Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing artificial intelligence (AI)
How wisdom makes AI more effective in marketing
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement.
How marketing workflows will change with AI
It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing?
Measuring marketing’s impact: From metrics to growth
How to translate marketing into hard numbers and proving its worth beyond providing a sales spike.
Marketers must adapt to a changing world
The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community.
Moving up with marketing operational maturity
Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it.
Urban digital transformation: Insights for marketers from global smart cities
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling.
How to leverage the 80/20 rule for martech efficiency and ROI
Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success.
Why first-party data still reigns even with Google keeping third-party cookies
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future.
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.
Mastering data-driven decision-making in the strategy phase
Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns.
Marketing artificial intelligence (AI)
How AI-generated images could redefine product placement
AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers.
Nature’s inspiration for transforming your marketing plan
Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability.
How additional information changes customer value assessments
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics.
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
How to use project management data to inform your marketing hiring strategy
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency.
Key marketing lessons from startup to scale-up
The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other.
Why marketers need generalized system understanding
Holistic views of marketing technology and data flow enhance marketing processes and customer engagement.
How behavioral economics can be the marketer’s secret weapon
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge.
Marketing artificial intelligence (AI)
How does AI fit into marketing campaigns?
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.
Marketing artificial intelligence (AI)
How to protect your brand from AI dupes
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
How to put marketing data into meaningful context
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization.
Why traditional marketing systems can’t keep up with AI and what to do about it
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.
Planting seeds and building trust in a world of overnight wins
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results.
How marketers can break free from decision fatigue
Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts.
Why delegating makes you a stronger email marketer
Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers.
How marketing fuels the shift from problem-market fit to product-market fit
Learn how marketing's collaboration with sales, product and customer success drives the transition to product-market fit.
How to clarify marketing metrics to impress the C-suite
Effective ways to tackle ROI challenges, justify marketing spend and leverage AI for better analytics and sustainable growth.
Why brand trust is declining and how marketers can earn it back
Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers.
3 strategies to navigate change as digital privacy evolves
Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve.
6 key issues when deciding to consolidate or upgrade your martech stack
From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade.
Marketing artificial intelligence (AI)
Essential KPIs to measure generative AI’s success in marketing
From productivity metrics to engagement analytics, learn how to measure AI's impact on your marketing efforts.
Marketing artificial intelligence (AI)
A people-friendly approach to adopting AI in marketing
A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in.
New ways to identify B2B website visitors beyond the IP address
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns.
Avoid customer journeys becoming a bad trip – be position-less
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
How to implement dynamic pricing without alienating customers
Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
6 core competencies every martech manager needs
Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success.
GDPR is a help, not a hindrance, to marketing
83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards.
Customer journey orchestration
The failsafe approach to building strategic nurture paths
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
7 marketing strategies to conquer decision paralysis
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.