | Dec 7, 2023 at 10:13 am ETOptimization and personalization
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
Shama Hyder | Nov 28, 2023 at 10:39 am ETThe importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
Shama Hyder | Nov 1, 2023 at 9:30 am ETWhy wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
Shama Hyder | Sep 20, 2023 at 9:58 am ETHere’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
Shama Hyder | Jul 20, 2023 at 10:10 am ETSuccessful technology event marketing has lessons for any brand going back to in-person or hybrid events.
Shama Hyder | Jun 26, 2023 at 10:57 am ETDon't be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs.
Shama Hyder | May 30, 2023 at 11:00 am ETMarketing artificial intelligence (AI)
Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations.
Shama Hyder | Apr 27, 2023 at 9:49 am ETSouthwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
Shama Hyder | Feb 28, 2023 at 10:04 am ET