Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Diversity and inclusion in marketing
A new way to find the tech talent you need
Look for skills and potential instead of specific experience.
The only two things that matter in marketing
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
It’s time for CMOs to talk business
CMOs are marketing-minded already. Today they need to be business-minded above all.
10 questions to ask when auditing your email program
It's time to rethink the email marketing audit. Here's your blueprint for the coming year.
Webinar: The key to email marketing success
Maximize marketing spend and email deliverability.
Story Points: Getting started with the Agile Marketing Navigator
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
6 martech contract gotchas to be aware of
Martech contracts can raise thorny issues. Here are some to look out for.
Marketing artificial intelligence (AI)
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Customer Stories: Getting started with the Agile Marketing Navigator
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Project and workflow management
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
Team Improvement: Getting started with the Agile Marketing Navigator
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Webinar: What you need to know to rise above economic and buyer uncertainty
Tune in to this panel to get key findings from MarTech's survey.
Team Showcase: Getting started with the Agile Marketing Navigator
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
How work management tools are connecting marketing teams and processes
Vendors are now creating marketer-centric work management systems.
What are diversity, equity and inclusion, and why do marketers need them?
Diversity drives success, but only if it's in both your content and your organization.
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
The Daily Huddle: Getting started with the Agile Marketing Navigator
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.