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Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers.
Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results.
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
Looking to tap new labor markets for marketing talent? You need to know which tasks can be "lifted and shifted." Here's a recipe for success.
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.