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Marketing Management

MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • What is marketing work management and how do these platforms support agile marketing?
  • Does your organization need a marketing work management platform?
  • Here’s how startups and small companies should build their marketing stacks
  • 20 ways to make your marketing team more productive
  • Five human issues that can wreck a technology implementation

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Marketing Management

Good morning: Cheers, or ‘Priekā!’ as they say in Latvia

Plus, don't forget to register free for MarTech.

Constantine von Hoffman | Mar 22, 2022 at 9:33 am ET

B2B Marketing

Marketo’s March ‘22 release: Let’s chat

Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.

John Francis | Mar 16, 2022 at 4:35 pm ET

Marketing Management

Google to end Universal Analytics in 2023

Users will have to adopt Google Analytics 4 which doesn't rely on cookies

George Nguyen | Mar 16, 2022 at 11:19 am ET

Marketing Management

Building a brand strategy: Essentials for long-term success

Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.

Allen Martinez | Mar 15, 2022 at 3:50 pm ET

Marketing Management

Embrace a value-based approach to agile marketing leadership

Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.

Stacey Ackerman | Mar 15, 2022 at 11:38 am ET

Marketing Management

How to unlock the power of your marketing technology

Do it right and you increase your chances of successful digital transformation.

Gene De Libero | Mar 14, 2022 at 9:39 am ET

Marketing Management

US consumers overwhelmingly support businesses cutting ties with Russia

Gartner survey also finds customers don't want companies touting charitable actions, either.

Constantine von Hoffman | Mar 9, 2022 at 10:37 am ET

Marketing Management

Chief accountant of SE ranking and her two children killed in Ukraine

Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.

Danny Goodwin | Mar 8, 2022 at 2:43 pm ET

Marketing Management

Research finds lower investment in ads featuring women

On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.

Kim Davis | Mar 8, 2022 at 2:22 pm ET

Marketing Management

Why leading an agile marketing organization requires a vision for change

Remind people of the “why” every single day to really inspire change.

Stacey Ackerman | Mar 7, 2022 at 4:01 pm ET

Automation and Orchestration

Why the business automation market is poised to explode

Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.

Lindsay DiLemmo | Mar 3, 2022 at 2:52 pm ET

Marketing Management

32 questions to ask sales enablement vendors during a demo

Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.

Pamela Parker | Mar 3, 2022 at 10:07 am ET

Marketing Management

How to establish a new martech role

Getting colleagues familiar with your new martech position is no easy task.

Steve Petersen | Mar 2, 2022 at 3:20 pm ET

Marketing Management

Does your organization need a marketing work management platform?

Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.

Pamela Parker | Mar 2, 2022 at 10:30 am ET

Marketing Management

What’s in your marketing stack? Let us know

This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.

Kim Davis | Mar 1, 2022 at 11:00 am ET

Marketing Management

Good morning: What are you talking about today?

This week, the marketing and marketing ops communities, like everyone else, have world events on their minds.

Kim Davis | Mar 1, 2022 at 9:36 am ET

Marketing Management

4 qualities of an intent-driven marketing automation email program

Innovation — even in increments — can help you build a more robust strategy.

Ryan Phelan | Feb 28, 2022 at 10:09 am ET

Marketing Management

5 big obstacles to overcome to succeed in agile marketing

Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.

Stacey Ackerman | Feb 25, 2022 at 10:35 am ET

Marketing Management

The cost of bad communication is skyrocketing — what CMOs need to know

New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.

Grammarly | Feb 24, 2022 at 7:00 am ET

Marketing Management

How to explain marketing operations at different levels: From children to experts

Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.

Darrell Alfonso | Feb 23, 2022 at 3:07 pm ET
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