Why influencer marketing is critical in B2B
Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
Contributor
Shama Hyder's latest articles
How influencers and content creators are reshaping brand strategies
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience.
How to build customer trust through data privacy and security
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust.
From tech tools to personalized presents: Holiday gifts marketers actually want
This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life.
Optimization and personalization
How AI can help create bespoke customer experiences
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
Navigating shifting markets: New products and messaging and the power of storytelling
The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
AI for all: How anyone can create AI solutions
Why wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
The value of integration partnerships: Why finding the right partner matters
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
The secrets of successful martech event marketing
Successful technology event marketing has lessons for any brand going back to in-person or hybrid events.
3 ways to maximize the power of reception marketing
Don't be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs.
Marketing artificial intelligence (AI)
Automation and AI: The power to build true digital experiences
Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations.
Why CMOs must be the company’s biggest advocates for digitalization
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.