Good morning: Cheers, or ‘Priekā!’ as they say in Latvia
Plus, don't forget to register free for MarTech.
Marketing Management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is marketing work management and how do these platforms support agile marketing?
- Does your organization need a marketing work management platform?
- Here’s how startups and small companies should build their marketing stacks
- 20 ways to make your marketing team more productive
- Five human issues that can wreck a technology implementation
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Marketo’s March ‘22 release: Let’s chat
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
Google to end Universal Analytics in 2023
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Embrace a value-based approach to agile marketing leadership
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
US consumers overwhelmingly support businesses cutting ties with Russia
Gartner survey also finds customers don't want companies touting charitable actions, either.
Chief accountant of SE ranking and her two children killed in Ukraine
Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.
Research finds lower investment in ads featuring women
On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.
Why leading an agile marketing organization requires a vision for change
Remind people of the “why” every single day to really inspire change.
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
32 questions to ask sales enablement vendors during a demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
How to establish a new martech role
Getting colleagues familiar with your new martech position is no easy task.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
What’s in your marketing stack? Let us know
This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.
Good morning: What are you talking about today?
This week, the marketing and marketing ops communities, like everyone else, have world events on their minds.
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
The cost of bad communication is skyrocketing — what CMOs need to know
New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.
How to explain marketing operations at different levels: From children to experts
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.