The best ads aren’t ads
Everywhere you look, it's become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they're effective.
Everywhere you look, it's become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they're effective.
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season.
The first such Wave since 2014, the report notes how web analytics tools fit into the wider category of digital intelligence.
The research firm's latest "Predictions 2018: A Year of Reckoning" report outlines 13 business forecasts for the coming year.
Black Friday may be losing its luster among shoppers, but don't lose hope just yet. Columnist Mike Sands believes brands can regain their Black Friday mojo by using data and identity to make it more meaningful.
The new study looks at fraud prevention across the mobile advertising industry.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Our ‘Ultimate Guide to GDPR’ launches today Nov 13, 2017 by Robin Kurzer The General Data Protection Regulation will be enforceable starting in May 2018. Our new guide provides history, context […]
Advertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’ lead gen forms.
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The General Data Protection Regulation will be enforceable starting in May 2018. Our new guide provides history, context and guidance.
Snapchat is opening up its most brand-friendly formats to sales-minded marketers.
The digital asset management firm, headquartered in Amsterdam but with a major US presence, sees GDPR as a competitive advantage as well as an obligation.
Being truly apolitical is no longer an option.
Called Drift AM, it syncs with Salesforce CRM, notifies the account’s salesperson for that account and delivers an opening personalized message.
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018.
The company's vision of beacons broadcasting URLs to its browser bites the dust, but URLs into Android’s Nearby remains.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here’s how international firm Bynder is gearing up for GDPR Nov 10, 2017 by Barry Levine The digital asset management firm, headquartered in Amsterdam but with a major US presence, sees GDPR […]
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building an […]
The MarTech week in review: news and announcements in marketing technology this week that you might have missed.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s new app lets people find nearby things to do and places to go.
Holiday shopping insights from Cardlytics, VigLink and Valassis
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he's pledging to overcome.
Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen.
The new offering allows third-party tool makers to integrate their own features into the open platform.
Forget all the acronyms. The partnership means that publishers of internet-delivered long-form TV can now offer audience segments to advertisers.
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year.
As we edge closer to the new year, now is a good time to take a close look at the talent inside your B2B marketing team. Columnist Scott Vaughan discusses the skills and attributes CMOs should look for.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe launches Launch, its next-gen tag management platform Nov 9, 2017 by Barry Levine The new offering lets third-party tool makers integrate their own features into the open platform. AppNexus, Tru […]
Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
The company will also have Alexa and Kindle products in roughly 100 Whole Foods markets across the country.
The program will tour 30 cities across the US in 2018.
The company’s analysis of major US banks reveals that 68% are not GDPR-compliant.
If you're not taking advantage of the slew of targeting options available for audiences, you're missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox.
Through Mobius’s new API and application store, marketers can readily gain access to blockchain-based transparency and reward tokens.
Following SAP Hybris’s recent purchase of Gigya, Janrain is offering a migration deal and raising questions about its main competitor’s independence.